The Best Dental Business Strategy: Become Fee For Service

January 12, 2026
Written by: Jordon Comstock


The Best Dental Business Strategy: Become Fee For Service

“You’re not a hamster. So why are you running on the insurance wheel?”
— Me, Jordon Comstock (probably eating cookies in your breakroom)

If you’re a dental practice owner still depending on PPOs to pay your bills, here’s a little wake-up call: You’re working harder, making less, and stressing more.

And for what?
45-minute hold times with Delta Dental? 25% write-offs? A free toothbrush?

Nah, bro. It’s 2026. Let’s talk about a dental business strategy that actually works—one that brings in real money, builds real loyalty, and gives you permission to stop hyperventilating into your PPE.

It’s time to go fee-for-service, backed by BoomCloud™ and Dental Intel, the ultimate dream team for dentists who want profit, peace of mind, and predictable revenue.


🎸 The Rockstar Strategy: Fee-for-Service + Membership

Here’s the formula, straight and simple:

Insurance ≠ Stability.
Membership Plans + Data Clarity = Freedom.

This is the business model that lets you:

  • Sleep better at night

  • Pay your team more

  • Stop arguing with insurance reps named Chad

  • Actually take a vacation and still get paid

And the best part? This isn’t theory. It’s not fluffy consulting-speak. It’s being used RIGHT NOW by real practices who are breaking free from PPO tyranny.


💥 BoomCloud™: Your Secret Weapon for Recurring Revenue

Let’s be real: manually running dental membership plans with sticky notes and “Susan’s binder” is NOT a business strategy.

That’s a fire hazard.

BoomCloud™ is a dental membership software built because practices couldn’t scale their plans past 30 or 50 members without losing their minds.

It automates everything:

  • Monthly & yearly billing ✅

  • Credit card updates ✅

  • Online signup ✅

  • AI-powered plan pricing by zip code ✅

  • Team gamification & rewards ✅

  • Admin dashboard with real-time MRR tracking ✅

  • Patient portal for member management ✅

  • Business-to-business sales tools ✅


🔥 Case Study: Wood River Dental (Idaho)

  • Started from scratch

  • Now over 1,000+ active members

  • Monthly recurring revenue (MRR): $50,000+

  • Quote: “We don’t start each month at zero anymore… we start at $50K. That’s freedom.”


🔥 Case Study: Pine City Dental

  • 401 members in less than a year

  • MRR: $14,750

  • Annual recurring revenue: $178,000

  • Still sleeping better than ever (confirmed)


🔥 Case Study: Ala Moana Dental (Hawaii)

  • Over 1,000 members, discount-only plan

  • MRR: ~$15K

  • Grew using BoomCloud’s B2B outreach strategy

  • Aloha AND cash flow, baby


🔥 Case Study: The Million Dollar Membership Plan

  • 2,400+ active members

  • $84,000/month recurring revenue

  • Over $1M/year without drilling a single tooth

  • Literally booked a vacation during their presentation


Why These Dentists Sleep Better at Night 💤

  • They don’t start each month in the red

  • They don’t wait 90 days for claim payments

  • They don’t deal with insurance auditors who “have some questions”

  • They have loyal patients who say yes to treatment 40% of the time (vs. 24% with cash patients)

  • Their revenue compounds every month like a SaaS company, not a seasonal lemonade stand


🧠 Dental Intelligence: Data That Stops You From Guessing

Now that you’re dreaming of $84K months, here’s the catch:
You can’t fix what you can’t measure.

Enter: Dental Intel—the Tony Stark dashboard for dental practices. No cape required.

What It Does:

  • Shows how much you’re writing off per PPO plan

  • Tracks collections vs. gross production

  • Gives you scorecards by carrier

  • Tracks hygiene reappointment rates

  • Helps you spot treatment acceptance leaks

  • Compares revenue per visit by patient type

  • Forecasts your revenue (like a crystal ball, but with Excel)

“We used to think we were writing off 20%. Dental Intel told us it was 41%. That was a $400K punch to the gut.” — Actual user who now uses that info to drop garbage PPOs.


💡 Why This Combo (BoomCloud™ + Dental Intel) Changes Everything

This isn’t about “offering some savings plan.”
This is about installing a cash-flow-generating, loyalty-building system in your practice.

Let’s Compare:

Traditional PPO FFS + BoomCloud™
Predictable Revenue ❌ Nope ✅ Yes—MRR model
Claim Denials 😫 Constantly ❌ Zero claims
Insurance Write-Offs 💸 25–45% ❌ None
Staff Time on Claims 🧯 20+ hrs/month ⏳ Saved
Loyalty ❓Transactional 💖 Loyal members
Sleep Quality 🫠 “Is that stress or gas?” 😴 Deep, drool-on-pillow sleep

🚀 How to Start (Like… Now)

Step 1:
Pull your PPO write-offs using Dental Intel’s scorecard feature. Know the number. See the damage. Feel the rage.

Step 2:
Book a demo with BoomCloud™ and launch your own Netflix-style revenue stream.

Step 3:
Market the membership plan to existing patients, new patients, and local businesses (the B2B play is 🔥)

Step 4:
Fire your worst PPO like the toxic ex it is.

Step 5:
Celebrate your new financial future with cookies. Or guitars. Or a freaking yacht.


Final Word: The Future Is Fee-for-Service

The best dental business strategy today isn’t about grinding harder.

It’s about:

  • Owning your revenue

  • Keeping your margins

  • Attracting the right patients

  • Building a business that works for you, not the other way around

BoomCloud™ builds the system.
Dental Intel shows you the data.
You bring the vision—and maybe the cookies.

Now go. Build your $84K/month dream.
We’ll be cheering you on from the dashboard.


⚡ Want to demo BoomCloud™? Click here and smash that pink button.
📊 Want Zach to run your PPO report? Schedule here.
💰 Want Jordon’s free book The Million Dollar Membership Plan? Grab it here.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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