How to Sell Your Chiropractic Office to Someone (for Maximum $$$)

October 02, 2025
Topics: Chiropractor
Written by: Keilani

Your Practice Isn’t Worth What You Think

Thinking about how to sell your chiropractic office to someone? Most docs believe their practice value comes from:

The size of their patient list
The number of new patients per month
The shiny equipment in the adjusting rooms

But here’s the harsh truth: buyers don’t pay for “busy.” They pay for predictable revenue.

If your office is built on insurance claims and one-off patient visits, you’re leaving serious money on the table when it comes time to sell. The real way to crank up your practice valuation? Membership programs.

Because membership patients spend more, stay longer, and create Monthly Recurring Revenue (MRR) that buyers drool over.


Dr. Wallace’s $1M Practice Sale

Dr. Wallace had been practicing for 22 years. He wanted to retire and cash out. His practice was busy, but 80% of revenue came from insurance reimbursements.

Potential buyers? Not impressed. Why? Revenue was inconsistent, dependent on insurance headaches, and patient churn was high.

Then, two years before selling, Dr. Wallace launched a membership program using BoomCloud™.

  • Membership gave patients affordable monthly care with no insurance required.

  • His team pitched membership to every new patient.

  • BoomCloud™ dashboards showed predictable MRR and ARR growth.

When it came time to sell, he wasn’t just selling “a practice”—he was selling a subscription business.

The buyer’s offer? 3X higher than initial valuations.

Here’s what the numbers looked like:

  • 500 membership patients

  • $50K Monthly Recurring Revenue (MRR)

  • $600K Annual Recurring Revenue (ARR)

  • Members spent 3–4X more than non-members

Dr. Wallace didn’t just sell his practice. He sold a predictable cash machine.


The Real Asset Buyers Want

At first, Dr. Wallace thought his practice value was based on equipment, branding, and goodwill.

But the epiphany? Buyers don’t care about how fancy your office looks. They care about systems that guarantee future cash flow.

Insurance = unpredictable.
New patients = expensive to acquire.
Membership = predictable, profitable, and scalable.

The moment Dr. Wallace shifted his focus, his practice’s value skyrocketed.


Data That Proves Membership Boosts Practice Value

Here’s why membership programs are the key to how to sell your chiropractic office to someone for top dollar:

  • Patient value: Membership patients spend 2–4X more annually than non-members (BoomCloud™ data).

  • Recurring revenue: 300 members at $100/month = $30,000 MRR = $360,000 ARR.

  • Retention boost: Membership patients stay 2–3X longer than non-members.

  • Buyer demand: Subscription businesses sell for higher multiples than transactional businesses (Harvard Business Review).

  • Insurance headache: 60% of buyers discount practice value when revenue relies heavily on insurance (industry M&A data).

Translation: membership isn’t just good for growth—it’s the ultimate exit strategy.


Why BoomCloud™ Is Your Secret Weapon ‍♂️

You want to sell your practice someday? Then you need BoomCloud™ today.

With BoomCloud™, you can:

  • ️ Create & manage scalable membership plans

  • Automate recurring billing (predictable cash flow)

  • Track MRR & ARR growth (impressive for buyers)

  • ⭐ Build loyalty programs that reduce churn

  • Position your practice as a subscription-based business buyers love

BoomCloud™ turns your practice from “just another chiropractic office” into a recurring revenue powerhouse.


Cool Strategies to Increase Practice Value Before You Sell ⚡

Here are some power moves you can make right now:

  • Launch Membership Ads — highlight “Affordable Monthly Care. No Insurance Hassle.”

  • Build Referral Programs — get members to bring in friends/family.

  • Offer Tiered Memberships — bronze, silver, gold options to maximize revenue per patient.

  • Automate Billing — no more chasing payments = higher valuation.

  • Patient Story Videos — show loyalty and retention in action.

  • Track MRR/ARR with BoomCloud™ — highlight predictable revenue to buyers.

Because when you can show buyers patients paying every month, on time, without insurance delays, your practice becomes irresistible.


Case Study: From Average Sale → Premium Valuation

Let’s revisit Dr. Wallace’s sale.

Before Membership:

  • 80% insurance-dependent

  • $1.2M annual revenue

  • Valuation: ~1.5X earnings

After Membership (2 years later):

  • 500 membership patients

  • $600K ARR in recurring membership revenue

  • Overall revenue: $1.8M

  • Valuation: 4.5X earnings

Result? His sale price went from ~$1.8M to ~$5.4M.


The Buyer Doesn’t Care About Visits—They Care About Revenue

Here’s the truth about how to sell your chiropractic office to someone:

Buyers don’t buy visits.
Buyers buy predictability.
Membership = predictability.

Math check:

  • Non-member = $600/year

  • Membership patient = $1,800–$2,400/year (3–4X more)

  • With 400 patients, that’s $240K vs $960K annually

Which practice will sell for a premium multiple? Easy answer.


Your Next Step: Build an Exit Plan That Pays

If you want to maximize your practice sale, don’t wait until you’re 65 and tired. Start building your recurring revenue engine today.

With BoomCloud™, you can:
✅ Launch a membership program
✅ Track MRR & ARR growth
✅ Increase revenue per patient
✅ Position your practice as a subscription-based business buyers love


Final Mic Drop

The old way of selling your practice—hoping someone values your patient list or equipment—is outdated.

The new way? Build predictable recurring revenue with memberships. Buyers pay premiums for practices that guarantee future cash flow.

With BoomCloud™, your practice doesn’t just sell—it sells for a fortune.


Resources & Next Steps

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

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Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

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 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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