Alright dental warriors—
Let’s bust out of the insurance box and talk straight about one of the most misunderstood money-makers in dentistry: inhouse dental insurance plans (a.k.a. dental membership plans). If you’re sick of begging insurance for crumbs, chasing unpaid claims, or watching uninsured patients ghost after their first cleaning, this is the gospel you NEED.
This isn’t just another “add a plan to your menu” article. This is how to outgrow insurance, double (even quadruple) your revenue per patient, and transform one-time visitors into raving, loyal fans who fuel your growth—all with irreverent Jordon Comstock energy and conversion firepower from the best in the business.
Quick reality check:
Traditional insurance is a trap. The networks are shrinking, reimbursement is down, patients hate the paperwork, and you’re left eating the leftovers.
But what if you could turn EVERY uninsured patient into a loyal, high-value member—on your terms, with your rules, for recurring monthly revenue you can actually count on?
If that sounds like dentist Disneyland, keep reading—because it’s not fantasy, it’s happening RIGHT NOW in practices using BoomCloud™ and other inhouse dental insurance plan platforms.
STORY:
“How Dr. Allie Escaped Insurance Hell With an Inhouse Dental Insurance Plan”
Dr. Allie owned a 3-op suburban practice. She was tired of insurance write-offs and the “race to the bottom” for new patient deals. After a little late-night binge-reading and a few podcasts (yes, Jordon Comstock’s, obviously), she launched her own inhouse dental insurance plan.
Here’s how she did it:
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Marketed the plan as “Better than dental insurance—no waiting, no denials, no drama.”
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Trained her team to offer membership at every touchpoint (phone, online, in person, after treatment).
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Priced the plan for value: $30/month or $330/year, which included two cleanings, exams, emergency visits, and 20% off all other treatment.
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Leveraged BoomCloud™ to automate billing, renewal, and reminders—set it and forget it.
The Results?
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Active members in Year 1: 473
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Monthly Recurring Revenue (MRR): $14,190
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Annual Recurring Revenue (ARR): $170,280
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Membership patients’ average annual spend: $1,425 (vs. $540 for uninsured/non-members)
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Retention: 91%
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Team bonuses (yup, from the MRR): morale through the roof
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Fewer no-shows, more referrals, and a 5-star Google reputation
Dr. Allie’s “inhouse dental insurance plan” became her top growth driver—better than any marketing campaign, Groupon, or PPO contract.
“Why Inhouse Dental Insurance Plans Crush It—And How to Launch Yours”
Here’s the truth:
Insurance companies are middlemen. Inhouse dental insurance plans are a direct, recurring relationship with YOUR patients—no permission slip required.
Benefits for Patients:
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No pre-approvals, no waiting periods, no “gotchas.”
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Lower out-of-pocket costs for routine and emergency care.
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VIP experience and exclusive discounts.
Benefits for Your Practice:
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Predictable, monthly recurring revenue (MRR) you can build on.
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Patients spend 2X–4X more, and come in more often.
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You control pricing, perks, and patient experience.
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Cut out the red tape and boost case acceptance.
Best of all?
Platforms like BoomCloud™ make setup, billing, and compliance EASY. (You do NOT want to DIY your own spreadsheets… ask me how I know.)
“From Insurance Victim to Revenue Visionary: The Moment You Flip the Switch”
Imagine this:
A new patient calls, no insurance, a little embarrassed. Instead of quoting your rack rate and praying they say yes, your team confidently offers:
“No insurance? No problem! Most of our patients actually join our inhouse dental insurance plan and start saving right away. Can I tell you about it?”
Instant value. Immediate connection. And a patient that stays.
You’re no longer competing with the low-ball $49 special down the street. You’re building real relationships and recurring value.
CASE STUDY:
“The BoomCloud™ Effect: $10K MRR from Inhouse Dental Insurance Plans”
A group practice in Colorado rolled out BoomCloud™ for their inhouse dental insurance plan, with marketing at every patient touchpoint (website, signage, phone scripts, post-op follow-ups).
Here’s what happened in 12 months:
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Members signed up: 587
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Monthly Recurring Revenue: $11,740
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Annual Recurring Revenue: $140,880
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Membership patient spend: $1,680/year (up from $560 pre-membership)
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No-show rate: Cut by 53%
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Referrals: 3X higher (members LOVE sharing their “VIP” benefits)
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Practice value: Up 30% in a single year (MRR and ARR are key factors in valuation)
BoomCloud™ handled everything—signups, renewals, reminders, reporting—while the team focused on care and connection.
BULLET LIST:
How to Make Your Inhouse Dental Insurance Plan a Patient Magnet (and Profit Machine)
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Offer membership at every patient touchpoint (phone, website, in-office, social)
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Train your team to explain the perks and sign up patients confidently
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Automate everything with BoomCloud™ (billing, renewals, reminders)
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Gamify enrollments—celebrate new signups with your team
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⭐ Use member testimonials in your marketing (“I saved $580 my first year!”)
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Referral rewards for members—let your members market for you
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Track your MRR, ARR, and member retention—this is your real growth metric
THE BIG PICTURE:
Optimizing Revenue Per Patient is the Best Dental Marketing Ever
Here’s the punchline:
It’s not about how many patients you “get”—it’s about how much value (and care) you deliver per patient.
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Inhouse dental insurance plan members spend 2–4X more
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You build loyalty, recurring revenue, and word-of-mouth referrals
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Your practice becomes more valuable and resilient
FINAL TAKEAWAY
The future of dentistry isn’t with insurance. It’s with YOU—owning your patient relationships, setting your prices, and earning predictable, recurring income with inhouse dental insurance plans.
Launch yours. Grow your MRR and ARR. Celebrate every new member—and watch your practice go from stressed to unstoppable.
