The Dirty Truth No One Tells You About Growing a Dental Practice
Let’s cut the fluff. Dentist practice marketing:
If your dentist practice marketing strategy still revolves around insurance patients, weak referral programs, and the occasional Facebook ad campaign that gets zero clicks — you’re building your business on dental quicksand.
Wanna know the real reason most practices are stuck on a revenue rollercoaster?
They’re chasing new patients instead of optimizing the patients they already have.
Today, I’m about to show you how a bold dentist in Utah went from PPO burnout to printing predictable MRR and stacking ARR — by launching a membership program using BoomCloud™.
And yeah, it involves less stress, more loyal patients, and revenue that flows in even if you’re on a beach in Cabo.
Story: From $0 Recurring to Over $300K ARR With One Simple Shift
Let’s talk about Dr. Sam.
Sam had the same problem most practices do:
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60% of patients were PPO
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Insurance AR took 45–90 days to collect
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Front desk team was drowning in EOBs
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And half the patients said “I’ll think about it” every time treatment plans were presented
Then Sam discovered BoomCloud™ — a membership software platform built specifically for dental practices (by dental pros like me, not some random Silicon Valley code-bros).
He created 3 simple plans:
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Preventative (cleanings, exams, x-rays)
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Perio
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Family bundle
He priced them at $29, $39, and $69/month. And he marketed the heck out of them via postcards, email, internal signage, and a simple iPad sign-up at checkout.
Fast forward 14 months:
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700 active members
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MRR: $28,750/month
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ARR: $345,000/year
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Membership patients spent 3.7X more than insurance patients
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Case acceptance jumped 48%
Sam’s team? Happier. Less insurance drama. Less collection calls. More time helping patients say YES to treatment.
Recurring Revenue Is the Future of Dental Practice Marketing
Here’s the shift:
Instead of marketing for new patients, market to create lifetime patients.
Because in reality…
It costs 5–7X more to get a new patient than to retain an existing one.
And your best marketing asset? Your patient list. If you can turn them into members, they’ll:
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Come in more
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Spend more
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Say yes more often
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Refer more frequently
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Leave better reviews
BoomCloud™ calls this practice profitability stacking
Build Your Own Dental Membership Plan in 24 Hours or Less (Without Being a Tech Nerd)
Here’s how to launch your first plan like a pro:
️ Step-by-Step BoomCloud™ Playbook
✅ Step 1: Build Your Plan
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Use BoomCloud’s templates to create cleanings, exams, and perio bundles
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Price it for value + profit (don’t race to the bottom)
✅ Step 2: Brand It
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Name your plan! (Ex: “The Smile Club” or “No Insurance? No Problem.”)
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Add visuals, logos, even patient swag
✅ Step 3: Set Up Payments
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BoomCloud™ handles monthly/annual billing, failed payments, and reminders
✅ Step 4: Launch It
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Use your front desk, email list, and even postcards to spread the word
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Put a QR code on your checkout screen
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Train your team to ask: “Do you have insurance or would you prefer our in-house Smile Plan?”
The Stats That’ll Smack You Outta Insurance Dependency
Let’s talk math, baby.
The average BoomCloud™ practice generates $120K–$350K/year in ARR.
Let that sink in. That’s insurance-free, predictable income.
Here’s what else BoomCloud™ users experience:
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2–4X more patient spending vs. insurance patients
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67% higher case acceptance
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⏳ 58% less time spent on insurance headaches
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⭐️ 3X more 5-star Google reviews (because members are happier)
Why? Because people commit to what they pay for regularly. Membership = Loyalty. Loyalty = .
Bonus: 5 Dentist Practice Marketing Ideas That Work Perfectly With Membership Plans
Want more juice? Pair these with BoomCloud™ for unstoppable growth:
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Postcard Funnels: Use “No Insurance? No Problem.” headlines + QR code to your landing page
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Text Campaigns: Reactivate overdue patients with a discount on your plan
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Loyalty Cards: Offer perks like free whitening for referrals or reviews
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Video Testimonials: Record happy members talking about savings & access
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Facebook Ads: Target self-employed & uninsured audiences with localized campaigns
Pro tip: Stack BoomCloud’s analytics dashboard with Google Analytics and track signups per campaign like a marketing scientist
Education Meets Automation: The Real Reason BoomCloud™ Works
Most dentists don’t fail at marketing, they fail at consistency.
BoomCloud™ removes the friction by automating:
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Payment collection
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Renewals
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Failed card handling
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Patient reminders
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Plan upgrades
So your front desk isn’t chasing bills. They’re helping patients join the plan and say “yes” to treatment.
It’s dental SaaS with soul.
Wrap-Up: You Don’t Need More New Patients — You Need Better Marketing
You’re not in the dentistry business. You’re in the relationship and recurring revenue business.
BoomCloud™ helps you turn a dental chair into a subscription machine.
It’s like Netflix… but for healthy mouths and happy bank accounts.
Start Now — No Insurance Drama Required
Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE
