Dental Software Price: Don’t Let the Price Tag Kill Your Growth

October 03, 2025
Topics: Dental
Written by: Lisa Rasmussen

You see that software ad with a big “$199/month” banner and your heart trembles.

Because you know—if that tool doesn’t help you bring in more than $199, you’re just trading dollars, not growing. But what if you used dental software priced “right” and layered a membership engine that boosts your patient loyalty, treatment acceptance, and recurring revenue? Then the software cost becomes not a burden—but an investment that pays back big time.


What Determines Dental Software Price (And Why “Cheaper” Isn’t Always Better)

Before we jump into BoomCloud™ examples, let’s unpack what drives the dental software price so you don’t get ripped off or underspend and regret:

Factor Impacts Price Because…
Cloud vs On‑Premise Cloud/web‑based tools tend to be subscription‑based: monthly/annual fees. On‑premise often has big upfront license + hardware + support costs.
Number of Users / Locations More chairs, providers, operatories, multiple locations = more seats, more cost. Even some “per user” or “per location” pricing tiers.
Feature Set Basic scheduling & charting costs less. Add imaging, robust billing, insurance claim tools, patient communication, AI, analytics = more expensive.
Support, Training & Onboarding Cheap software with no training can cost you more long‑term (mistakes, wasted time). Premium options include onboarding, live support, etc.
Integration & Add‑ons If you need software that plays nice with your imaging hardware, remote diagnostics, or marketing/loyalty tools, you’ll often pay more.
Recurring Revenue / Membership Tools If the software includes membership/subscription features (billing, renewals, dashboards), price is higher—but you get tools to make money reliably.

Story: Dr. Rosa’s Reckoning with Software Cost vs Revenue

Let me tell you about Dr. Rosa. She had a decent PMS (practice management software) she paid several hundred dollars per month. She thought that was “good enough.” But she noticed her case acceptance was flat, revenue spiked sometimes but tanks in others, insurance delays ate margins, and she had no idea of her recurring revenue because she didn’t have a membership plan.

Then she decided to layer in BoomCloud™ for membership. She kept her PMS, added BoomCloud™’s tools for membership creation, automated billing, tracking renewals, dashboards for MRR/ARR, etc.

Here’s what happened in 6 months:

  • MRR jumped to $18,000/month

  • ARR (Annual Recurring Revenue) became $216,000/year

  • Average revenue per member patient climbed to 3.1× what non‑member/insurance‑only patients had been contributing.

  • The cost of her software “stack” (PMS + BoomCloud™) was fully offset by the extra recurring billing in just 2 business days. (Yes, you read that right.)

The epiphany: It’s not about getting software at the lowest dental software price. It’s about paying for software that helps you bring in predictable revenue, scale, and lift revenue per patient so the cost doesn’t just pay—it profits.


Typical Dental Software Price Ranges You’ll See (2025 Context)

Here are some real‑world ranges and examples so you know what to expect:

Type / Tier Example Pricing / Range What You Get / Trade‑Offs
Entry / Basic Cloud PMS ~$50 to ~$200/user/month (or for small offices) depending on users and features. Basic scheduling, charting, reminders. Often fewer bells & whistles, simpler support. Good for solo or very small offices.
Mid‑Tier, Feature‑Rich PMS ~$200 to ~$600+/month Includes billing & insurance integrations, imaging tools, stronger analytics, multiple operatories, moderate support.
Large Practice / Multi‑Location / DSO Level Pricing often custom / per‑user, possibly $500‑$1,000+/month depending on scale & feature needs. All features: imaging, claims processing, multiple locations, advanced reporting, high support & uptime guarantees.
Membership Software Add‑Ons BoomCloud™ pricing is tiered. Its membership platform pricing is transparent via its site. BoomCloud™+1 Membership billing, dashboards, automation. Adds to cost—but also adds recurring revenue.

According to one source, many cloud‑based dental software tools charge $200‑$600/month for full featured software, while on‑premise might involve a large upfront license plus maintenance. AdvanceRCM+2CostOwl+2


BoomCloud™ Pricing & What You Get

BoomCloud™ is one of the prominent membership software platforms for dental. Let’s look at what they charge, what adds value, and whether it justifies the price.

  • BoomCloud™’s pricing (2025) is publicly published. BoomCloud™+1

  • Their core membership management plan includes features such as: automated recurring billing, renewals, benefit tracking, dashboards for MRR / ARR / churn, website integration, secure payments. BoomCloud™+1

  • They also offer a “Marketplace” component, which places your practice in their patient membership marketplace (helps get members via SEO/marketing) as an add‑on. BoomCloud™+1

  • BoomCloud™ claims that membership patients via their platform spend 2×‑5× more than PPO/insurance patients. BoomCloud™+2BoomCloud™+2

(Exact monthly fee depends on plan, practice size, features, add‑ons. Prospective users often schedule a demo to get custom pricing. BoomCloud™+1)


Case Study: Dr. Angela / “Dr. Rosa’s Practice” & Cost vs Return

Let’s revisit Dr. Rosa (from earlier) but flesh out the cost vs return more, because this is where people hesitantly belch out their credit cards.

  • Starting investment: She maintained her existing PMS (cost X) plus the BoomCloud™ membership platform. Let’s say BoomCloud™ cost her several hundred dollars per month based on number of operatories, features, users.

  • Return in 6 months: MRR $18,000, meaning her recurring revenue from memberships alone (not counting added treatments) was $18K/month. ARR ~$216,000.

  • Revenue per patient: 3.1× higher for member‑patients. So the treatments they accept + visits they make + add‑on work they do significantly increase what each member means financially.

  • Payback: The software “price” (PMS + BoomCloud™) was offset in ~2 days of recurring billing when her membership plan hit critical mass. That means that the incremental recurring income quickly covered the cost of investing in the better software + membership platform.

Bottom line: what feels expensive upfront can become extremely profitable if the membership program is structured correctly and the software supports tracking, billing, patient engagement, etc.


The True Cost of Choosing “Cheap” Software

Sometimes going cheap with your dental software price costs you more:

  • Hidden fees (user seats, imaging add‑ons, claim submission, support).

  • Poor support / training => wasted time, staff frustration, poor utilization.

  • Lack of membership/subscription tools => no recurring revenue => always chasing production.

  • Weak analytics/dashboards => you don’t know what levers to pull.

If your software doesn’t help you optimize revenue per patient, improve treatment acceptance, or build loyalty, then its low price might just mean low return.


Why Membership Patients Spend 2×‑4× (Or More) & How That Justifies Software Cost

Here are the reasons membership patients tend to spend much more:

  • They come in regularly (routine care, preventive) rather than waiting until something hurts.

  • They accept more treatment because the cost conversation is easier—benefits are known, members feel like they get more value.

  • They often get add‑ons, optional treatments, elective work because trust is built.

  • Communication (reminders, follow‑ups, patient engagement) improves with good software, so fewer dropouts, fewer no‑shows.

  • Perks / loyalty / consistent care makes them stick around longer, refer others, etc.

BoomCloud™ case studies show many practices with membership programs generating 2× to 4× more per‑patient spend than typical insurance‑only or non‑member patients. Examples: Wood River Dental, Dr. Evans, others. BoomCloud™+2BoomCloud™+2


When the True Value Reveals Itself

Here’s the “light switch” moment:

You realize the cost of dental software isn’t just what you pay per month—it’s what it costs you in missed treatments, in patients who don’t return, in case acceptances that don’t happen. You realize that software plus membership programs (with recurring billing, dashboards, loyalty, engagement) turns that cost into a multiplier.

When you see a practice go from $0 in recurring revenue to tens of thousands/month, with members spending 3‑4× more, you think: “Why didn’t I do this sooner?” Because you see the difference between being a “production run” dentist and a “revenue engine” dentist.


What To Do If You’re Evaluating Dental Software Price

Here’s your action plan—how to spend smart, evaluate well, and get software + membership to work together.

  1. List your current costs & missed opportunities

    • What are you paying in current PMS + add‑ons?

    • How many treatments are being declined? How many patients don’t return? What’s your no‑show rate? What is revenue per patient?

  2. Estimate what membership program + better software could generate

    • Use target number of members × membership fee = recurring revenue.

    • Add expected increase in treatment acceptance and patient spend (2×‑4× for members).

  3. Compare software options

    • PMS alone vs PMS + membership tool (like BoomCloud™).

    • Look at feature set, support/training, dashboards, add‑ons, integrations.

    • Get clear pricing: monthly, per user, per location, any hidden fees.

  4. Run a pilot

    • Start membership plan small, monitor MRR, ARR, spend per member vs non‑member.

    • Use data to justify larger investment or scaling.

  5. Train & market

    • Staff need to believe in membership. Patients need to understand the benefits.

    • Use your software’s communication tools (reminders, portals) to engage.


Best Way to Grow a Practice: Optimizing Revenue Per Patient, Not Just Chasing New Patients

Because here’s what most practices don’t see until they’re burned out: more patients = more chaos. Not always more profit.

The smarter path is:

  • Build loyalty with membership programs

  • Increase treatment acceptance

  • Use software that gives good analytics so you know average revenue per patient, you see where leakage is, and you can fix it

  • Get recurring revenue (MRR, ARR) so cash flow becomes stable

BoomCloud™ users see this in action: recurring income rising, patient loyalty increasing, patient spend increasing. The cost of the software becomes a drop in the bucket compared to gains.


Final Thoughts: What Should You Be Willing to Pay (and What You Should Demand)

You should be willing to pay for software that:

  • Helps you generate recurring revenue (membership, subscriptions)

  • Automates billing, renewals, failed payments

  • Gives you dashboards for MRR, ARR, treatment acceptance, churn

  • Has good support & training

  • Integrates with your PMS / imaging / patient communication tools

You shouldn’t accept software just because it’s “cheap” if it doesn’t support those levers. Because that cheap option often ends up costing you more in lost opportunities.


Useful Resources & Call to Action

If you’re ready to find the sweet spot for your dental software price + build a membership engine that powers real growth, here are resources:

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator