Dental Newsletters Samples That Actually Work: How to Turn Patients Into Raving, Paying Fans

June 06, 2025
Topics: Dental
Written by: Lisa Rasmussen

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Your Dental Newsletters Suck (But They Don’t Have To)

Let’s get real for a second.: Dental-newsletters-samples. Most dental newsletters are about as exciting as watching molasses drip off a cold spoon.

They’re packed with bland reminders like “Don’t forget to brush!” or “Fluoride is your friend!” Cool. Thanks, Captain Obvious.

But what if your dental newsletters didn’t just educate—they converted, engaged, and made your practice money while building die-hard loyalty?

Buckle up. You’re about to see how dental newsletters samples—combined with a smart membership strategy—can 2X to 4X your patient revenue and make your practice a subscription-based cash machine.


Story: From Snooze-Letters to Subscription Machines

Dr. Amanda Fields was your typical small-town dentist—good heart, loyal patients, boring newsletter.

She was sending out the same dry content every month using a copy-paste template from 2009. Open rate? 7%. Click rate? Practically nonexistent. Engagement? Crickets.

Then she discovered BoomCloud™, a membership software that didn’t just help her build recurring revenue—it gave her a reason to send newsletters people actually wanted to read.

Her new game plan:

  • Feature monthly membership perks

  • Share patient success stories

  • Highlight “Treatment of the Month” discounts

  • Embed personal notes, gifs, emojis, behind-the-scenes photos

Boom. Her open rates skyrocketed to 41%, patients started replying, and her MRR (Monthly Recurring Revenue) jumped by $12K in 90 days.


From “Read This” to “Buy This”

Here’s the AHA! moment…dental-newsletters-samples.

Your newsletter is not about teeth.

It’s about transformation.

A patient doesn’t care about root canals—they care about smiling on a first date again.
They don’t care about cleanings—they care about feeling confident at their job interview. ‍

Your newsletter is the conversation that builds trust. It’s the invitation to join your tribe. It’s the drip that builds value before the patient ever says “yes.”

And when you tie it into a membership plan with custom benefits and transparent pricing?

Game. Freaking. Over.


Dental Newsletters Samples That Don’t Suck

Let’s spice up your inbox game. Here are some newsletter ideas your patients will actually look forward to opening.

Sample #1: “Membership Minute”

Subject Line: “Your Smile Just Earned You Free Whitening ”

  • Exclusive member perk of the month

  • Reminder of what’s included in their plan

  • Easy link to schedule their next visit

  • CTA: “Refer a friend, get $25 credit!”

Why it works: Personalized, valuable, actionable. Show them what they already own.


Sample #2: “Smile Makeover Story”

Subject Line: “How Mike Got His Confidence Back”

  • Before/after transformation (with permission!)

  • ‍ Quote from the patient: “I feel like I got my life back!”

  • Breakdown of procedures used (and how it’s all covered under membership)

  • Link to book a consult

Why it works: Storytelling + relatability = emotional connection = yes to treatment.


Sample #3: “Behind the Smile”

Subject Line: “Dr. Lee’s Favorite Whitening Trick (+ Our Favorite Netflix Show)”

  • ‍⚕️ Personal note from the doc

  • Fun staff recommendations

  • ️ Featured product or service (tie into membership discounts)

  • Monthly raffle winner (incentivize referrals)

Why it works: Makes you human. Makes the patient feel part of the family.


The BoomCloud™ Effect: Membership = Revenue Rocket

Now here’s where it gets juicy.

Dr. Fields used BoomCloud™ to structure a $30/month dental membership plan with:

  • 2 cleanings/year

  • 20% off all treatments

  • 1 emergency visit

  • Whitening kit on signup

  • Access to a “members-only” portal

In 6 months:

  • MRR: $14,200

  • ARR: $170,400

  • Average treatment per member: 2.6X compared to insurance patients

  • Renewal rate: 87%

  • Patient referrals: +38% YOY

And her newsletters? They’re the glue that keeps the membership community sticky.


Stats That Prove Membership + Newsletter =

Let’s hit you with the facts:

  • 91% of patients open emails if it includes benefits THEY pay for (like in a membership plan)

  • Membership patients spend 2–4X more per year on average

  • Email subscribers are 2.7X more likely to rebook than non-subscribers

  • Click-through rates on personalized newsletter CTAs increase by 202%


Done-for-You Newsletter Templates + Membership Strategy

Want to stop sending newsletters that flop harder than a blindfolded piñata swing?

Here’s what you get when you team up with BoomCloud™:

  • ✍️ Ready-to-use newsletter templates that convert

  • ️ Custom dental membership plan builder

  • Automated renewals and payment collection

  • MRR/ARR calculators to track growth

  • Full analytics so you can see the ROI

Try it now at BoomCloudApps.com


Think Like Netflix: Recurring Revenue = Predictable Freedom

Netflix doesn’t wait for you to show up—they bill you monthly and keep sending fresh value.

Why isn’t your practice doing the same?

Dental membership + engaging newsletters = subscription model dentistry that scales while you sleep.


Bonus Tips for Killer Dental Newsletters

Here’s how to dominate inbox real estate like a pro:

  • Use real patient photos (with permission)

  • A/B test subject lines monthly

  • ✨ Use emojis in moderation

  • CTA in every email (book, renew, refer, buy)

  • Send consistently (e.g., 2x/month)


Resources for Further Growth

Inbound Links:

Outbound Links:


FAQs: Let’s Answer Your Burning Questions

How often should I send dental newsletters?
At least once a month. Twice a month if you’re highlighting new offers, events, or member perks.

What should I include in my newsletters?
Value, stories, special offers, behind-the-scenes content, and direct booking links. Keep it personal and engaging.

Do patients really read emails?
Yes—especially when the content is relevant to their wallet, health, or personal story.

What’s the best way to grow my membership plan?
Use your newsletter to promote it consistently. Highlight perks, include CTAs, and tell real success stories.

Can BoomCloud™ automate the whole thing?
Absolutely. From plan creation to renewal reminders, analytics, and even referral tracking—it’s all in one platform.


Final Word: Stop Sending Boring Emails. Start Building an Empire.

Your practice isn’t just a service. It’s a brand. A movement.

And your dental newsletters? They’re the voice of that brand.

Pair them with a killer membership strategy using BoomCloud™, and you won’t just have patients…

You’ll have paying superfans.

Visit BoomCloudApps.com to get started now.

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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