How to Grow My Dental Practice: 7 Proven Ways to Help Patients Save on Dental Costs

September 19, 2025
Written by: Cory Youngberg

In a world where dental insurance is confusing and care costs keep climbing, growing a dental practice means offering more than cleanings and crowns. It means showing patients real value, and one of the most powerful ways to do that? Helping them save money. Let’s be honest, affordable dental care feels like a myth for many. But what if it didn’t have to be?

Let’s explore exactly how you can grow your dental practice while helping patients save, with or without insurance, and how in-office membership plans and platforms like The Patient Marketplace are flipping the script.


The Pain of the Price Tag: Why Dental Costs Drive Patients Away

Dental bills make jaws drop. Whether it’s a $200 cleaning or a $2,000 crown, many patients avoid the chair altogether. Studies show over 40% of adults skip dental visits due to cost. And for those without insurance, it’s even worse.

Even with insurance, hidden fees, exclusions, and high deductibles make people feel like they’re still paying out of pocket. This financial fog frustrates patients and hurts your practice’s growth. When patients don’t feel supported, they don’t return. Period.


Affordable Dental Without the Confusion: The Power of Simplicity

Now, imagine telling patients they can get:

  • Unlimited exams

  • Discounted procedures

  • Transparent pricing

  • No deductibles

  • No waiting periods

  • No insurance headaches

Sounds too good? Not with in-office membership plans.

These plans offer flat-fee memberships (like $25/month or $250/year) for preventive care plus discounts on major treatments. They’re easy to understand, and you control the terms. That clarity builds trust and boosts retention.


Real-World Example: How a Membership Plan Saved a Patient Over $1,000

Meet Sarah, a 38-year-old freelancer with no dental insurance. She needed a deep cleaning and fillings but dreaded the cost. After being quoted $1,800 elsewhere, she found a dentist on The Patient Marketplace offering a membership plan for $300/year with 20-30% off treatments.

Her total out-of-pocket cost dropped to just $700. She got excellent care, saved over $1,100, and now raves about the practice to friends. Win-win.


The Patient Marketplace: Where Savings and Smiles Connect

ThePatientMarketplace.com is a game-changing platform helping dental practices connect with price-conscious patients. Practices can list their in-office plans, set prices transparently, and attract patients actively looking to save.

Patients can browse by price, location, or plan type, no insurance required. Think of it as the Airbnb of affordable dental care. Listing your practice here is one of the fastest ways to grow.


Why In-Office Memberships Grow Your Dental Practice Fast

Membership plans don’t just help patients, they boost your bottom line:

  • Recurring Revenue: Monthly or yearly payments keep cash flow steady.

  • Loyalty & Retention: Members visit more often and stay longer.

  • Higher Case Acceptance: Discounted treatments feel more affordable.

  • No Insurance Hassles: Say goodbye to denials and delays.

Practices offering plans report 2-3x more visits per year from members compared to non-members.


Grow My Dental Practice with Membership Plans

So, how do you grow my dental practice using this model? Start by creating a simple, value-packed membership plan. Use clear language, include the basics (cleanings, exams, x-rays), and offer fair discounts.

Then, list it on The Patient Marketplace. Their platform does the marketing for you—attracting ready-to-book patients who already believe in your model.

You’re not just filling chairs, you’re building a loyal, growing patient base.


What If My Patients Already Have Insurance?

Many insured patients still love membership options, especially those with high deductibles, limited coverage, or families. Memberships can fill gaps or offer a better value than their existing plan.

You don’t have to choose between memberships and insurance. Offer both—and grow.


Don’t Wait to Offer Better Dental Care

Patients are out there searching right now for affordable dental options. If you’re not offering something better, they’ll find a practice that is.

  • Don’t wait for another no-show.

  • Don’t let another patient walk away due to cost.

  • Don’t rely solely on insurance reimbursements.

Take control. Build your own plan. List it on The Patient Marketplace. Grow faster, retain more, and serve better.


FAQs

What is a dental membership plan?
A dental membership plan is an in-office alternative to insurance where patients pay a set monthly or annual fee for preventive care and discounted treatments.

Can membership plans work with insurance?
Yes. Patients can use them alongside insurance or instead of it. They’re especially helpful for those with high deductibles or no coverage at all.

Is The Patient Marketplace free to join for dentists?
There may be a listing fee or commission depending on the plan, but it’s significantly lower than traditional advertising or insurance hassles.

How do I grow my dental practice with these plans?
Offer simple, affordable memberships, list them online, and promote them to uninsured or price-conscious patients.

What should a dental membership plan include?
Cleanings, exams, x-rays, and 15–30% off procedures are standard. Make it simple, valuable, and transparent.

How soon will I see results from offering a membership plan?
Some practices report increased appointments and revenue within weeks of launching their plan, especially when using platforms like The Patient Marketplace.


Conclusion: Grow Your Dental Practice While Giving Patients Real Savings

The path to practice growth doesn’t have to be paved with expensive marketing or waiting on insurance payments. Instead, empower your patients to get the care they need, when they need it—without the sticker shock.

By offering in-office membership plans and leveraging platforms like The Patient Marketplace, you’ll build trust, boost revenue, and truly stand out.

Don’t let high costs keep patients out of your chair. Help them save, and watch your practice grow.


List Your Practice on The Patient Marketplace Today
Visit ThePatientMarketplace.com and start growing your dental practice with easy, affordable membership plans that patients love.

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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