How to Bring in New Dental Clients (Without Discounts)

February 21, 2026
Topics: Dental
Written by: Keilani

How to Bring in New Dental Clients (And Turn Them Into Loyal Members)

Let’s be honest.

When dentists ask how to bring in new dental clients, what they usually mean is:

  • “My new patient numbers are inconsistent.”

  • “Marketing feels expensive.”

  • “We’re busy… but not profitable.”

  • “Insurance write-offs are killing us.”

And the typical advice?

  • Run Google Ads.

  • Discount exams.

  • Offer free whitening.

That’s not a strategy.

That’s noise.

If you want sustainable growth, you don’t just need more clients.

You need:

  • 🎯 The right clients

  • 💳 Predictable revenue (MRR)

  • 🔁 High retention

  • 💰 Higher revenue per patient

Let’s build this the smart way.


🚀 Step 1: Own Local Search (Be Found First)

If you want to bring in new dental clients, you must dominate local visibility.

Patients search:

  • “Dentist near me”

  • “Best dentist in [city]”

  • “Emergency dentist near me”

  • “Affordable dentist without insurance”

To win:

  • Optimize your Google Business Profile

  • Collect 100+ 5-star reviews

  • Post weekly updates

  • Add photos + FAQs

  • Use service keywords on your website

According to BrightLocal, 87% of consumers read online reviews before choosing a local business.

Visibility builds trust.
Trust converts clicks into appointments.

But here’s the shift…

Don’t just promote insurance acceptance.

Promote your membership plan.


💳 Step 2: Launch a Membership Plan (The Client Magnet)

If someone doesn’t have insurance, they hesitate.

If they do have insurance, they compare.

A membership plan changes the game.

Practices using BoomCloud™ report:

  • 2X–4X higher patient lifetime value

  • Increased case acceptance

  • Higher retention

  • Stable Monthly Recurring Revenue (MRR)

Example:

400 members
$39/month

= $15,600/month MRR
= $187,200/year ARR

That’s predictable revenue before a single filling is scheduled.

Insurance companies run on subscriptions.

Why shouldn’t you?

👉 Learn more at https://boomcloudapps.com


🎯 Step 3: Optimize Your New Patient Conversion System

Getting calls isn’t enough.

You must convert them.

Ask yourself:

  • Are calls answered live?

  • Does your team use scripts?

  • Is membership offered immediately?

  • Do you explain value confidently?

Script example:

“If you don’t have insurance, many of our patients join our in-house savings plan. It usually saves them more than traditional insurance.”

Confidence converts.

Hesitation loses.


🔥 Step 4: Increase Revenue Per Patient (The Real Growth Lever)

Here’s a mindset shift.

If your average patient spends $800/year…

And you increase that to $1,600/year…

You doubled revenue without doubling marketing.

According to Bain & Company, increasing retention by 5% can increase profits 25–95%.

Retention is growth.

Membership patients:

  • Visit consistently

  • Accept treatment more often

  • Refer friends

  • Stay longer

New dental clients are valuable.

Loyal members are transformational.


📈 Step 5: Build Authority Content (Become the Obvious Choice)

Patients choose the dentist they trust.

Create content that answers:

  • “How much does a crown cost?”

  • “Do I need a root canal?”

  • “What happens if I skip cleanings?”

  • “Is a dental savings plan worth it?”

Google rewards helpful, experience-based content.

When patients feel educated, they commit.

Want examples? See how BoomCloud approaches membership growth:

Authority builds momentum.


💥 Case Study: From Stagnant Growth to Scalable Revenue

Let’s call this practice “Elevation Dental.”

Before:

  • 22 new patients/month

  • 68% PPO dependence

  • High write-offs

  • Inconsistent cash flow

They implemented:

  • Local SEO strategy

  • Front desk scripting

  • Automated membership via BoomCloud™

  • Team bonuses for new member enrollments

12-month results:

  • 55 new patients/month

  • 460 active members

  • $17,940/month MRR

  • 30% increase in case acceptance

  • Revenue per patient increased 2.4X

The epiphany?

They stopped competing on price.

They started building loyalty.


🧠 The “AHA” Moment

Most practices try to bring in new dental clients by shouting louder.

Ads.
Discounts.
Promotions.

But real growth comes from:

Attract → Convert → Retain → Multiply Value

Membership programs amplify every stage.

They:

  • Attract uninsured patients

  • Convert hesitant shoppers

  • Retain patients longer

  • Increase lifetime value

That’s leverage.


📊 Transactional vs. Membership-Based Growth

Transactional Practice

  • Feast-or-famine months

  • Heavy PPO write-offs

  • Constant marketing stress

  • Low loyalty

Membership-Based Practice

  • Predictable MRR

  • Loyal patients

  • Higher case acceptance

  • Strong referrals

  • Reduced stress

Which model builds wealth?

You already know.


❌ Common Mistakes When Trying to Bring in New Dental Clients

  • Relying only on ads

  • Ignoring retention

  • Weak phone scripting

  • No membership offer

  • Not tracking revenue per patient

  • Competing on price

Growth without profitability is burnout.


❓ FAQs

How many new dental clients should a practice get monthly?

Most growth-focused practices aim for 25–50 new patients per month, depending on size and goals.

Do membership plans really attract new patients?

Yes. Especially uninsured patients searching for affordable options.

How fast can this work?

With strong systems, most practices see noticeable growth within 3–6 months.


🚀 Ready to Bring in New Dental Clients the Smart Way?

Download the million-dollar membership plan ebook – https://boomcloud.myclickfunnels.com/million-dollar-book

Take The Six-Figure Patient Membership Plan Course – https://www.boomcloudapp.com/six-figure-membership-course

Schedule a Demo of BoomCloud™ & Learn how to manage & grow your membership plan – https://boomcloudapps.com/demo-schedule/

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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