Digital Marketing for Med Spas That Builds Monthly Recurring Revenue (Not Just One-Time Botox Bookings)

November 09, 2025
Topics: Med Spa
Written by: Keilani

Tired of Paying for Leads That Ghost You?

Let me guess…

You’ve tried it all:

  • Facebook Ads that sorta work

  • SEO that takes 6 months to maybe rank

  • A “marketing agency” that promised 5X leads but delivered 5X headaches

  • And don’t even get started on Groupon…

Here’s the ugly truth no one tells you about digital marketing for med spas:

It’s not the number of leads that matters.
It’s what you do with them.

You don’t need more cold leads. You need more warm, loyal, high-spending, returning members. And the smartest way to do that?

Sell a membership — not a one-off service.


How One Med Spa Turned Digital Chaos into $175K ARR Using BoomCloud™

Let’s talk about Nova Aesthetics, a growing med spa in Austin, Texas.

They were stuck in lead-churn hell.

  • $2,500/month in ad spend

  • Cold leads that wouldn’t answer

  • No-shows and price shoppers

  • Staff are overwhelmed following up

Sound familiar?

Then the founder, Jenna, discovered BoomCloud™ at a mastermind event and had her “ohhh sht”* moment:

“Wait — I can turn these clicks into monthly revenue, not just one-off bookings?”

She launched the Glow Membership Club:

  • $119/month

  • Includes: One med facial, 15% off injectables, exclusive bundles

  • Bonus: Birthday gift, referral credits, and VIP-only spa nights

She built a simple funnel:

  1. Facebook Ad →

  2. Landing Page →

  3. Join the Membership (before the first visit!)

6 Months Later:

  • 210 active members

  • $24,990 MRR

  • $299,880 ARR

  • Clients spent 3.6x more than non-members

  • Reduced ad spend by 40% (because referrals exploded)

Nova Aesthetics now builds loyalty FIRST, then sells upgrades — not the other way around.


Membership Marketing = Smarter Digital Marketing for Med Spas

Let’s break down what happens when you stop chasing every new lead and start building MRR.

Instead of dumping cash into campaigns that maybe bring one-time clients, you use that energy to promote your membership program and:

  • Lock in monthly revenue

  • Create repeat customers

  • Increase revenue per patient

  • Build a loyal following that refers friends (a.k.a. free marketing)

According to BoomCloud™ spa and med spa users:

  • Average client spend increases 2X–4X

  • MRR ranges from $5K to $25K+ monthly

  • Client retention jumps to 85–92%

  • Revenue per team member increases by 30–60%

And when your digital marketing promotes a membership — not a random deal — everything changes.


Your Med Spa Is a Beauty Subscription Service — Start Marketing Like One

Let this hit deep:

Netflix doesn’t worry about cancellations — they create stickiness.
Peloton doesn’t sell bikes — they sell community and transformation.
Your med spa doesn’t have to push sales every day — it can automate stability.

Most med spa owners think they’re in the “treatment” business.

Nope.

You’re in the transformation subscription business — and you need a digital strategy that reflects that.

BoomCloud™ helps you:

  • Create your membership program

  • Automate billing, renewals, and upgrades

  • Train your staff to promote it without sounding “salesy”

  • Run analytics on MRR, ARR, LTV, churn & more

  • Integrate into your existing digital strategy easily


DIGITAL MARKETING STRATEGIES THAT WORK WAY BETTER WITH MEMBERSHIPS

Here’s where things get . If you’re already running digital marketing — awesome. But tweak your offer and messaging using these ideas:


1. Run Facebook Ads Promoting Your Membership (Not a Service)

Example:

“Get monthly skin-perfecting facials + VIP perks for just $119/month — cancel anytime.”

Result: Way better click-to-conversion ratio than $20 Botox bait ads.


2. Build a Landing Page for Your Membership Program

Use BoomCloud™ to host or embed a membership signup.

  • Clean, no fluff

  • CTA-focused

  • Testimonials + before/afters

  • Payment + sign-up in one click


3. Use SMS to Convert Leads Into Members

“Hey [Name], your skin deserves VIP care. Try our monthly Glow Club — cancel anytime. Reply YES for the link.”

SMS open rates = 98%. #JustSaying


4. Add Exit Popups on Your Website

“Wait! Want glowing skin year-round? Join our med spa membership and save 20%.”


5. Email Drip Campaign with Storytelling + Value

Email #1: “The secret to staying wrinkle-free without breaking the bank”
Email #2: “Meet our most loyal clients (and why they’re glowing)”
Email #3: “Last chance: Join our VIP Club today and get a free add-on”


6. Offer a Founding Member Deal via Instagram Stories

“First 50 members = $99/month for life + gift bag. Link in bio.”

Use countdown stickers. Show before/afters. Share happy member stories.


7. Leverage Google Ads for High-Intent Leads

Use terms like:

  • “Best med spa membership near me”

  • “Monthly facial subscription”

  • “Affordable injectables with VIP perks”

BoomCloud™ makes follow-up and onboarding easy.


8. Create a Lead Magnet That Leads to Membership

Freebie: “Ultimate Guide to Preventing Skin Aging After 30”
→ Opt-in
→ Follow-up with email series
→ Offer membership as the solution


THE MATH: Digital Marketing Is Better When It’s Recurring

Let’s say you run one campaign. You get 150 new members at $119/month:

  • $17,850 in new MRR

  • $214,200 in ARR

  • Clients spend 3–4× more across the board

  • Churn rate stays under 10%

  • Upsell opportunities: injectables, skincare, laser — you name it

That’s not a promo. That’s a revenue engine.


Why BoomCloud™ Is the Digital Marketer’s Best Friend

If you’re doing digital marketing for med spas, here’s why BoomCloud™ makes it all actually work:

With BoomCloud™, You Get:

  • ️ Drag & drop membership builder

  • Automated recurring billing

  • Real-time MRR, ARR, churn, and LTV dashboards

  • Marketing scripts + team training

  • Member sign-up portals + automation tools

  • Zapier + integrations for CRMs, email, etc.

You promote → BoomCloud™ handles the back-end → Clients get results → You build wealth.


If Your Med Spa Isn’t Selling Memberships, You’re Leaving Money on the Table (Every Month)

Look—running digital marketing without a membership strategy is like pouring gas into a car with no engine.

It’ll look cool. It’ll burn money. But it won’t take you anywhere sustainable.

Digital marketing for med spas is about more than leads — it’s about building lifetime clients, predictable revenue, and freedom from promo panic.

So, here’s your plan:

✅ Launch your membership
✅ Promote it online
✅ Use BoomCloud™ to automate and track
✅ Scale with peace of mind (and a fat ARR)

Time to stop boosting posts. Time to start building wealth.


Bonus Resources

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator