Dental In-House Discount Plan: The Unstoppable Weapon for MRR, Loyalty & Patient Love

May 28, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Sick of Playing Insurance Roulette? There’s a Better Way

Let me paint a picture you know too well…

Patient walks in.
Needs a crown.
You present treatment.
They nod.
Then they disappear into the insurance black hole—and never come back.

Sound familiar?

Here’s the kicker: most patients don’t hate dentistry—they hate the financial ambiguity of it. And let’s be honest, so do you.

Now imagine this instead: You introduce a dental in-house discount plan, the patient signs up on the spot, accepts treatment, and pays you directly—no third-party nonsense.

BOOM.
You’ve just cracked the revenue code.


Story: How a Small-Town Dentist Used BoomCloud™ to Add $14K in MRR with a Discount Plan

Let’s talk about Dr. Sheila Ortiz in Lincoln, Nebraska. Not exactly Times Square, right?

She was stuck in a hamster wheel of PPO drama and slow-pay patients. Every case felt like a gamble—will insurance approve it? Will the patient bail? Will her team burn out chasing pre-auths?

Then came the shift.

Dr. Ortiz built a dental in-house discount plan using BoomCloud™.

Her “Smile Assurance Plan” cost $35/month and included:

  • 2 cleanings/year

  • 1 exam + 1 set of x-rays

  • 20% off all additional treatments

  • Perks like free whitening and referral bonuses

Within 6 months, this happened:

Metric Before BoomCloud™ After BoomCloud™
Monthly Recurring Revenue $0 $14,310
Patient Treatment Acceptance 41% 74%
Average Revenue per Patient $392 $980
Membership Retention Rate 92%

Now that’s what I call real recurring revenue.


Build Your Own Dental In-House Discount Plan in 30 Minutes or Less

Still wondering if this is just a small-town success story? Think again.

You don’t need 10 ops or a celebrity endorsement. You need:

  • A system to manage sign-ups, payments, renewals

  • A way to track revenue (MRR/ARR)

  • ✅ Legal compliance for discount plans

  • Tools to promote it effortlessly

You need BoomCloud™.

Click here to create your plan in minutes

It’s easy, legal, automated, and built for dentists—not some one-size-fits-none solution.


From Burned Out to Booked Solid

Before implementing her plan, Dr. Ortiz’s schedule was full of cancellations, unpaid balances, and insurance denials.

After? She had loyal members showing up early, referring friends, and accepting $2,000–$6,000 in treatment without flinching.

Why? Because her dental in-house discount plan flipped the script:

  • From unknown to predictable pricing

  • From third-party madness to total control

  • From high churn to loyal patients

That’s not a plan. That’s a dental revolution.


What Makes a Dental In-House Discount Plan So Powerful?

Here’s the truth: Americans don’t hate paying. They hate surprises.

A discount plan answers the three questions every patient secretly asks:

  • “Can I afford this?” ✅

  • “What’s included?” ✅

  • “Is there fine print?” ❌

And when the answers are clear? They say YES faster than your assistant can say “suction.”


The Data Doesn’t Lie: Membership Patients Spend 2X–4X More

According to data from practices using BoomCloud™:

  • Membership patients spend 2X to 4X more on treatment

  • They show higher retention & loyalty

  • They schedule more frequently than non-members

  • Average revenue per member climbs steadily over 12 months

Let’s be honest. These aren’t “discount patients.” These are premium patients who commit.


Cool Features of BoomCloud™ That Make This Easy-Peasy

✨ Fully customizable membership plan templates
Mobile-friendly sign-up process
Prebuilt marketing campaigns
MRR + ARR dashboards
️ Legal & compliance tools for state regulations
Automated renewals and upsell options

BoomCloud™ isn’t just a software. It’s your MRR machine.


MRR & ARR: The Holy Grail of Financial Stability

Let’s break it down like it’s Dental Finance 101:

  • MRR (Monthly Recurring Revenue):
    How much you’re making every month, automatically.
    Ex: 300 members @ $40/month = $12,000 MRR

  • ARR (Annual Recurring Revenue):
    Multiply your MRR by 12 months.
    Ex: $12K MRR = $144,000 ARR (without breaking a sweat)

Imagine not starting every month at $0. Imagine predictable income.

Now stop imagining—and implement.


Why Patients Love a Dental In-House Discount Plan

It’s not just about the money. It’s about confidence.

Patients get:

  • ✅ Transparent pricing

  • No claim denials

  • Instant discounts

  • A direct relationship with YOU—not an insurance broker

They feel taken care of. And when patients feel secure, they stick around.


Common Dental Discount Plan Tiers to Try Out

Basic Plan: $25/month
Includes cleanings, exams, and 10% off all treatment

‍‍‍ Family Plan: $75/month
Up to 4 members. Great for pediatric and ortho offices.

Elite Plan: $50/month
20% off cosmetic + restorative, with free whitening

Senior Plan: $30/month
Simple preventive + denture/implant discounts


The Best Way to Grow a Practice Is by Increasing Revenue per Patient

Forget chasing new leads 24/7.

Here’s a smarter play:
Keep your existing patients, and make every one of them worth more.

With a dental in-house discount plan, your patients spend more, stay longer, and smile bigger (literally).

Here’s what the math looks like:

Patient Type Annual Spend Retention Lifetime Value
Insurance Patient $450 2 years $900
Discount Plan $1,100 4 years $4,400

You do the math.


FAQs About Dental In-House Discount Plans

Are in-house plans legal?
Yes! With BoomCloud™, you get built-in compliance templates tailored to your state.

How fast can I launch one?
Most practices launch in less than a day with BoomCloud™.

What if I don’t have time to market it?
BoomCloud™ includes plug-and-play email, SMS, and in-office promo materials.

Do patients actually sign up?
Oh yeah. Practices report 30–50% of uninsured patients enroll with the right offer.

Can I bundle services like implants or whitening?
Absolutely. Custom bundles are the key to scaling MRR like a beast.


Conclusion: It’s Time to Take Control

Tired of dancing with insurance and getting ghosted on treatment plans?

A dental in-house discount plan is your answer. It’s simple. It’s legal. It’s scalable. And it turns your practice into a revenue-generating machine.

BoomCloud™ makes it easier than ever.

Start your plan today


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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