Still Relying on Adjustments Alone? That’s Cute.
Chiropractic marketing is broken.
Most clinics are obsessed with:
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Facebook ads to grab cheap leads
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♂️ Constantly chasing new patients
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Discounting first visits (aka bleeding money)
But here’s the kicker: the smartest clinics aren’t marketing to strangers. They’re turning their existing patients into loyal, revenue-generating superfans with one simple move…
Memberships.
We’re talkin’ predictable, scalable, and insanely profitable recurring revenue.
So if you’re Googling “chiropractic practice marketing ideas” and missing this? You’re missing everything.
How One Chiropractor Ditched the Insurance Hustle and 4X’d His Income
Meet Dr. Claire — 10 years into practice, drowning in:
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Insurance paperwork
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Unpredictable collections
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Patient no-shows
She tried everything: seminars, Facebook funnels, Groupon deals. Nothing created loyalty.
Then she found BoomCloud™.
She launched a membership program:
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$79/month for 2 visits
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15% off supplements
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Kids under 12? Included.
What happened next?
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83 patients joined in 90 days
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$6,557 in Monthly Recurring Revenue (MRR)
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$78,684 in predictable Annual Recurring Revenue (ARR)
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⏳ Admin time cut in HALF
Patients started saying things like:
“I love knowing I can just come in. I feel like I belong here.”
It wasn’t just business. It was a movement.
Revenue Per Patient > New Patient Obsession
Here’s the cold truth:
The best way to grow a chiropractic practice is NOT more patients. It’s more revenue per patient.
Let’s hit you with the stats:
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Membership patients spend 2X–4X more than pay-per-visit patients
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They come in more often, and stick around way longer
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They’re easier to rebook, require fewer reminders, and refer more people
So yeah… you can keep spending $100 per lead to hope they book… or you can turn existing patients into walking annuities.
The Real Chiropractic Practice Marketing Strategy (You Can Start Today)
Here’s your exact playbook — no fluff:
1. Create a No-Brainer Membership Plan
Use BoomCloud™ to build:
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✅ $XX/month for 1–2 visits
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✅ Add-on perks: family members, massage discounts, supplement bundles
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✅ Easy auto-pay = No awkward billing convos
BoomCloud™ automates it all. It’s like Shopify… but for chiropractors.
Create Your BoomCloud™ Account For FREE
✉️ 2. Use Email + Postcards to Promote It
Your goal? Turn every patient into a member.
Email sequence idea:
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Email 1: “What Netflix and Your Chiro Care Have in Common…”
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Email 2: “Why Our Members Feel Better and Pay Less”
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Email 3: “Founding Member Discount Ends Friday!” (scarcity = )
Bonus:
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Send postcards to lapsed patients and locals with this headline:
“No Insurance? No Problem. Join the Chiro Club Today.”
3. Turn Every Visit into a Membership Sale
Script your front desk with this:
“Did you know most of our patients are on our Wellness Membership? It actually saves them money every month. Want me to show you real quick?”
Boom. Casual. Conversational. Converts like crazy.
4. Track That Sweet, Sweet MRR & ARR
BoomCloud™ gives you real-time data on:
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Total active members
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Monthly Recurring Revenue (MRR)
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Annual Recurring Revenue (ARR)
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Revenue per patient
This is where you stop guessing… and start scaling.
️ Chiropractic Practice Marketing Ideas That Pair Perfectly with Memberships
Here’s a quick hit list of marketing tactics that actually work — especially when paired with your membership plan:
Educational Video Series
“Top 5 Stretches for Desk Workers”
Include a CTA: “Book your next visit — or become a member and save every month.”
Testimonial Campaigns
Feature real members talking about how much better they feel (and how much $$ they save).
Wellness Workshops + Member Referrals
Offer VIP invites to members. Have them bring a friend. Bonus: give a free visit if their friend signs up.
️ In-Office Visuals
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Posters that say:
“Our members save $X/month and come in more often. Want in?”
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QR codes to enroll right from the waiting room.
TL;DR – Read This if You Skimmed Like a TikTok Teen
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✅ Best chiropractic practice marketing idea? Launching a membership.
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MRR + ARR = scalable, predictable revenue
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Membership patients spend 2–4X more
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Focus on revenue per patient, not chasing new ones
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Use BoomCloud™ to build, launch, and grow your plan
Ready to Stack MRR Like a Pro?
Here’s everything you need to start growing like a savage
Download the Million-Dollar Membership Plan Ebook
https://boomcloud.myclickfunnels.com/million-dollar-book
Take the Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™
https://boomcloudapps.com/demo-schedule/
Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
