Let’s face it: attracting more dental patients can feel like running on a hamster wheel, Let’s Get More Dental Patients. You hustle to get new people through the door, only to realize that PPOs are eating your profits faster than a kid at a candy store post-Halloween. Sound familiar?
Here’s the deal—if you want to actually grow your practice (and keep your sanity intact), it’s time to rethink how you attract and keep patients. Say goodbye to PPOs holding your revenue hostage and hello to membership patients, the VIPs of dentistry. These are the patients who say yes to treatment, commit with their wallets, and spend way more than your average PPO patient. Let’s dive into why they’re better, how to get them, and how to scale your practice with BoomCloud™.
PPO Patients vs. Membership Patients: A Tale of Two Revenue Streams
Let’s start with a cold, hard truth: PPO patients are expensive.
- They’re Indefinitely Costly: PPOs bring patients to your practice, but the cost (aka the write-off) doesn’t end when the patient walks through your door. It’s a perpetual discount that erodes your revenue on every visit.
- Admin Overload: Say hello to hours of insurance claim headaches and red tape.
- Lower Case Acceptance: With insurance dictating what’s covered, PPO patients are more likely to say no to your treatment plans.
Now, let’s talk about membership patients, who are basically the Beyoncé of your patient base:
- They Commit: Membership patients subscribe to your care with predictable monthly or yearly payments.
- They Spend More: Membership patients spend 2.5X to 5X more than PPO patients annually, thanks to fewer financial barriers and no insurance maxes.
- They’re Loyal: Unlike PPO patients, who may leave when their insurance changes, membership patients stick around because they’re invested in your plan.
How to Attract Membership Patients: Smart Marketing That Works
Here’s the good news: getting more dental patients doesn’t have to mean relying on PPOs. By focusing your marketing efforts on attracting membership patients, you can scale your practice with less drama and way more profit.
1. SEO That Sings
Optimize your website for search terms like “affordable dental care without insurance” or “dental membership plans near me.” Add a dedicated page explaining your membership program, complete with benefits and pricing.
2. PPC Ads That Pack a Punch
Run targeted ads on Google and social media platforms, showcasing the affordability and simplicity of your membership plan. Pro tip: use testimonials from happy patients to build trust.
3. Direct Mail That Converts
Yes, direct mail still works—especially when you target local households or communities with tailored offers. Highlight the cost savings and VIP perks of your membership plan to get them intrigued.
The Payback Period: Why Membership Patients Are Worth the Investment
Marketing to acquire new patients costs money—it’s unavoidable. But here’s where membership patients win big:
- Faster Breakeven: The revenue from membership patients recoups your marketing costs way faster than PPO patients, thanks to their higher spend and recurring payments.
- Predictable Revenue: With subscription payments rolling in monthly, you’ll have a steady cash flow to reinvest in your practice.
- Less Red Tape: No insurance claims or write-offs means more of that sweet, sweet revenue stays in your pocket.
Case Study: How 7 to 7 Dental Scaled to a Multi-Million Dollar Membership Plan
If you’re thinking, “This sounds great, but does it actually work?” let’s talk about 7 to 7 Dental, a powerhouse practice in Texas that’s rewriting the rules of patient acquisition.
The Stats
- Active Members: 2,200 membership patients paying $45/month.
- MRR (Monthly Recurring Revenue): $99,000/month.
- ARR (Annual Recurring Revenue): $1.18 million/year.
- Patient Spend: Membership patients spent an average of $2,150/year compared to $500/year for PPO patients.
How They Did It
- BoomCloud™ for Automation: From enrollment to billing, BoomCloud™ made managing their membership plan seamless.
- Targeted Marketing: They focused on attracting uninsured patients through PPC ads and direct mail campaigns.
- Enhanced Patient Experience: With no insurance hoops to jump through, they prioritized creating a VIP experience that kept patients coming back.
Scaling Your Membership Plan with BoomCloud™
Managing a membership plan without the right tools is like trying to polish a crown with a toothbrush. Sure, it’s possible, but why make it harder than it needs to be? That’s where BoomCloud™ comes in.
Why BoomCloud™ Rocks
- Automation: Say goodbye to manual billing and hello to automated renewals and payments.
- Metrics That Matter: Track your MRR, ARR, and patient spend with ease.
- Seamless Integration: Add membership enrollment to your website, making it easy for new patients to sign up.
The Results
With BoomCloud™, you’ll have the tools to scale your membership plan, attract the right patients, and build a predictable revenue stream that doesn’t rely on PPOs.
The Bottom Line
If you’re tired of bending over backward for PPOs and their endless write-offs, it’s time to take control of your practice’s growth. By focusing on membership patients, you’ll:
- Attract more loyal, profitable patients.
- Increase your average revenue per patient.
- Build a scalable, predictable revenue stream with BoomCloud™.
Stop letting PPOs dictate your profits and start building a patient base that actually works for you. Your future self—and your bank account—will thank you.
