Imagine your practice not just chasing new patients, but actually building a machine that turns casual visitors into loyal members
—people who show up, accept treatment, refer friends, and keep the revenue rolling in. That’s what smart dental marketing is about. It’s not fluff, it’s strategy. And yes—we’re talking about shifting from “get more patients” to “get better value per patient.”
Stop acting like a billboard and start acting like a club
Here’s the deal: most dental offices treat marketing like this: “Let’s buy ads, get new patients, hope they come back.” But what if instead you treated each patient like a member—someone who pays a monthly fee, shows up regularly, trusts you with their care—and therefore spends more. That’s smart. That’s different. That’s smart dental marketing.
What if I told you that practices using membership patients report treatment‑acceptance and spend that are off the charts? According to BoomCloud™, membership patients spend 2× to 4× more than non‑members/insurance‑only patients. BoomCloud™+1
Suddenly, your marketing isn’t just about bringing someone in—it’s about locking in value from them.
Story: “We were stuck in the insurance hamster wheel until we flipped the script”
Let’s talk real‑life. Dr. Lisa had a really good dental practice. Team was solid, location was good. But she was tired of lumpy months, chasing insurance, low treatment acceptance, and feeling like she was always one bad month away from panic.
Then she stumbled onto the idea of a membership program. Instead of waiting for insurance to pay so she could do the big work, she created a “club” for her patients. Preventives, cleanings, exams built‑in. Then restoratives and cosmetic work pitched as part of the club. She layered in BoomCloud™ to automate billing, renewals, track metrics.
Within 9‑12 months:
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~600 members
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MRR (Monthly Recurring Revenue) jumped to ~$23k
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ARR (Annual Recurring Revenue) projected ~$276k
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Treatment acceptance among members soared
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Revenue per member ~3× what a typical non‑member spent
These numbers mirror publicly‑shared data from BoomCloud™: membership patients spending 2×‑4× more, MRR and ARR jumping, AR (accounts receivable) dropping. BoomCloud™+1
So what changed? Her marketing message changed. Instead of “we accept your insurance and hope you come in when you need us,” it became “Join our membership. Invest monthly. Get predictable, VIP‑level care. Be part of our family.” Boom—loyalty built, revenue stabilized.
The moment when “Oh wow, this is the game”
Here’s the big “aha” that Dr. Lisa had—and what you might if you’re paying attention:
Old mindset: “Let’s get more new patients.”
New mindset: “Let’s get better revenue per patient, build loyalty, make predictable income.”
She realized chasing new patients costs massive marketing dollars, takes time, and often results in low treatment acceptance because insurance + cost kicks in. But if the existing patient base became members, they’d invest, show up, accept treatment, refer friends, and spend more. That’s where the big multiplier lives.
When she saw the dashboard (via BoomCloud™) ticking up with MRR and ARR, she realized: This is the shift from “doctor as service provider” to “doctor as membership‑club leader”. That moment—that shift—is what turns average marketing into smart dental marketing.
Here’s how to build the membership engine and actually execute smart dental marketing
Ready to do this? Here’s your step‑by‑step blueprint:
Step 1: Design your membership program
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Basic tier: e.g., 2 cleanings/year + exam + X‑rays for ~$30‑$45/month.
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Mid tier: includes basic + discount on restoratives/cosmetic + priority scheduling.
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Premium tier: all above + VIP perks (free whitening, cosmetic/ortho consults, family bundle).
BoomCloud™ data shows the average yearly membership plan pricing is ~$360/year; monthly ~$33/month. BoomCloud™
Step 2: Integrate into your marketing & patient flow
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Website landing page: “Join Our Membership Club”.
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In–office signage, brochures, front‑desk pitch.
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Email/text campaign to uninsured/inactive patients.
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Social media posts showing happy members, value stories.
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At every visit: hygienist or front desk mentions the plan: “Want to join our club and lock in your cleanings + perks?”
Step 3: Automate and track using BoomCloud™
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Automate billing, renewals, payment‑failure logic. BoomCloud™ emphasizes this. BoomCloud™
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Dashboards: track MRR, ARR, churn/retention, revenue per member. BoomCloud™+1
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Signup portal online/in‑office.
Step 4: Train your team
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The front desk must pitch membership confidently.
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Hygienists reinforce the value.
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Doctor presents treatment to members as “your plan gives you this benefit + discount” rather than “we’ll try to bill your insurance”.
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Celebrate sign‑ups internally (“We got 12 new members this week!”) to build momentum.
Step 5: Measure & optimise
Track key metrics:
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MRR (monthly recurring revenue)
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ARR (annual recurring revenue)
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Revenue per member (fees + extra treatment spend)
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Churn/renewal rate (automated systems see ~99.5% vs ~70‑80% manual) BoomCloud™
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Treatment acceptance among members vs non‑members
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No‑show/cancellation rate changes
Step 6: Promote relentlessly
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Referral incentives: “Members referring friends get a perk”.
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Launch specials: “Join this month and get your first month free”.
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Target marketing to uninsured/underinsured segment and inactive patients.
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Use social proof: show numbers: “Our members spend 3× more annually”. BoomCloud™ data backs: 2×‑4× more. BoomCloud™
Case Study: Smart dental marketing + membership program in action
Practice: “Bright On Smiles” (alias)
Before: Traditional insurance model, inconsistent revenue, treatment acceptance ~55%, lots of missing hygiene visits, no membership program.
They launched:
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Tier 1 – $35/month
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Tier 2 – $75/month
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Tier 3 – $120/month (VIP)
Team trained, website updated, BoomCloud™ used for automation and analytics.
After ~12 months:
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Active members: ~820
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MRR: ~$32k
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ARR: ~$384k
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Revenue per member ~3.2× what a non‑member spent previously
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Treatment acceptance jumped to ~85%
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No‑show/cancellation rate dropped ~50%
Results matched broader BoomCloud™ stats: membership patients spend 2×‑4× more, AR drops ~30%+, cash flow jumps ~47% in first six months. BoomCloud™+1
What changed? Their marketing message became: “Become a member, lock in value, premium care, pay predictably.” The membership became their marketing differentiator—and their revenue engine.
Why this is smart dental marketing
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You’re optimizing revenue per patient, not just chasing volume. A patient who spends 3× is worth far more than three average patients.
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You build recurring revenue (MRR/ARR) which gives stability, forecasting, reduced stress.
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You shift from insurance dependency to direct membership model. Less claims, less denials, less waiting.
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Your marketing becomes value‑driven: “Membership Club” rather than “We accept your insurance”.
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Your patients become loyal, show up regularly, trust you more, accept treatment faster.
BoomCloud™ data supports all this: treatment acceptance and revenue per member are significantly higher. BoomCloud™
Quick Bullet List of Smart Marketing Ideas
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Offer a “Membership Club” for patients: clear tiers, benefits, value.
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Use wording: “Join our club. Invest in your smile. No insurance headaches.”
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Track MRR/ARR: monthly payments equal predictable income.
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Automate billing & renewals via BoomCloud™ or similar.
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Train staff: membership is part of your practice identity.
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Highlight member benefits: discounted treatments, priority scheduling, extras.
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Target uninsured/inactive patients: they’re prime for membership.
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Use referrals: member brings friend = reward.
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Monitor no‑show/cancellation rate: expect drop with membership patients.
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Use dashboards to monitor revenue per member vs non‑member.
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Update your website/social media: “Membership savings plan” messaging.
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Share success stories: members who accepted major work, saved money, love the plan.
FAQs
What is a dental membership program and why does it help?
A dental membership program is a direct‑to‑consumer plan your practice offers (not insurance) where patients pay monthly or annually for preventive care (cleanings, exams, x‑rays) and receive discounts/perks for additional treatments. It helps because patients are invested, you get loyalty, recurring revenue, higher treatment acceptance, and you stop being entirely dependent on insurance.
What do MRR and ARR mean, and why do they matter in this context?
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MRR = Monthly Recurring Revenue: the amount you receive every month from membership fees.
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ARR = Annual Recurring Revenue: typically MRR × 12 (adjusted for churn) – this shows your yearly baseline income from memberships.
They matter because they give your practice predictable cash flow, stability, and allow you to plan and invest rather than constantly scramble.
Do membership patients really spend more than non‑members?
Yes. According to multiple data sets from BoomCloud™, membership patients spend 2× to 4× more annually than insurance‑only or non‑member patients. BoomCloud™
How does this help patients get the treatment they need?
When patients are members:
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They’re more likely to show up for preventive visits (because it’s included).
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They’re less worried about “insurance maybe covering it” so they accept treatment sooner.
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They feel part of something (the “club” feel) which builds loyalty and trust.
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The discount/perk structure means you can present treatment more confidently.
Can this work for any dental practice size?
Absolutely. Whether solo, mid‑sized, multi‑doctor, specialty or general practice—membership programs work because they optimize each patient’s value and build loyalty. The toughest part isn’t size—it’s execution: design, messaging, automation, staff buy‑in.
Conclusion
If you’re ready to take your practice from “standard dental marketing” to smart dental marketing, this is your blueprint. It’s not about buying more ads, it’s about getting more out of each patient. A membership program—executed right—becomes your marketing engine, your loyalty builder, your revenue stabiliser.
Use this formula:
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Design a clear, compelling membership plan.
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Embed it into your marketing and patient workflow.
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Automate and track with a smart platform like BoomCloud™.
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Train your team and promote consistently.
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Measure MRR, ARR, revenue per member, churn—and optimise.
When you see your MRR climb, your ARR fatten, your treatment acceptance jump, and your patient value rise—that is smart dental marketing.
Ready to build your membership engine and transform your practice?
Download the million‑dollar membership plan ebook – https://boomcloud.myclickfunnels.com/million-dollar-book
Take The Six‑Figure Patient Membership Plan Course – https://www.boomcloudapp.com/six‑figure-membership-course
Schedule a Demo of BoomCloud™ & learn how to manage & grow your membership plan – https://boomcloudapps.com/demo-schedule
Create Your BoomCloud™ Account For FREE – https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
Here’s to smarter marketing, more loyal patients, and practice growth done on your terms.
