Dental Social Media Posts
Let’s be real. Most dental social media posts suck.
They’re either:
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Generic copy-paste hygiene tips
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Cringe stock photos from 2008
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Or worse, just a blurry selfie with “Happy Friday!” as a caption
That stuff doesn’t attract patients. It repels them.
If your posts aren’t driving revenue, increasing recurring patients, or building your practice brand… what are we even doing here?
I’m Jordon Comstock, CEO of BoomCloud™, and I’m about to show you how to create dental social media posts that actually perform — based on Dan Kennedy’s marketing principles, backed by AI tools like ChatGPT, Ideogram, Google Veo, and fueled by membership offers that patients love.
Let’s talk hooks, offers, automation — and the secret sauce behind practices that are scaling like crazy with BoomCloud™.
Why Most Dental Practices Post Like It’s 2013
And why it’s killing your growth.
Dentists either:
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Post “just to post”
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Delegate it to their cousin who “likes Canva”
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Or hire an agency with no strategy beyond “look pretty”
Spoiler: Pretty doesn’t pay.
What works is direct-response social that makes the viewer FEEL something, want something, and DO something.
This is where Dan Kennedy’s legendary book “The No B.S. Guide to Direct Response Social Media Marketing” comes in hot.
The 10 Laws of Social Media Marketing (Dan Kennedy-Style)
Let’s break it down. Kennedy didn’t play around, and neither should you.
1. Strategy First. Tactics Second.
You don’t start with a TikTok dance. You start with the goal.
2. Message-to-Market Match.
Talk directly to your Ideal Patient (more on that soon).
3. Direct Response Always Wins.
Add a clear call to action on every post. “Book now.” “Join our plan.” “DM us to learn more.”
4. Offers Matter.
People don’t take action unless you give them a compelling reason.
5. Track Everything.
Impressions are vanity. Revenue is sanity. Use tools like BoomCloud™ to track conversions.
6. Retarget Relentlessly.
Use pixels and email sequences to follow up with viewers.
7. Stop Being Boring.
Dry, clinical content won’t cut it. Tell stories. Use humor. Share wins.
8. Be Everywhere Consistently.
Use automation tools to post daily, not monthly.
9. Build Assets, Not Noise.
Turn posts into long-term content that feeds your funnel.
10. Monetize with Purpose.
Likes don’t pay your team. Recurring revenue does.
How to Create Dental Social Media Posts That Perform
Use AI to Scale Without the Overwhelm
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ChatGPT: Write posts, hooks, testimonials, patient stories, captions, and offer scripts
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Ideogram: Design stunning visuals, memes, and infographics (e.g. “Membership vs. PPO” charts)
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Google Veo 3: Generate video content to bring your posts to life with stock overlays or branded B-roll
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Sora (OpenAI): Create engaging educational animations about oral health and membership benefits
Pro Tip: Plug these tools into your favorite scheduler (like MeetEdgar or Buffer) and build 30 days of content in 2 hours.
Start With Your Ideal Patient Profile (ICP)
Most dentists market to everyone. That’s how you get the wrong patients.
You don’t want “free whitening with new exam” coupon chasers.
You want:
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Uninsured families
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Subscription-minded professionals
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Patients who value prevention and predictability
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People who say “yes” to care and stick with you
These are membership patients. And they spend more, show up more, and refer more.
The Offer Behind the Post: Membership Plans That Drive Loyalty and Recurring Revenue
Here’s the truth: If your dental social media posts don’t include a compelling offer, you’re wasting traffic.
Why BoomCloud™ Membership Plans Convert:
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Easy to understand
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Higher patient LTV (avg. $2,200/year)
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Automated renewals = predictable cash flow
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No insurance drama = better patient experiences
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Better treatment acceptance (read the stats here: BoomCloud Case Acceptance)
| Patient Type | Annual Revenue | Visits/Year | Loyalty | Profit Margin |
|---|---|---|---|---|
| PPO Patient | $500 | 1.5 | ❌ Low | ❌ Thin |
| Cash Patient | $700 | 2.0 | ⚠️ Medium | ⚠️ Inconsistent |
| Member | $2,200 | 3.2 | ✅ High | ✅ Thick |
Case Study: Riverbend Dental’s Social Media + BoomCloud™ Success Story
Before: Social media was a vanity exercise. Minimal conversions. High PPO write-offs.
After: Implemented a membership plan → built posts around hook + offer → tracked every sign-up.
Results:
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643 Active Members
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$28,935 MRR
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$347,220 ARR
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$2,200/year per member (compared to $500 PPO patients)
They used BoomCloud™ for backend management and ChatGPT for post creation. Now their social media doesn’t just entertain — it enrolls.
Dental Social Media Funnel Breakdown
Top of Funnel (Attract)
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Video: “What if dental care worked like Netflix?”
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Image: “Why our patients ditched insurance and love us for it”
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Caption: “No insurance? No problem.”
Middle of Funnel (Engage)
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Carousel: “5 Things You Get with Our Membership Plan”
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Poll: “Would you rather pay $29/month or deal with insurance?”
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FAQ: “What’s included in our plan?”
Bottom of Funnel (Convert)
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CTA: “Join today and simplify your dental care”
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Link: Direct to your BoomCloud™ landing page
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Retarget: Facebook and TikTok ads to non-converters
Your Clinical Team Needs to Be on Board
Marketing only works if ops deliver.
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Train your team on how to explain your membership plan
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Include membership scripts in your treatment presentation
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Incentivize staff when patients sign up
Need help? Grab our Dental Case Acceptance Guide for conversion strategies.
Final Word: Stop Posting to Post. Start Posting for Profit.
Your next best patient isn’t coming from a billboard. They’re on TikTok, Instagram, Facebook, and LinkedIn — looking for something real.
Stop blending in with every other “Happy Friday!” post and start building a system that:
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Attracts your ideal patient
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Converts with value-driven offers
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Scales with membership-powered recurring revenue
And yes — it all starts with a single, high-performing post.
