Why Most Chiropractor Marketing is Garbage
Let’s be brutally honest. Most “marketing” for chiropractors looks like this:
“$29 Adjustment Special!”
“FREE Consultation – Today Only!”
“New Patient Exam $19!”
Yeah, you might get some clicks. You might even get a couple of coupon-chasing patients in the door. But here’s the problem:
⚠️ They’re not loyal.
⚠️ They don’t spend much.
⚠️ They ghost after the deal.
That’s not marketing — that’s fishing with bait that only attracts bottom-feeders.
The best chiropractor marketing doesn’t chase low-value leads. It creates loyalty, recurring revenue, and patients who see you as their long-term wellness partner.
Dr. Emily’s Marketing Glow-Up
Meet Dr. Emily, a chiropractor in Austin. For years, she was stuck in discount-ad purgatory. She poured $3,000/month into Google and Facebook ads, and the cycle was always the same:
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Get 40–50 “new patients”
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See them once or twice
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Watch them disappear
Her ARR (Annual Recurring Revenue) was stuck. Her MRR (Monthly Recurring Revenue)? Non-existent.
Then she discovered BoomCloud™. Instead of pushing $29 deals, she created a membership program:
$79/month for adjustments + discounts on wellness products
Family plan add-ons
Exclusive member perks
She ran ads promoting the membership — not the one-time discount.
Results?
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145 new members in six months
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$11,455 in new MRR
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Membership patients spent 3.8x more annually than regular patients
That’s what happens when you shift from “best chiropractor ad copy” to best chiropractor marketing strategy.
What Really Works in Chiropractic Marketing
The best chiropractor marketing isn’t about blasting your town with cheap deals. It’s about offering clarity, commitment, and convenience. Here’s how
1. Sell Wellness, Not Visits
People don’t want a “back crack.” They want pain relief, energy, sleep, and vitality. Market the transformation, not the transaction.
2. Use Memberships to Build Loyalty
Memberships make care predictable for patients and revenue predictable for you.
3. Market to Lifetime Value (LTV), Not Just Leads
A patient on a membership is worth 2–4x more over their lifetime than a coupon-chaser.
Why Most Chiropractor Ads Fail
Here’s the mindset shift:
Old Way:
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Sell cheap visits
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Get uncommitted patients
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Revenue is a rollercoaster
New Way:
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Sell memberships
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Build loyalty & trust
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Grow predictable MRR & ARR
The epiphany is simple: the best chiropractor marketing isn’t about generating more leads — it’s about increasing revenue per patient.
Case Study: Dr. Ryan’s Membership-Driven Marketing
Dr. Ryan in Salt Lake City was burning out. He had tons of patients, but revenue per patient was flat.
He pivoted to a membership-driven marketing approach with BoomCloud™:
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$69/month care plan
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Tiered family memberships
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Ads targeting “pain-free living year-round”
The numbers speak for themselves:
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MRR grew from $0 → $14,200 in 9 months
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ARR hit $170,000
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Membership patients spent 4.2x more per year than non-members
That’s what happens when you play the long game.
The Best Chiropractor Marketing Playbook
If you want to win in today’s chiropractic game, here’s your cheat sheet
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Run Ads for Memberships, Not Discounts
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Use Video Testimonials – Happy members sell better than you do
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Target Lifestyle Benefits – “More energy” > “Cheaper exam”
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Educate with Content – Blog posts, videos, workshops build trust
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Track the Right Metrics – MRR, ARR, LTV, not just “leads”
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Offer Referral Rewards – Turn members into your marketing army
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Leverage Retargeting Ads – Don’t let warm prospects go cold
Why Membership Patients Spend 2–4x More
Let’s break it down with some hard data:
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Average non-member: $500–$700/year
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Average member: $1,500–$2,500/year
Why the gap?
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Members show up more often
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They commit to care long-term ️
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They see you as a wellness partner, not a “back cracker”
That’s why the best chiropractor marketing strategy is built around loyalty.
The Predictable Revenue Formula
Here’s how to think about marketing ROI the BoomCloud™ way:
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Ad Spend → Membership Signups
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Memberships → MRR Growth
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MRR Growth → ARR Growth
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ARR Growth → Scalable Practice
Instead of “Did this ad bring me 20 visits?” you ask:
“Did this ad create $3,000 in monthly recurring revenue?”
That’s how you scale like a boss.
FAQs: Best Chiropractor Marketing
What’s better: discounts or memberships in ads?
Memberships. Discounts attract bargain-hunters, memberships attract loyalty.
Do I need a huge ad budget?
Nope. Even $1,000/month in ads can generate thousands in MRR if done right.
How fast can I see results?
Many practices see measurable MRR growth within 60–90 days.
Is this only for big clinics?
Not at all. Memberships scale whether you’ve got 50 patients or 500.
The Best Chiropractor Marketing = Loyalty First
Here’s the mic-drop truth:
The best chiropractor marketing isn’t about running more ads, spending more money, or offering deeper discounts. It’s about building trust, loyalty, and recurring revenue.
When you sell memberships instead of one-time visits, you win.
When you measure MRR & ARR instead of “leads,” you win bigger.
When patients commit to your practice long-term, you build wealth, not stress.
That’s the difference between “meh” marketing and the best chiropractor marketing.
Ready to Take Action?
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Download the million-dollar membership plan ebook – Click Here
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Take The Six-Figure Patient Membership Plan Course – Click Here
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Schedule a Demo of BoomCloud™ – Click Here
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Create Your BoomCloud™ Account For FREE – Click Here
