Why Most Chiropractors Chase the Wrong Clients
Let’s be real. Most chiropractors are chasing the wrong crowd. You know the ones:
The “$19 New Patient Exam” crowd
The Groupon junkies
The “my back hurts today but I’ll never commit” people
Yeah, they might fill a few appointment slots, but here’s the problem:
⚠️ They’re transactional, not loyal.
⚠️ They leave after one or two visits.
⚠️ They don’t actually grow your practice revenue.
If you’re stuck chasing these “meh” patients, you’re working harder, not smarter.
The best clients for chiropractors aren’t the ones who show up for a deal — they’re the ones who commit long-term, spend 2–4x more, and see you as their health partner, not a one-time fix.
Dr. Sarah’s Shift from Transactional to Loyal Patients
Dr. Sarah was stuck in the “churn-and-burn” game. She ran Facebook ads with $29 specials, and her office was packed — but her bank account wasn’t.
She realized her MRR (Monthly Recurring Revenue) was basically zero, her ARR (Annual Recurring Revenue)flatlined, and her stress through the roof.
Then she flipped her model with BoomCloud™. Instead of chasing “best deal hunters,” she built a membership program:
$79/month for regular adjustments
Family add-on options
Discounts on wellness products
She marketed the membership as a wellness lifestyle plan, not just an “adjustment.”
Results?
-
160 new members in 8 months
-
$12,640 in new MRR
-
Members spent 3.5x more per year than non-members
-
She finally had predictable, scalable revenue
Dr. Sarah stopped attracting bargain-hunters and started serving the best clients for chiropractors — loyal, long-term wellness patients.
Who Are the Best Clients for Chiropractors?
Here’s the secret: the best clients for chiropractors aren’t the ones looking for a cheap adjustment. They’re the ones looking for transformation.
The Best Clients Are…
-
People who see chiropractic as wellness, not a quick fix
-
Families who want ongoing care for kids & parents
-
Professionals who value long-term performance & health
-
️ Athletes committed to peak physical function
-
Patients who prefer subscriptions/memberships for convenience
These are the clients who’ll commit to 12 months, not 12 minutes.
And the best way to attract them? Market a membership program instead of one-off adjustments.
Why Loyalty > Leads
Here’s the mindset shift most chiropractors miss
Old Way:
-
Market with coupons & discounts
-
Attract cheap, non-committed patients
-
Hustle endlessly to replace churn
New Way:
-
Market with memberships
-
Attract committed, loyal clients
-
Scale with predictable MRR & ARR
The epiphany: the best clients for chiropractors aren’t found through one-off deals — they’re built through recurring value and trust.
Case Study: Dr. Mike’s BoomCloud™ Loyalty Revolution
Dr. Mike in Denver was frustrated. He had a steady flow of patients but no predictable revenue. His ads brought clicks, but his profit margins sucked.
Then he launched a membership plan with BoomCloud™:
-
$69/month single plan
-
$149/month family plan
-
Wellness perks included
He shifted his ad spend to promote the membership program instead of “cheap visits.”
The results were insane:
-
MRR grew to $15,500 in less than a year
-
ARR hit $186,000 just from memberships
-
Membership patients spent 4.1x more than non-members
Dr. Mike realized the “best clients” weren’t just patients… they were members.
The Best Clients for Chiropractors = Membership Clients
Let’s get tactical. Here’s why membership clients are the best clients for chiropractors
-
Higher Spending – 2–4x more per year than non-members
-
️ More Visits – They actually use the care they’re paying for
-
Mindset Shift – They see you as a health partner, not a one-time fixer
-
Predictable Revenue – They grow your MRR & ARR every month
-
Word of Mouth – Loyal clients bring in loyal referrals
Marketing to Attract the Best Clients
Want to attract high-value patients? Try these killer chiropractic marketing ideas:
-
Run Facebook & Google Ads for Memberships (not discounts)
-
Feature Patient Testimonials – Real members = real trust
-
Promote Lifestyle Benefits – “Better sleep, energy, mobility” sells more than “cheap adjustment”
-
Educate via Content – Blog posts, workshops, videos build authority
-
Track MRR & ARR – Stop obsessing over “leads,” focus on predictable revenue
-
Offer Referral Perks – Members recruit their friends & family
Why Membership Patients Spend 2–4x More
Here’s the data breakdown:
-
Non-member average annual spend: $600–$800
-
Member average annual spend: $2,000+
That’s 3x more revenue per patient. Why?
-
They come in more often
-
They commit long-term ️
-
They buy more wellness products
When you market to membership-minded patients, you stop chasing the wrong crowd and start building wealth and freedom.
The Best Clients for Chiropractors Are Loyal Clients
Here’s the hard truth:
The best clients for chiropractors aren’t coupon-chasers. They’re loyal, long-term patients who commit to wellness — and they spend 2–4x more every year.
Membership programs turn average patients into your best clients.
BoomCloud™ helps you build recurring, scalable revenue.
The path to growth isn’t more leads — it’s more revenue per patient.
That’s how you stop hustling for scraps and start building a thriving, predictable practice.
Ready to Attract Your Best Clients?
-
Download the million-dollar membership plan ebook – Click Here
-
Take The Six-Figure Patient Membership Plan Course – Click Here
-
Schedule a Demo of BoomCloud™ – Click Here
-
Create Your BoomCloud™ Account For FREE – Click Here
