Let’s get real and discuss the topic of ads for dentists—dentistry is a business. And like any business, if you’re not marketing, you’re leaving fat stacks of cash on the table.
Most dentists rely on the same old, boring marketing strategies: direct mail, random social media posts, and crossing their fingers that patients magically show up. Newsflash: that doesn’t work anymore.
Want to dominate your market, attract high-value patients, and grow predictable recurring revenue? You need to master digital advertising.
In this guide, we’re diving into:
✔️ Facebook, Instagram, TikTok, and Google Ads (what works, what doesn’t)
✔️ Dan Kennedy’s Laws of Advertising (because he’s a marketing genius)
✔️ Retargeting and funnels (because 90% of people don’t book on the first visit)
✔️ How to use ads to sell your membership plan (so you can ditch PPOs and build MRR)
The Problem With Most Dental Ads
Most dentists run boring, generic ads that say something like:
“Need a dentist? We’re accepting new patients!”
…Yawn.
Here’s the truth: People don’t care about your practice. They care about their problems.
What Makes a Dental Ad Work?
✅ A strong offer (Ex: “FREE Whitening for New Members!”)
✅ A clear call to action (Ex: “Book Online Now”)
✅ An emotional trigger (Ex: “Are you embarrassed by your smile?”)
✅ A no-brainer deal (Ex: “$1 to join our membership plan!”)
Let’s break it down by platform.
Facebook & Instagram Ads for Dentists
Why It Works:
- Insanely good targeting (age, income, zip code, dental needs)
- Cheap compared to Google Ads
- Great for branding and awareness
Winning Facebook/Instagram Ad Strategies:
1️⃣ Run Lead Ads – These let patients book appointments without leaving Facebook.
2️⃣ Offer a Special Deal – Example: “Join our membership plan for just $1 this month!”
3️⃣ Use Video Ads – A quick intro from the doctor works WAY better than a stock photo.
Pro Tip: Run retargeting ads to people who visited your website but didn’t book!
TikTok Ads for Dentists (Yes, It’s a Thing)
Why It Works:
- Cheap ad costs (less competition than Facebook)
- Massive engagement (TikTok users spend 52 minutes a day scrolling!)
- Great for cosmetic and younger patients
Winning TikTok Ad Strategies:
✔️ Make it fun – No one wants to see a boring ad. Show before/afters, office tours, or patient transformations.
✔️ Use trending sounds & captions – This increases engagement and reach.
✔️ Offer an incentive – Example: “Get a free teeth whitening when you join our membership plan!”
Pro Tip: Run TikTok retargeting ads to people who watched 50% of your video!
Google Ads (PPC) – For Patients Ready to Book Now
Why It Works:
- High-intent traffic (People searching “dentist near me” NEED a dentist now!)
- Pay-per-click model (You only pay when someone clicks your ad)
- Great for emergencies, implants, and high-ticket procedures
Winning Google Ad Strategies:
✔️ Use keyword match types correctly (Avoid “broad match” to prevent wasted spend)
✔️ Create a killer landing page (Don’t send people to your homepage—use a conversion-focused page!)
✔️ Set up call tracking (Know which ads are driving actual patient calls)
Pro Tip: Bid on “PPO dentist near me” and redirect them to your membership plan!
Dan Kennedy’s Laws of Advertising (That Most Dentists Ignore)
Marketing legend Dan Kennedy created rules for high-converting ads. Here’s how they apply to ads for dentists:
1️⃣ “If Your Ad is Boring, You Lose”
Make your ads stand out. Use humor, pain points, or shocking stats. Example:
❌ Boring: “We offer high-quality dental care in a family-friendly environment.”
✅ Better: “PPOs are robbing you blind! Join our membership plan and save 30%!”
2️⃣ “Lead with an Irresistible Offer”
Why should someone click your ad? Make the offer so good, they can’t say no.
Examples:
✔️ “$1 to join our dental membership plan!”
✔️ “FREE whitening for new patients!”
3️⃣ “Follow Up Like a Maniac”
Fact: 90% of people don’t book on the first visit. Retarget them with ads!
Retargeting Ad Ideas:
- “Forget to book? Spots are filling up FAST!”
- “Your smile deserves the best! Get 10% off if you book today.”
How to Use Ads to Sell Your Membership Plan
A dental membership plan is the best way to build Monthly Recurring Revenue (MRR) and escape PPOs.
Ad Strategy Example:
1️⃣ Facebook/Instagram Ad: “Tired of expensive dental insurance? Join our membership plan for just $1 this month!”
2️⃣ Landing Page: Explains benefits + has a “Join Now” button.
3️⃣ Retargeting Ads: Targets visitors who didn’t sign up.
Pro Tip: Run ads to parents—they LOVE membership plans for their kids!
Case Study: How Dr. Williams 3X’d His Revenue with Ads + Memberships
Dr. Williams was tired of low PPO reimbursements and needed a better way to scale.
His strategy:
✔️ Ran Facebook/Instagram ads promoting a “$1 membership trial”
✔️ Sent people to a custom landing page
✔️ Used retargeting ads for those who didn’t sign up
✔️ Scaled his Monthly Recurring Revenue (MRR) to $20,000+ per month!
Now he’s adding predictable revenue every month WITHOUT dealing with insurance headaches.
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Final Thoughts: Ads + Memberships = The Ultimate Growth Hack
✔️ Stop running generic ads—make them emotional and offer-driven.
✔️ Use Facebook, Instagram, TikTok, and Google strategically.
✔️ Follow Dan Kennedy’s laws of advertising.
✔️ Sell your membership plan to build Monthly Recurring Revenue (MRR).
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