General Dentistry Website Marketing That Builds Revenue, Not Just Clicks

November 09, 2025
Topics: Dental
Written by: Keilani

Why Most General Dentistry Websites Are Digital Ghost Towns

Here’s the painful truth:
99% of dental websites are glorified brochures.

They’ve got:

Stock photos of creepy smiling families
A “Call Us Today!” button no one clicks
A map to your office, like it’s 2005
And absolutely ZERO recurring revenue baked in

Your website should be your #1 producer.

Not just for leads.
Not just for clicks.
But for predictable, scalable monthly revenue.

And the secret weapon?
Embedding a membership plan directly into your general dentistry website using BoomCloud™.

Let’s show you how it works.


How One Website Stopped Being a Brochure and Started Making Bank

Dr. Jeremy in Florida had a clean, well-designed site… but no real strategy.

He was getting traffic.
He had an online booking.
But his site was just… there.

Then he launched a BoomCloud™ membership plan and built an entire funnel into his site around it:

  • “No Insurance? No Problem” banner on homepage

  • Membership pricing page

  • Online signup form (with Stripe integration)

  • Free downloadable guide to join the plan

  • Blog articles promoting the plan

In 6 months, here’s what happened:

  • 538 new members joined

  • MRR = $21,520

  • ARR = $258,240

  • Avg. treatment spend per member = 3.4x higher

  • Time on site = ↑62%

  • Bounce rate = ↓43%

A simple shift turned his site from a static page to a living, breathing revenue machine.


Patients Don’t Just Want Info — They Want a Membership They Can Join

Let’s get real…

Nobody wakes up and says, “I hope I find a dental office website with a clean layout and a contact form today.”

They want solutions.
They want affordable care.
They want to feel in control of their dental health.

That’s what BoomCloud™ delivers.

A clear, branded membership plan on your website doesn’t just look good — it converts.

It answers the 3 most important visitor questions:

  1. Can I trust this practice?

  2. How much will it cost?

  3. What’s in it for me?

Add a membership plan, and the answers become:

✅ Yes
✅ Less than your cell phone bill
✅ Everything you actually need, no insurance required


Use BoomCloud™ to Monetize Your Website Traffic

You already pay for traffic.
You already do SEO.
You already rank on Google.

Now turn that visibility into recurring revenue with BoomCloud™.

BoomCloud™ gives you:

  • A customizable membership platform

  • Monthly/yearly pricing models

  • Automated billing

  • Revenue dashboards (MRR, ARR, etc.)

  • Embedded widgets for your website

  • Email/SMS reminders + tracking

All you have to do is plug it into your website, and boom — patients can sign up without calling, emailing, or asking 47 questions.

It’s passive revenue with a purpose.


10 Must-Have Website Features That Turn Clicks Into Recurring Revenue

If you’re serious about general dentistry website marketing, these are non-negotiable:


1. “Join Our Smile Plan” Button Above the Fold


2. Short Explainer Video: “How Our Membership Works”


3. Dedicated Membership Page with Pricing

Transparent. Visual. Simple.


4. Downloadable PDF: “5 Reasons to Join Our Smile Plan”

Build your email list and drive conversions.


5. Cost Comparison Chart: Insurance vs. Membership

Show people how they save big.


6. Patient Testimonials Specifically About the Plan

Social proof = trust = more members.


7. Easy Online Booking + “Book as a Member” Option


8. Blog Posts Optimized for Keywords Like:

  • “Affordable dentistry in [your city]”

  • “No insurance dental care”

  • “General dentist membership plan”


9. Secure Payment Portal

BoomCloud™ integrates seamlessly here.


10. Mobile-Optimized Signup Funnel

Most users come from mobile. Make it frictionless.


Case Study: How a General Dentist Used BoomCloud™ to 3X Revenue per Patient

Dr. Karen in Boise added BoomCloud™ to her website.

In her own words:

“It took less than a week to set up, and by month two, I was already making $8K/month in membership revenue without changing anything else.”

Her plan?

  • $29/month membership

  • Included 2 cleanings, 1 exam, 1 X-ray, 15% off all treatments

  • Promoted via website pop-ups, blogs, and SEO pages

6 months later:

  • 433 members

  • MRR = $12,557

  • ARR = $150,684

  • Revenue per patient = 3.7X higher than PPOs

She even dropped 2 insurance contracts… and didn’t lose a single patient.


Key Stats That Prove This Website Strategy Works

Let’s talk numbers:

  • Membership patients spend 2X–4X more than uninsured

  • Average ARR from BoomCloud™ users: $150K–$500K

  • Sites with membership CTAs convert 3–7X higher than those without

  • Cost per patient via SEO + membership = 80% cheaper than paid ads

  • ⏱️ 78% of patients prefer signing up for care online, not in the office

Your website isn’t just a “digital brochure.” It’s your front-line sales funnel — when it’s optimized correctly.


Your Website is a Sales Funnel, Not a Flossing Reminder

If your current website is just there to look pretty and list your hours, you’re missing the real game.

People don’t want to “learn more.”

They want to JOIN something.

They want a plan.
They want simplicity.
They want affordability.
And they want it without waiting on hold.

BoomCloud™ gives you the membership infrastructure.
Your website gives you the traffic.
Together? You print recurring revenue on autopilot.

It’s time to stop marketing like it’s 2007.
Let your website become the most profitable asset in your entire practice.


Next Steps & Resources

Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book

Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course

Schedule a Demo of BoomCloud™ & Learn How to Grow Yours
https://boomcloudapps.com/demo-schedule/

Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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