How Do You Attract Patients to Your Dental Practice? Use This Recurring Revenue Strategy

October 26, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Do You Attract Patients to Your Dental Practice (Without Selling Your Soul to Groupon)?

If you’re still slapping “$59 Cleaning Specials” on Facebook hoping for a new patient miracle… stop. That’s not marketing. That’s discounting disguised as desperation.

The truth? You don’t need more marketing.
You need a system that makes patients want to stick around, spend more, and bring their friends.
Aka: a membership plan built with BoomCloud™.


STORY: “We Spent $10K on Ads and Got… Crickets”

Meet Dr. Jamie in Denver.
She was hustling hard—Facebook ads, Google ads, new patient postcards. But every lead that came in?

❌ No-shows
❌ Insurance headaches
❌ One-and-done coupon chasers

She was bleeding money on marketing with no loyalty and unpredictable cash flow.

Until one fateful day at a dental conference, she stumbled into a BoomCloud™ demo. 30 minutes later she realized:

“I don’t need more patients. I need better ones—members.”

She launched her own dental membership program, offered her patients monthly billing, and ditched 4 insurance plans.

Fast forward 12 months:

  • 385 active members

  • $12,300 in Monthly Recurring Revenue (MRR)

  • $147,600 in Annual Recurring Revenue (ARR)

  • 3.6X increase in revenue per patient

And the best part?
Most of her new patients now come from referrals by happy, loyal members.


Aha Moment: Loyalty Attracts More Than Ads Ever Will

Here’s the truth bomb most dentists don’t want to admit:

New patients don’t grow a practice.
Loyal patients who spend more and bring their friends do.

And nothing builds that faster than a membership plan done right.

Why Membership Plans ATTRACT Patients:

  • Patients LOVE predictable pricing & VIP benefits

  • No insurance games = faster treatment acceptance

  • Members feel like they belong = more referrals

  • It creates an emotional AND financial tie to your practice

Stats from BoomCloud™ users:

  • Membership patients spend 2–4x more than non-members

  • They refer 3x more new patients

  • They show up more, cancel less, and accept treatment faster


Solution: Want to Attract More Patients? Build a Membership That Sells Itself.

You don’t need to become a TikTok dentist (unless that’s your vibe ).
You need a recurring revenue engine that makes patients say:

“This is my dentist. You’ve gotta check them out.”

Here’s how you build that:


✅ Step 1: Launch Your Membership Plan with BoomCloud™

BoomCloud™ gives you everything you need to set up a custom in-house plan in minutes:

  • Monthly or annual billing options

  • Custom benefits (cleanings, discounts, exams, etc.)

  • ‍⚕️ Add plans for kids, seniors, families, or businesses

  • Sign-up pages and automated billing tools


✅ Step 2: Train Your Team to Promote with Purpose

  • Empower your front desk to educate, not just sell

  • Give staff bonuses for every member signed up

  • Roleplay objections. Own the conversation.

  • Celebrate milestones together—make it fun


✅ Step 3: Turn Members Into Referral Machines

  • Offer $25 credit when they refer a friend

  • Highlight members on social media

  • Make them feel like VIPs, not patients

  • Use BoomCloud™ analytics to track everything


MEMBERSHIP MATH: The Real Way to Attract Growth (That Pays for Itself)

Let’s play with some real numbers:

You have 200 uninsured patients.

You offer a membership plan at $30/month.

That’s $6,000/month in MRR
or $72,000/year in ARR.

Now add:

  • Higher case acceptance (because no insurance approval wait)

  • More hygiene visits

  • Better referrals

  • Fewer cancellations

Boom. You’re not just attracting new patients—you’re attracting profitable patients.


CASE STUDY SNAPSHOT: BoomCloud™ + Loyalty = New Patient Growth

Practice: Family Dental Group, San Diego
Challenge: Insurance cuts, low patient loyalty, high churn
Solution: BoomCloud™ Membership Plan
Result:

  • 610 active members

  • $21,960/month MRR

  • 4.1X average revenue per member

  • 42% of new patients came from referrals inside the membership community

  • Dropped 3 PPO plans and increased profitability


Bulletproof Stats & Strategies (for Smart Dentists Like You )

Why Membership Plans > Coupon Ads

Strategy Loyalty Revenue Per Patient Predictability Scalability
Groupon/New Patient Ads ❌ Low ❌ Low ❌ No ❌ One-time burst
Membership Plan ✅ High ✅ 2–4x Higher ✅ Monthly MRR ✅ Grows with referrals

⚙️ Pro Growth Tips With BoomCloud™:

Add a QR code to your front desk + treatment rooms
Email patients who lost insurance with “We’ve Got You Covered” membership offer
Run targeted Facebook ads for the membership, not generic dental services
Let patients sign up directly from your website
Offer a referral credit inside the BoomCloud™ portal (tracked automatically)


Final Thought: Want to Attract Patients to Your Dental Practice?

You don’t need more noise.

You need a clear offer and a system that turns patients into members… and members into marketers.

A dental membership plan is more than retention—it’s a growth engine powered by recurring revenue and patient love.

Start small. Grow big. Scale smart.
BoomCloud™ is built to help you do just that.


Ready to Build Your Patient Magnet?

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™ & Learn How to Scale
Create Your BoomCloud™ Account for FREE

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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