Your Dental Media Marketing is Probably Boring (Let’s Fix That)
Let’s not beat around the bush here.
Most dental media marketing looks like it was assembled in Microsoft Paint by a dentist who just discovered Canva . It’s stuffed with stock photos of toothbrushes, corporate-looking captions, and crickets chirping in the comments section.
But here’s the real kicker:
According to HubSpot, video posts on social media get 48% more views than static content.
And Facebook + Instagram remain the #1 and #2 platforms for local discovery for dentists.
So why are so many dentists still playing it safe?
Because no one told them that media marketing could — and should — generate revenue, not just reach.
The Practice That Said “Screw Insurance” and Went Viral on Social
Meet Dr. Lisa in Portland. Her marketing used to be… well, invisible.
Then she made three powerful changes:
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Started posting short, personality-driven videos about her patient stories
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Created media around her in-house membership plan using BoomCloud™
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Tracked conversions by linking her membership plan in every post
The result?
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324 new followers in a week (from ONE video rant about dental insurance)
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$8,350 in new Monthly Recurring Revenue (MRR) within 90 days
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Membership patients began spending 3.8x more per year
And now? She’s not just the “fun dentist on Instagram” — she’s the profitable one too.
You Don’t Need a Giant Following—You Need a Revenue Strategy
Here’s the myth most dentists believe:
“I need 10,000 followers to get results from social media.”
Nope. What you really need is:
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Clear messaging that speaks to your dream patients
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Engaging media that builds trust, not just impressions
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A funnel or offer that ties media back to revenue, like BoomCloud™ does
That’s the “Media-to-Membership” funnel. And it works like a charm — even if you’ve got under 500 followers.
Your Media Marketing Funnel, Powered by BoomCloud™
Want to turn your reels, Facebook posts, and YouTube Shorts into a monthly revenue machine?
Here’s your Dental Media Marketing Funnel cheat code:
Step 1: Create Short-Form, Value-Driven Content
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Instagram Reels: “No Insurance? Here’s What Our Patients Do Instead.”
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Facebook Live: “3 Ways We Save Our Patients $1,200/Year Without Insurance.”
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YouTube Shorts: “Dentist Explains Why Membership Plans > Insurance (Rant!)”
Step 2: Direct Them to Your BoomCloud™ Membership Plan
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Link in bio ✅
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Swipe-up (Stories) ✅
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Facebook comments with link reply ✅
Step 3: Track MRR and Optimize Weekly
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BoomCloud™ shows you monthly/annual recurring revenue
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You optimize based on what content converts
Boom. You just went from dentist to digital marketer without selling your soul.
10 Dental Media Marketing Content Ideas That Drive Engagement & Revenue
Let’s make your feed fun and financially intelligent.
1. “Insurance is a Scam” Video
Always performs.
End it with “That’s why we built our own plan using BoomCloud™.”
2. “What Our Membership Plan Includes” Carousel
Break it down like Netflix pricing — monthly cost, value, perks.
3. “What Patients Spent Before vs. After Joining Our Plan” Infographic
Visual, powerful, shareable.
4. “Cringe Dental Myths” Comedy Reel
(With a call to action linking to your membership plan).
5. Weekly Q&A Series
“Ask Me Anything: Dental Edition”
Capture questions in Stories and answer in a video. CTA: Learn more [BoomCloud™ link]
⚕️ 6. Meet the Team Monday
Add personality, drive familiarity.
Bonus: End with “Ask about our Smile Plan when you book!”
7. Case Study Video
Walk through how a patient saved $$$ and got needed treatment because of your membership plan.
8. Tutorial: “How to Floss Without Bleeding Like a Horror Film”
Entertain AND educate.
9. Results Highlight
“We’ve saved patients $34,000+ this year with our plan. Join the club [link]”
10. “What’s Included” Breakdown With Emojis
Use this formula:
MRR, ARR, and Membership Patients: Why This Works
Let’s get nerdy for a second (Dan Kennedy would approve).
What is MRR?
Monthly Recurring Revenue. If you’ve got 100 members paying $30/month, that’s $3,000 MRR.
ARR?
Annual Recurring Revenue = MRR x 12
$3,000 x 12 = $36,000/year predictable cash flow
And why should you care?
Because membership patients spend 2x–4x more than insurance patients.
They’re loyal. They say yes to treatment more often.
They don’t ghost you after a cleaning.
They are the most profitable patients in your practice.
CASE STUDY: From Zero to $12K/Month With One Facebook Video
Dr. Ramsey in Florida posted ONE video.
Just one.
It was a casual selfie rant titled:
“I hate insurance. So I built something better.”
In 90 seconds, he explained:
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Why dental insurance is broken
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What his practice did about it
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How patients could join the plan that saves them money
He got 147 shares.
62 membership signups.
3K in MRR that week.
Now sitting at over $12,000/month from membership patients alone.
That’s the power of dental media marketing done right.
Your Content Should Create Cashflow
You don’t need viral dances or 10K followers.
You need strategy.
You need consistency.
You need a media-to-membership engine that runs while you sleep.
Here’s your prescription:
✅ Start posting content that educates + entertains
✅ Always include a link to your membership offer
✅ Use BoomCloud™ to manage, track, and scale your MRR
The practices that win in 2025 are the ones that treat their Facebook page like a growth channel — not a diary.
NEXT STEPS & RESOURCES
Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book
Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™
https://boomcloudapps.com/demo-schedule
Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
