Dentist Website: The Million-Dollar Machine Most Dentists Get Dead Wrong

June 18, 2025
Topics: Dental
Written by: Keilani

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

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What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Is Your Dentist Website Secretly Costing You Thousands Every Month?

Let’s rip off the Band-Aid — most dentist websites are beautiful digital brochures that sit online and collect dust. They don’t sell treatment. They don’t book appointments. And they don’t make you money while you sleep.

But what if your dentist website could be your #1 revenue machine and your best sales rep — working 24/7, never calling in sick, and never demanding a raise?

Today, we crack open the Jordan Comstock + Dan Kennedy + Russell Brunson playbook to show you EXACTLY how.


Dr. Miller’s Website Nightmare Turned $240k ARR Victory

Meet Dr. Miller. His dentist website was custom-designed — sleek colors, stock photos, even a fancy about page. He proudly showed it off at dental conventions.

But behind the scenes?

He had 13 new patients a month (pathetic for his zip code).
His hygiene chairs sat half-empty.
Insurance plans were squeezing his profit margins.

Then Dr. Miller discovered the magic ingredient: a membership-driven dentist website integrated with BoomCloud™.

Fast forward 12 months:

  • Over 500 Smile Club members.

  • Monthly Recurring Revenue (MRR) grew to $20k.

  • Appointment schedule booked solid six weeks in advance.

Boom. His dentist website stopped being a pretty ghost town and turned into a membership ATM.


⚡️ The Website Mindset Shift

99% of dentists think a pretty dentist website is enough.

Wrong.

The top 1% know a dentist website must:
✅ Sell memberships
✅ Book appointments automatically
✅ Collect payments
✅ Build trust in under 5 seconds
✅ Show off real patient stories

Your dentist website is not a brochure. It’s your digital sales funnel. Treat it that way or watch competitors eat your lunch.


What Makes a High-Performance Website?

Here’s your secret checklist for a dentist website that actually grows your bank account:

Non-Negotiables:

  • Fast Load Speed: Google data shows a 1-second delay cuts conversions by 7%.

  • Mobile-First: Over 70% of visitors use their phone to browse your site.

  • Clear CTAs: Big, visible “Book Now” and “Join Our Smile Club” buttons.

  • Trust Triggers: Authentic patient reviews, photos, and doctor credentials front and center.

  • BoomCloud™ Integration: Highlight your membership plan, price transparency, and perks.

  • SEO-Optimized: Pages structured with Yoast-friendly meta tags, headings, and keywords.


How a Dentist Website Supercharges MRR and ARR

Let’s break down the math:

A single new membership plan = $35/month
500 members x $35 = $17,500 MRR
Annual Recurring Revenue (ARR) = $210,000

This doesn’t include the extra treatment these loyal patients accept, which can 2X–4X their lifetime spend.

BoomCloud™ + a conversion-focused dentist website = insurance-free freedom.


Checklist: Dentist Website Features That Print Money

✅ Embedded BoomCloud™ sign-up widget
✅ Automated appointment scheduling
✅ HIPAA-compliant contact forms
✅ Blog for local SEO domination
✅ Smile gallery with before/after photos
✅ Patient testimonial slider
✅ Call tracking numbers
✅ Google review widget
✅ Fast hosting with CDN


Case Study: Dr. Lopez Doubles Chair Time with a Smart Website

Dr. Lopez had a website older than his first iPhone. He was desperate to ditch insurance companies and boost revenue.

He:
1️⃣ Chose a clean, modern dentist website template optimized for speed.
2️⃣ Plugged in BoomCloud™ to promote his Smile Club.
3️⃣ Hired a copywriter to craft trust-building, persuasive copy.
4️⃣ Launched Google Ads to drive local traffic.

Within 9 months:

  • 375 patients joined his Smile Club.

  • Hygiene re-care skyrocketed.

  • MRR hit $13,000+.

  • No more insurance clawbacks.


Pro Tip: Treat Your Website Like an Employee

Would you hire an employee who shows up late, hides your services, and forgets to ask for payment?

Heck no.

So don’t tolerate that from your dentist website either. Audit it every quarter:

  • Is it driving memberships?

  • Is it booking appointments?

  • Is it converting visitors into paying patients?

If not, fix it or fire it.


Ready to Transform Your Website into a Revenue Beast?

Step 1: Download the Million-Dollar Membership Plan Ebook
Step 2: Take the Six-Figure Patient Membership Plan Course
Step 3: Schedule a BoomCloud™ Demo
Step 4: Create Your BoomCloud™ Account For FREE


FAQs About Dentist Websites

What’s the average cost of a dentist website?
Anywhere from $2,000 to $10,000 — but the real cost is in lost revenue if it doesn’t convert.

Can I build my dentist website myself?
If you’re tech-savvy and have time, maybe. But time is money. Pros build faster, better, and conversion-focused.

How do I market my dentist website?
Google Ads, local SEO, social media, email marketing, and patient referral campaigns.

Do I really need a membership plan on my dentist website?
If you want predictable revenue and insurance freedom, YES. Patients crave simple, transparent care plans.


Final Words: Your Website Should Be a Money Printer

Stop letting your website collect dust. Make it your #1 salesperson, membership recruiter, and profit booster.

Dentists with smart websites + BoomCloud™ dominate their zip codes — no insurance headaches, no begging for referrals.

Be that dentist.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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