“PFM Crowns Aren’t Dead. Insurance Just Makes Them Miserable.” ➡️
Porcelain-fused-to-metal crowns (PFM crowns for short) are like the cockroaches of dentistry—tough, reliable, and somehow still hanging on in the zirconia era.
Are they the sexiest crown on the shelf? Not exactly.
Do they get the job done? Heck yes.
But here’s the thing…
You could be offering world-class restorations like PFM crowns all day, but if your patients’ insurance is the gatekeeper, you’re leaving money—and smiles—on the table.
That’s where this gets juicy. Because the best way to get patients saying YES to PFM crowns isn’t a slick sales script or a new scanner…
It’s a membership plan.
Yup. Your own, in-house, recurring revenue machine that gets patients to accept treatment faster and makes you less dependent on insurance.
Let’s talk PFM crowns, practice profit, and how BoomCloud™ is helping dentists turn $1,200 crowns into $300K/year in recurring cash flow.
Story: A PFM Crown Denial That Sparked a Practice Revolution
Dr. Ray Thompson is a dentist in Spokane, Washington.
Solid practice. Great team. Loyal patients. PPO-heavy.
He recommends a PFM crown to a patient with a busted #30 molar. Clear fracture, biting pain, textbook case.
Treatment Plan: PFM Crown
Insurance Response: DENIED—Not covered on molars unless fracture is “visible in bitewing”
️ Patient: “So… do I have to pay out of pocket? Never mind.”
He lost the case. Lost the production. Lost the trust.
Dr. Ray had enough.
He created a custom membership plan with BoomCloud™ to give his uninsured and underinsured patients REAL coverage.
One year later:
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433 active members
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$17,320 MRR
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$207,840 ARR
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PFM and crown acceptance up 3.4x
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Revenue per patient? Up 41%
“Patients say yes now. They see value. And we don’t waste time arguing with insurance over crowns anymore.” — Dr. Ray
What’s a PFM Crown Anyway? (And Why It’s Still Relevant)
PFM = Porcelain Fused to Metal
Core of metal, topped with porcelain for aesthetics.
Pros:
✅ Stronger than all-ceramic in many cases
✅ Good for molars + high-bite areas
✅ Covered by most traditional dental insurance
Cons:
❌ Can show a gray margin over time
❌ Less natural-looking than zirconia or E.max
❌ Often undervalued due to insurance write-offs
Cost:
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Average UCR fee: $900–$1,500
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Insurance reimbursement: $400–$700
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Net loss? You bet.
Unless, of course, you’re not billing insurance… and charging your own fee, your way.
Insurance Undermines Value (Membership Builds It)
Here’s the mindset shift:
When patients pay you directly through a membership plan, they trust you.
When they pay insurance, they trust the insurance more than you.
BoomCloud™ flips the script.
You set the prices
Patients pay monthly
You offer discounts on PFM crowns and other services
Patients say “YES” because it feels like they’re saving—even without insurance
This isn’t theory. It’s real-world behavioral economics meets dental care.
Let’s Talk Numbers: PFM Crowns + BoomCloud™ =
Practice with PPOs Only:
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Fee charged: $1,100
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Reimbursed: $600
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Write-off: $500
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Admin time: 30 mins of claim work
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Net profit: Meh
Practice with BoomCloud™ Membership:
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Fee charged: $1,100
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Discount applied: 20% (patient pays $880)
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Paid at time of service
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Admin time: 2 mins to collect
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Net profit: DOUBLE
Now multiply that across dozens of crown cases per month.
That’s your next $100K—no new ops needed.
How BoomCloud™ Supercharges PFM Crown Acceptance
Plan Customization
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Include crown discounts, hygiene, x-rays
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Custom tiers for perio, peds, cosmetic
Automated Payments
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Patients pay monthly
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Recurring cash flow for your practice
No Insurance Hassles
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No denials
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No EOB confusion
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Just “YES, let’s do it!”
Member Dashboard
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Track treatment usage
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Boosts perceived value
MRR/ARR Reporting
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Know your numbers
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Grow like a subscription business
BoomCloud™ Case Study: “We 4X’d Crown Revenue in 10 Months”
Practice: SmileCraft Dental, Tampa FL
Problem: Low crown acceptance due to insurance fear
BoomCloud™ Results:
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611 active members
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$21,385 MRR
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$256,620 ARR
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4.1x increase in crown acceptance
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58% of plans include crown discounts
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93% annual renewal rate
Dr. Lisa Navarro said:
“We used to push zirconia over PFM because of insurance. Now, patients pick what’s best based on VALUE—not coverage. That’s power.”
Want More PFM Crowns Without Insurance Games? Here’s How
Build your own membership plan with BoomCloud™ and increase your case acceptance (and your sanity).
Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book
Take The Six-Figure Patient Membership Course
https://www.boomcloudapp.com/six-figure-membership-course
️ Schedule a Demo
https://boomcloudapps.com/demo-schedule/
Create Your Free Account
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
Cool Ways to Boost PFM Crown Acceptance With Memberships
Offer a “Crown Club” tier
In-office signage: “Get 20% Off Crowns with Membership!”
Bundle with whitening or follow-up discount
Track ROI of every crown in your dashboard
Call patients post-diagnosis with membership savings pitch
Use patient testimonials about saving money with their membership
FAQs
Are PFM crowns still used today?
Yes! Especially for molars and patients with strong bite forces. They’re durable and time-tested.
Do patients like PFM crowns?
Many don’t care about materials—they care about price. That’s why offering membership pricing helps.
How does BoomCloud™ help sell crowns?
It builds value, trust, and discounts into your offering—patients feel empowered to say yes.
Is it legal to offer my own membership plan?
Absolutely. BoomCloud™ ensures you’re compliant with state laws.
Can I use BoomCloud™ if I still take insurance?
Yes! Many practices use both. Start with uninsured patients and scale from there.
Conclusion: Want More PFM Crown Cases? Stop Letting Insurance Kill Your Case Acceptance.
PFM crowns aren’t outdated—insurance is.
When patients have clarity, choice, and cost control, they accept more treatment.
BoomCloud™ gives you the power to:
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Set your prices
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Offer real discounts
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Generate recurring cash flow
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And finally, STOP letting insurance decide your fate
So yeah, you can keep fighting for PFM crown reimbursements…
Or you can start building your own damn dental economy today.
Inbound Link Suggestions
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Blog: “Why We Still Use PFM Crowns”
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Membership page: Compare Savings
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Testimonial: How Membership Helped Me Afford a Crown
Outbound Link Suggestions
