The Ugly Truth About Chiro Marketing
Let’s be honest… most chiropractors suck at marketing.
Yeah, I said it.
Not because you’re bad at adjusting spines (you’re a wizard at that), but because you’re stuck playing the wrong game:
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Running $19 Facebook specials
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Attracting coupon clippers who ghost after 1 visit
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Chasing “leads” instead of building real revenue
And here’s the kicker: you’re working harder, not smarter.
The real secret to chiro marketing? It’s not about stuffing your calendar with cheap appointments. It’s about building predictable, scalable revenue with loyal patients who stay, pay, and refer.
Dr. Alex’s Rollercoaster Ride
Dr. Alex thought he was crushing it with his marketing game.
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$29 New Patient Facebook Ads = ✅
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Lots of phone calls = ✅
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Busy office = ✅
But his MRR (Monthly Recurring Revenue)? Nonexistent. His ARR (Annual Recurring Revenue)? Flatlined.
Worse — his stress levels? Off the charts.
Then Alex had an epiphany :
Instead of chasing the next lead, why not create recurring patients?
That’s when he launched a membership program with BoomCloud™:
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$89/month for wellness adjustments
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$179/month family plan
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Discounts on products + priority booking
The result?
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120 members in 9 months
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$10,680 new MRR
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$128,160 new ARR
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Members spent 3.7x more annually than non-members
Dr. Alex stopped playing the “lead generation lottery” and started printing predictable income.
What Real Chiro Marketing Should Look Like
Forget the old-school approach. Forget chasing the cheapest leads.
Modern chiro marketing = attracting, educating, and converting patients into loyal members.
Here’s what that looks like
Smart Chiro Marketing Ideas
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Market Memberships, Not Discounts – Run ads promoting your wellness program instead of cheap exams.
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Show Transformation Stories – Patient testimonials > “lowest price” ads.
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Educate with Content – Blogs, videos, and workshops build authority.
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️ Target Lifestyle Clients – Athletes, parents, professionals want consistency.
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Measure MRR & ARR – The new KPIs that matter more than “new patient leads.”
Why Loyalty Beats Leads
Here’s the shift most chiropractors need:
Old Way of Chiro Marketing
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Push coupons & discounts
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Attract deal-hunters
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Constant hustle & burnout
New Way of Chiro Marketing
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Build & promote memberships
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Attract loyal, committed patients
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Create predictable recurring revenue
The epiphany?
The best patients aren’t the ones who come once… they’re the ones who commit monthly and transform their liveswith your care.
Case Study: Dr. Kim’s BoomCloud™ Breakthrough
Dr. Kim’s practice was plateaued. She had steady foot traffic, but her bank account felt like a rollercoaster .
Then she launched a membership program through BoomCloud™:
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$99/month single
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$199/month family
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Free wellness perks
She shifted her ads to focus on the membership lifestyle instead of “cheap adjustments.”
Within 12 months, here’s what happened:
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150+ members signed up
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MRR grew to $14,850
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ARR crossed $178,000
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Membership patients spent 4.2x more per year than non-members
Dr. Kim realized: chiro marketing isn’t about leads… it’s about loyalty.
Why Membership Patients Are Marketing Gold
Membership patients = your best marketing investment.
Here’s why
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Spend More – 2–4x more per year than one-off patients
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Visit More – They actually use their care regularly
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Shift in Mindset – They see chiropractic as a lifestyle, not a band-aid
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Boost MRR & ARR – Hello, predictable revenue
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Refer Like Crazy – Happy members bring in their friends
In other words, the ROI on membership patients crushes anything else in chiro marketing.
Chiro Marketing Hacks That Actually Work
Here’s how to put this into action
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Facebook Ads for Memberships → “Wellness Plans for $79/month” > “$19 Adjustment”
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Google Ads Targeting Wellness Keywords → Attract people searching for long-term solutions
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Video Testimonials → Share how your members feel better, longer
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Email Nurture Campaigns → Educate non-members about membership benefits
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Referral Bonuses → Reward members who bring new members
The Data Doesn’t Lie
According to Chiropractic Economics, the average chiropractic patient spends $750–$1,000 per year.
But membership patients? They average $2,500–$3,000 per year.
That’s 3–4x more revenue, without the cost of constant new patient acquisition.
Membership patients are also 3x more likely to refer because they feel invested.
So if you want to crush chiro marketing, stop thinking “leads” and start thinking lifetime value (LTV).
Chiro Marketing is About Revenue Per Patient
If you remember nothing else, remember this
The best chiro marketing strategy isn’t about generating leads… it’s about generating predictable revenue per patient.
Membership programs transform:
✅ Coupon-chasers → Loyal clients
✅ Unpredictable income → Scalable revenue
✅ Hustle & burnout → Freedom & growth
BoomCloud™ makes it insanely simple to build, market, and scale your membership program. And once you do?
You’ll never look at chiro marketing the same way again.
Ready to Dominate Chiro Marketing?
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Download the million-dollar membership plan ebook – Click Here
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Take The Six-Figure Patient Membership Plan Course – Click Here
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Schedule a Demo of BoomCloud™ – Click Here
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Create Your BoomCloud™ Account For FREE – Click Here
