How Can I Grow My Dental Practice? Here’s the Real Answer (It’s Not More Patients)

November 08, 2025
Topics: Dental
Written by: Keilani

How Can I Grow My Dental Practice? Hint: It’s Not What You Think…

Okay, dentist friend. You’ve asked the million-dollar question:
“How can I grow my dental practice?”

And if you’ve Googled that (which you clearly have), you’ve probably been hit with the same boring, generic answers:

  • “Run Facebook ads!”

  • “Get more Google reviews!”

  • “Offer whitening specials!”

yawn.

Let’s get real.

You don’t need more busy.
You don’t need more low-value patients.
You need more revenue per patient, more loyalty, and more predictable income.

In other words:
You need to stop being a traditional dental office and start thinking like Netflix.

Recurring revenue.
Patient retention.
Monthly cash flow.
Membership-based growth.

And lucky for you, there’s a platform called BoomCloud™ built to make that happen — fast, simple, and profitable as hell.


The Dentist Who Got Sick of the PPO Game

Meet Dr. Lena Patterson in Sacramento, CA.

She had:

  • Great Google reviews

  • Steady new patient flow

  • Insurance contracts out the wazoo

  • And zero idea why her bank account was gasping for air at the end of every month

She wasn’t lazy.
She wasn’t understaffed.
She was just playing the wrong game.

Too many insurance write-offs.
Too many “discount” shoppers.
Too little recurring income.

One day she said, “Screw this.”
She installed BoomCloud™, created a $32/month membership plan, and ran with it.

12 months later?

  • 843 active members

  • $26,976 in Monthly Recurring Revenue (MRR)

  • $323,712 in Annual Recurring Revenue (ARR)

  • Treatment acceptance rate jumped 2X

  • And she dropped her worst PPOs like dead weight

Now that’s how you grow a dental practice.


Growth Isn’t About Getting More Patients — It’s About Getting the Right Ones

Here’s the lie you’ve been sold:

“Just get more patients and your problems will disappear.”

Nah. Here’s what actually happens:

  • You work more.

  • You write off more.

  • You see less margin.

  • You feel like you’re running on a hamster wheel made of expired dental floss

Let’s fix that.

Let’s build a dental practice that’s:

  • Scalable

  • Predictable

  • Profitable

  • Patient-loved

And yes, you can do it while seeing fewer patients.


The Fastest Way to Grow a Dental Practice Is to Sell Memberships, Not Visits

We’re living in the subscription economy.

Everything from socks to smoothies to shows is billed monthly. And people LOVE it.

Why?

  • Predictability

  • Simplicity

  • Value

  • Zero insurance headaches

Now apply that to your dental practice.

Instead of just hoping patients come back, get them on a monthly plan.

A membership plan does 5 things:

  1. Builds loyalty

  2. Creates predictable revenue

  3. Helps patients say “yes” to treatment

  4. Removes insurance middlemen

  5. Increases patient value by 2–4X

And with BoomCloud™, it’s plug-and-play.


THE DATA: Why Memberships Beat Discounts, Insurance, and Advertising

Let’s talk cold, hard stats

  • Membership patients spend 2X–4X more than non-members

  • Churn rate is under 5% monthly

  • BoomCloud™ practices generate $25K–$60K/month in MRR

  • Retention? 12–18+ months

  • ✅ Treatment plan acceptance is up to 80% with members (vs. 30%–50% with insurance patients)

It’s not about more patients — it’s about better economics per patient.


A Simple Plan to Grow Your Dental Practice with Membership Revenue

If you want real growth, here’s a 3-step game plan you can steal:

✅ Step 1: Launch a Membership Plan with BoomCloud™

  • Offer 2 cleanings/year

  • Add perks (15–20% off treatment, emergency visits, etc.)

  • Price it between $25–$40/month

  • BoomCloud™ automates billing, renewal, and patient tracking

✅ Step 2: Promote It Everywhere

  • Email your patients

  • Add it to your treatment plans

  • Post QR codes in the lobby

  • Train your team to pitch it at checkout

  • Use it in your ads (Facebook, Google, mailers)

✅ Step 3: Track Your MRR + ARR

  • Monitor monthly recurring revenue

  • Watch your patient value rise

  • Ditch the worst PPOs and take back control

  • Smile all the way to the bank


COOL IDEAS TO GROW FASTER WITH MEMBERSHIPS

BoomCloud™ Growth Hacks:

  • Use a “Join the Smile Club” button on your website homepage

  • Run Facebook ads promoting the plan to uninsured patients

  • Give front desk scripts to close 80%+ of new patient calls into members

  • Send postcards with QR codes for plan signups

  • Use patient reviews as testimonials for the membership plan

Incentives That Work:

  • Free electric toothbrush for signing up

  • First-month free (or $1 trial month)

  • Refer-a-friend bonuses (both get whitening)

Metrics That Matter:

  • MRR

  • ARR

  • Churn Rate

  • Patient Lifetime Value (LTV)

  • % of Patients on Membership

  • Case Acceptance by Plan vs. Insurance


CASE STUDY: Granite Family Dental Grows 300K ARR Without Spending More on Ads

Dr. Joel Morrison, Utah

He was spending $5K/month on digital ads, burning cash, and still struggling to hit growth targets.

He launched a BoomCloud™-powered membership plan and reallocated some of his ad spend toward promoting the plan.

What happened next?

  • 1,038 active members

  • $34,240 in MRR

  • ARR: $410,880

  • Treatment revenue increased by 3X

  • Staff bonuses doubled

  • He dropped 3 PPOs — and profits went UP

Now every patient acquisition becomes a long-term asset.


✊ You Asked “How Can I Grow My Dental Practice?” — This Is It.

It’s not more patients.
It’s not more ads.
It’s not another $49 exam special.

It’s:

✅ Higher revenue per patient
✅ Monthly recurring revenue
✅ Freedom from insurance
✅ Patients who say “yes” and stick around

Memberships are the future. BoomCloud™ is the engine.

You don’t need to work harder.
You just need to build smarter.


NEXT STEPS & RESOURCES:

Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book

Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course

Schedule a Demo of BoomCloud™ & Learn How to Grow Yours
https://boomcloudapps.com/demo-schedule/

Create Your BoomCloud™ Account for FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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