Why Your Chiropractic Marketing Plan is Probably Broken
If your current chiropractic marketing plan is:
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“Post a spine meme on Instagram”
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“Send out a seasonal postcard”
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“Hope people show up”…
Then congrats—you’ve officially entered the danger zone of wasting time, burning cash, and praying to the new patient gods.
Here’s the cold, hard truth:
New patients are cool. But revenue per patient is cooler.
Membership programs are the cheat code to recurring revenue.
BoomCloud™ is the system that makes it all work like magic.
Story: How Dr. Lisa Turned a Leaky Funnel into a MRR Machine
Meet Dr. Lisa, a chiropractor in Salt Lake City. Her days were full, but her bank account didn’t reflect it. She had great patients, but no loyalty. Some came once, then vanished into the ether. Her chiropractic marketing plan was all new-patient-centric—and she was stuck in hustle mode.
She tried it all:
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Local newspaper ad (zero ROI)
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Facebook boosted posts (meh)
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Groupon deal (ouch)
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Google Ads (expensive as hell)
Then she stumbled on an idea that changed everything:
“What if instead of chasing new patients, I turn my existing patients into members?”
That was her epiphany bridge.
It’s Not a Patient Problem—It’s a Revenue Model Problem
Dr. Lisa launched her own in-house membership plan with BoomCloud™. She offered $79/month for 2 adjustments, a wellness consult, and exclusive perks. She promoted it in-office with a simple brochure and email campaign.
Result after 60 days:
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48 members × $79/month = $3,792 MRR
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MRR = Predictable, scalable income
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Annualized: $45,504 ARR
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Plus 3X average spend from members on services, products, and referrals
Instead of hoping for 30 new patients each month, she focused on deepening the value of each one. Boom.
Crafting a Chiropractic Marketing Plan That Actually Works
Here’s how to level up your chiropractic marketing plan from “random acts of advertising” to a strategic, money-printing machine.
The 3 Core Pillars of a Profitable Chiropractic Marketing Plan
1. Recurring Revenue Through Membership
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Use BoomCloud™ to launch your in-house membership plan
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Price it right (sweet spot = $69–$99/month)
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Add perceived value: priority booking, wellness add-ons, discounts
2. Marketing Materials That Convert
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Landing page focused on membership signups
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Automated email sequence for current and lapsed patients
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Short, punchy explainer video (you + benefits + call to action)
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Brochure + counter card in every exam room
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Scripts for your team to pitch it like it’s Amazon Prime for spines
3. Retention, Referrals, and Revenue Per Patient
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Use BoomCloud™ to monitor churn and follow up before cancellations
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Reward referrals with account credits
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Train staff to upsell wellness add-ons for members only
Data: Why Memberships are the Backbone of Smart Practice Growth
Let’s run the numbers, shall we?
Average Spend per Patient (non-member): $200/year
Average Spend per Patient (member): $600–$800/year
Retention Rate (non-member): ~25%
Retention Rate (member): 65–85%
ROI: With just 50 members at $79/month, your MRR is $3,950
= $47,400 in predictable annual revenue
And that’s not even counting upsells and referrals. Your overhead stays mostly fixed, but your profit per patient skyrockets. This is how you scale smart.
BoomCloud™ In Action: Case Study
Practice: SpineSync Wellness (Portland, OR)
Doctor: Dr. Marco, entrepreneur chiro with a taste for tech
The Problem:
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Unpredictable cash flow
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Patients ghosting after 1–2 visits
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High marketing costs chasing new leads
The BoomCloud™ Fix:
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Rolled out a tiered membership:
Basic Plan – $69/month
Premium Plan – $99/month -
Promoted via landing page, front desk scripts, and QR code posters
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Used BoomCloud™ dashboard to track signups, MRR, and churn
The Results (in 6 months):
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112 members
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$9,208 MRR
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$110,496 ARR
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70% of members purchased additional services
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23 new referrals came just from members
Marco’s chiropractic marketing plan didn’t just bring in more patients—it multiplied the value of every patient already walking through his doors.
Pro Tips to Elevate Your Chiropractic Marketing Plan
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Use urgency: “Join by Friday and get your first visit FREE”
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Retarget website visitors with Facebook Ads promoting your membership
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Use real testimonials from current members in your emails and brochures
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Track everything—BoomCloud™ shows MRR, ARR, churn, and LTV
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Create a “Membership Toolkit” for your team: PDFs, scripts, FAQs
FAQs
How does a membership model help my chiropractic marketing plan?
It adds a recurring revenue stream that makes every new patient worth more—plus, it improves retention and referrals.
What should my membership include?
Keep it simple: 1–2 monthly visits, priority booking, and bonus perks. Start with one tier, then expand based on feedback.
How long does it take to see results?
Most practices see signups within the first 2–4 weeks with proper marketing materials and in-office promotion.
Can BoomCloud™ help with marketing assets?
Absolutely. They provide templates, automation tools, and dashboards to make tracking easy and marketing effective.
How do I convince my team to pitch memberships?
Train them with scripts and role-play. Frame it as a health benefit for patients, not a sales pitch. Incentivize conversions.
What’s the biggest mistake clinics make with memberships?
Failing to promote them consistently. You need brochures, emails, conversations, and posters to make it stick.
Final Thought
You don’t need to chase patients. You need to build a plan that keeps them coming back—and paying you monthly.
Your chiropractic marketing plan should do more than “get the word out.” It should:
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Build loyalty
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Multiply revenue per patient
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Create predictable growth
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Run on autopilot
BoomCloud™ gives you the membership tools, automation, and data to make it happen.
So don’t just “do marketing.” Build an empire of members, raving fans, and recurring revenue.
Get Started Today
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Download the million-dollar membership plan ebook:
https://boomcloud.myclickfunnels.com/million-dollar-book -
Take The Six-Figure Patient Membership Plan Course:
https://www.boomcloudapp.com/six-figure-membership-course -
Schedule a Demo of BoomCloud™:
https://boomcloudapps.com/demo-schedule/ -
Create Your BoomCloud™ Account For FREE:
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
