Your Practice Isn’t Boring—So Why Is Your Marketing? Let’s Make Patients Laugh All the Way to Their Appointments
Funny way to recruit dental patients. If your current patient recruitment strategy is limited to:
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Awkward referral requests
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Stale “We’re Accepting New Patients” signs
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Cringy stock photos of smiling families
…then you’re not just invisible. You’re forgettable.
And that’s tragic—because your practice rocks! Your care is top-tier, your team is awesome, and you’ve probably got an intraoral scanner that costs more than your first car.
But none of that matters if no one knows about you.
So, here’s the deal:
✅ Funny gets attention.
✅ Humor builds trust.
✅ And pairing that with a BoomCloud™ membership plan?
Well, that turns laughs into loyalty and lifetime value.
Ready to recruit dental patients in a way that actually makes people smile before they hit the chair?
Buckle up. This ain’t your average blog post.
STORY: The Dentist Who Went Viral for Giving Away Free Tacos
Dr. Mendez was drowning in a sea of competition.
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5 dentists within a 2-mile radius
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All offering new patient specials
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All promising gentle care and Netflix glasses
He was tired of blending in.
So he tried something wild:
He launched the “Taco Tuesday Tooth Cleaning Challenge.”
His promo?
“Come in for your cleaning, and get a taco in your mouth instead of a scaler.”
Spoiler alert: it wasn’t real.
But it got attention.
The caption clarified:
“You won’t actually eat tacos during your cleaning. But you WILL get a free lunch afterward—and possibly the best membership plan in the city.”
Result?
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317 new patients in 60 days
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143 signed up for his BoomCloud™ membership
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Monthly Recurring Revenue: $11,800
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Social shares: over 6,000
Humor + clarity + a killer membership plan = patient magnet.
Humor Isn’t Unprofessional—It’s Unforgettable
Dentistry has a serious image problem.
We talk like textbooks. We market like accountants. And we wonder why people ghost us after one cleaning.
But guess what?
People remember what makes them feel something—and laughter = trust builder.
When you show that you’re real, relatable, and maybe a little ridiculous… people want to be your patient.
And when you back that humor up with a BoomCloud™ membership plan that makes dental care affordable and easy?
That’s a growth flywheel with no end in sight.
Funny Ways to Recruit Dental Patients That (Surprisingly) Work
Here are some ideas that’ll make people laugh AND schedule:
“Tooth or Dare” Instagram Giveaway
– Post a video of your team doing dares
– Winner gets a year of free whitening… or a BoomCloud™ membership discount
“Ugly Tooth Contest”
– Ask followers to post the worst stock photo smile they can find
– Give the winner a hygiene appointment + swag
Meme Mondays
– Post weekly dental memes (yes, people will share them)
– Include a call to action: “We’re funny—and we fix your teeth. Book now.”
Patient Comedy Night
– Host a small local stand-up show in your lobby or parking lot
– Add signage and handouts about your membership plan
“X-rays & Exes” February Promo
– “Show us an old photo of your ex’s smile. Get $50 off your first visit.”
– Watch the engagement flood in
PRO TIP: Every funny campaign should include one crystal-clear CTA:
“Join our membership plan—save money, skip insurance, and get VIP care.”
How BoomCloud™ Supercharges Patient Loyalty With Laughter
Here’s how you turn those laughs into lifetime value:
QR Codes on Social Posts
– Link directly to your BoomCloud™ signup page
Automated Follow-Ups
– BoomCloud™ lets you drip funny reminder emails after promos
Monthly Payment Plans
– Patients laugh their way in… and BoomCloud™ keeps them around with easy recurring billing
Track Everything
– Want to know which joke drove the most revenue? BoomCloud™ reports tell all
Customizable Emails
– Add your funny flair to every drip campaign—your voice, your brand
Case Study: The Dentist Who Gave Away Croissants & Gained $250K ARR
Dr. Jules in NYC ran a campaign called “Floss & French Pastries.”
The ad?
“We’ll clean your teeth, give you a pain au chocolat, and pitch you the best dental plan in the city.”
It was goofy. It was honest. It worked.
In 12 months:
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620 new members
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MRR: $20,900
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ARR: $250,800
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Treatment acceptance from members: 83%
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Team morale? Through the roof
Why Membership Patients Spend 2x–4x More Than PPO Zombies
According to data from BoomCloud™ users:
| Patient Type | Avg. Annual Spend | Retention Rate | Case Acceptance |
|---|---|---|---|
| PPO Patients | $850 | 58% | 49% |
| Membership Patients | $3,200+ | 91% | 80–87% |
The big takeaway?
When patients commit to a plan, they commit to their care.
And if they laugh along the way? They commit to YOU.
Make Patients Laugh, Love You, and Pay You—All With BoomCloud™
Here’s your 3-step system for turning funny into funds:
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Launch a hilarious, shareable, low-barrier patient campaign
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Offer a simple, affordable membership plan (BoomCloud™ does the work)
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Track the ROI, tweak the offer, and repeat
Ready to Get Started?
Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE
FAQs
Is humor really appropriate in dentistry?
Heck yes. You’re not making jokes during surgery—you’re using humor to build trust before treatment. That’s called marketing.
What’s the best platform for funny dental content?
Instagram and TikTok are killing it. Facebook is solid for local reach. Just be consistent.
Can I promote my membership plan during these funny promos?
You SHOULD. That’s the secret sauce. Laughter + clear savings = signups.
What if my team isn’t funny?
You don’t need to be comedians—just real. Authenticity wins.
Does BoomCloud™ support funny branding?
Absolutely. You can customize every message, plan name, and drip campaign to fit your vibe.
Conclusion: Humor Isn’t a Gimmick—It’s a Growth Strategy That Works
You want more patients?
Make them laugh.
Then give them a reason to stay.
That’s how you build trust, loyalty, and a patient base that doesn’t ghost you the second their insurance changes.
✅ Be funny.
✅ Be real.
✅ Offer value (BoomCloud™ membership).
✅ Watch your MRR skyrocket.
Now go post that meme, print that funny flyer, and start a dental revolution—one LOL at a time.
Quick Links Recap
Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE
