Dental Social Media Management Pricing: What You Should Pay (and How to Make It Profitable)

Stop Dumping Budget on Social Media That Doesn’t Move the Needle

If you’ve ever looked at a bill for “social media management” and thought, “Cool… what exactly am I getting for this?”, you are not alone.
Many dental practices pay monthly for posts, boost‑ads, and analytics… and see zero meaningful ROI.
Here’s the kicker:

Paying for social without aligning it to a membership funnel = paying to play social.
Paying for social that drives memberships = paying to profit.
Let’s break down pricing, what you should expect, and how to ensure your spend generates real growth.

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How One Practice Paid for Social and Turned It Into $10K+ MRR

Meet Dr. Alvarez, a dentist in Denver. She hired a social media agency for $1,200/month, expecting lots of “engagement” and “brand growth.” Two months in:

• Posts were live — ✓

• Likes were trickling in — ✓

• New patients? Not so much.

• Membership sign‑ups? Essentially zero.
  Then she pivoted:

• She built a membership plan via BoomCloud™: $39/month for preventive care + discounts.

• Her social management provider changed strategy: posts aligned to membership funnel (value posts, transformation posts, membership posts).

• Every social post ended with a CTA to join her plan.
  Result in 4 months:

• Memberships gained: 258

• Monthly Recurring Revenue (MRR): ~$10,062

• Annual Recurring Revenue (ARR) project: ~$120,744

• Social agency fee ($1,200/month) looked like one of the best investments.
  If you’re going to pay for social media management, let it earn back the fee—and then some.

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Social Media Management Pricing Isn’t Just For Posting—it’s for Conversion

Here’s what most practices forget:
Social media management isn’t just about scheduling posts.
It’s about building a system that leads to:

• Trust

• Membership sign‑ups

• Lifetime patients

• Higher revenue per patient

When you tie your social management to a membership program, you transform it from an expense to an investment.
And BoomCloud™ gives you the backend to track membership growth, revenue per patient, and retention — so you know exactly whether your social spend pays off.

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What Should You Pay? What Should You Expect? And How to Evaluate ROI

Let’s review pricing tiers, what they typically include, and how to evaluate if you’re getting value.

Typical Pricing Tiers for Dental Social Media Management

What You Should Expect

• Content aligned with your practice’s offer (e.g., membership plan)

• Clear CTAs in posts: “Join our plan → link”

• Ad spend management (if included) targeted to high‑value patients

• Measurement of results: membership sign‑ups, MRR, ARR, revenue per patient

• Collaboration with your team: patient stories, staff features

How to Evaluate ROI

Ask your provider (or yourself) these questions:

• Are our posts driving memberships or just likes?

• How many members came from social this month?

• What’s our revenue per member vs non‑member?

• Are we tracking MRR / ARR growth?
  If you can’t answer these, reconsider your spending.

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Why Memberships Turn Social Spend Into Profits

Here’s the math you want:

• Membership patients spend 2× to 4× more than typical patients.

• They’ve higher retention → higher lifetime value.

• Social posts that funnel into membership conversion increase revenue per patient.

• You turn a recurring social spend into recurring income (via membership).

In short, instead of social media costing you $1,200/month for “brand presence,” you make $10,000+/month from your membership plan powered by social. That’s not cost—it’s profit.

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Case Study: $140K ARR After Upgrading Social + Membership Funnel

Dr. Rivera in Seattle did the full upgrade:

• Switched social agency to one focused on funneling memberships

• Price of agency bump: $1,500/month

• Built membership plan via BoomCloud™: $45/month adult plan

• Social posts: 3/month value‑posts, 2/month transformation posts, 1/month membership pitch, retargeting ads
  Outcomes in 6 months:

• New members: 315

• MRR: ~$14,175

• ARR projection: ~$170,100

• Average treatment spend of members: $1,320/year vs $460 for non‑members
  The social investment paid for itself (and then some) within the first quarter.

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Key Metrics You Must Track

If you’re paying for dental social media management, these are the numbers you should monitor:

• Membership sign‑ups/month (from social)

• Monthly Recurring Revenue (MRR)

• Annual Recurring Revenue (ARR) = MRR × 12

• Revenue per patient (members vs non‑members)

• Retention rate of members

• Conversion rate from social → landing page → membership
  These metrics turn “social media spend” into measurable growth.

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Social Media Management Pricing Means Nothing Without Strategy

Charging $2,000/month for social doesn’t inherently make it worth it.
The question is: what does it deliver?
If you’re paying for posts, but not getting memberships, you’re missing the point.

Here’s the new formula:
Social media management + membership funnel = scalable growth
Use your budget, yes. But channel it into something that builds loyalty, increases revenue per patient, and gives you predictable income.
And with BoomCloud™, you have the system to manage, measure, and maximize it all.

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NEXT STEPS & RESOURCES

Download the Million‑Dollar Membership Plan eBook → https://boomcloud.myclickfunnels.com/million-dollar-book
Take The Six‑Figure Patient Membership Plan Course → https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™ → https://boomcloudapps.com/demo-schedule/
Create Your BoomCloud™ Account For FREE → https://www.boomcloudapp.com/main-online-demo-and-sign-up-page