Best Dental Marketing Ideas for September

June 04, 2025
Written by: Jordon Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

1. Back-to-School Dental Specials (For Kids AND Parents!)

Best Dental Marketing Ideas for September – September is all about kids going back to school—so why not run a promotion around it?

Promo Ideas:
Free Cleanings for Kids (with a paid adult cleaning).
Discounted Whitening (so parents can have fresh smiles at school pickup).
Referral Contest – The patient who refers the most new families in September wins a free Sonicare toothbrush.

Pro Tip: Promote these specials through social media ads, email blasts, and retargeting ads on Facebook.


2. Reactivate Dormant Patients with a “Use It or Lose It” Campaign

A shocking 48% of dental patients don’t realize their insurance benefits reset in January. Your job? Remind them.

Marketing Ideas:
Email & Text Campaign – “Don’t Let Your Benefits Expire—Book Your Checkup NOW!”
Facebook & Instagram Ads – Retarget past website visitors with an ad reminding them to use their benefits before they disappear.
Google Ads for ‘Dentist Near Me’ – Capture last-minute bookers searching for “dentist accepting new patients”.


3. Launch or Promote Your Membership Program (Bye-Bye PPOs!)

Tired of PPO write-offs eating into your revenue? September is the perfect time to promote a patient membership program through BoomCloud™.

Why Membership Programs Work:

Predictable Recurring Revenue (MRR) – Know exactly how much revenue is coming in every month.
Loyal Patients Who Stick Around – Members feel invested in your practice and spend 2X to 4X more than PPO patients.
Less Insurance DramaNo claims, no denials, no waiting periods—just direct payments from patients to your practice.

Membership Plan Example:

$30/month → 2 cleanings per year, exams, X-rays, 20% off all other treatments.


Case Study: How BoomCloud™ Transformed a Practice’s Revenue

Practice Name: Smiles Dental Group
Location: Phoenix, AZ

The Problem:

  • PPO write-offs were slashing revenue by 40%.
  • Too many one-and-done patients, leading to low retention rates.

The Solution:
They launched a BoomCloud™ membership program and promoted it with Facebook ads, email campaigns, and in-office signage.

The Results After 12 Months:

Metric Before BoomCloud™ After BoomCloud™
Active Members 100 1,100
MRR $3,000 $33,000
ARR $36,000 $396,000
Patient Spend $800/year $2,500/year

Boom. Membership patients spent 3X more than PPO patients while providing consistent, recurring revenue for the practice.


4. Run a Fall-Themed Social Media Contest

Engage your audience with a fun, shareable contest that promotes your services.

Contest Ideas:
Best Halloween Smile – Patients submit before-and-after photos of their teeth-whitening results.
Fall Referral Challenge – Every patient who refers a friend gets entered to win a $250 Visa gift card.
Selfie Challenge – Patients take a selfie with your staff after their appointment and tag your practice.

Pro Tip: Offer bonus entries to members of your BoomCloud™ membership program to incentivize sign-ups.


5. Use Google Ads to Capture “Emergency Dental” Searches

Fall sports = more dental injuries (hello, chipped teeth and knocked-out fillings).

Google Ad Strategy for Emergency Appointments:

Bid on Keywords Like:

  • “Emergency dentist near me.”
  • “Broken tooth repair today.”
    Target Ads by Location so you show up for nearby patients.
    Create a Simple Landing Page with a “Call Now” button.

Pro Tip: Add a Google Ads retargeting campaign so that anyone who clicks but doesn’t book sees your ads again.


Final Thoughts: Best Dental Marketing Ideas for September

September is not the month to sit back and wait. Patients are getting back into routines, insurance benefits are expiring soon, and people are ready to invest in their smiles.

Key Takeaways:
Run Back-to-School Specials – Target families booking dental checkups.
Remind Patients to Use Insurance Benefits – Email, text, and ad campaigns work best.
Launch a Membership Program – Use BoomCloud™ to create recurring revenue.
Leverage Social Media Contests – Engage your audience and get free word-of-mouth marketing.
Use Google Ads to Capture Emergency Cases – Fall sports = broken teeth. Be ready.

Ready to take your practice to the next level?
Schedule a Demo with BoomCloud™ and start building predictable, recurring revenue today!

Now, go out there and make September your most profitable month yet!

My Top Podcasts

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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