If Your Website Still Has a “Fax Number”… It’s Time to Fire Up Your Marketing Jet Engine ️
Let’s be real. The optometry game has changed.
Your patients are Googling “eye exam near me” during their coffee break ☕. They’re scrolling Instagram ads between TikTok dopamine hits. If your online presence feels more like a Yellow Pages listing than a Netflix subscription, you’re invisible.
Here’s the harsh truth:
Optometrists who don’t treat internet marketing like an asset are just renting their business from the insurance companies.
But the ones who do?
They’re building recurring revenue, selling 3x more glasses, and actually scaling.
And the secret sauce?
A blend of internet marketing + in-house membership plans using BoomCloud™.
Let’s break down exactly how modern optometrists are flipping the script—and turning clicks into long-term cash flow.
How Dr. Jen Turned Clicks Into Recurring Revenue with BoomCloud™ + Smart Web Strategy
Dr. Jen, owner of TrueVision Optometry in Denver, had a killer team, a beautiful practice… but a boring website and no real plan for online growth.
Her schedule? Barely half full.
Optical revenue? Meh.
Insurance reimbursements? Trash.
Marketing strategy? Nonexistent.
Enter the Vision VIP Club — her in-house membership plan, powered by BoomCloudApps.com. She paired it with a strategic website redesign, SEO targeting, Google Ads, and a sizzling optometry funnel.
Six months in:
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437 recurring members
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MRR: $18,126
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ARR: $217,512
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Optical sales up 2.6x
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Booking rate up 52% from organic + paid traffic
And she didn’t discount a damn thing.
Patients Don’t Want Cheap. They Want Easy, Valuable, and VIP.
Let’s kill a myth:
The only way to compete online is by lowering prices.
Nope.
When you market your optometry practice as a premium, member-first experience, your perceived value goes up—and patients don’t flinch at paying $39/month for benefits that make them feel smart and taken care of.
With the right internet marketing for optometry approach, you position your practice as:
✅ Convenient
✅ Modern
✅ Predictable (pricing & care)
✅ Valuable
And guess what? Those patients spend 2x to 4x more than insurance-only patients.
The No-BS Blueprint for Internet Marketing for Optometry That Actually Works
Step 1: Turn Your Website Into a Conversion Monster
Stop settling for digital brochures. You need a funnel.
Your site should:
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Be mobile-first
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Load fast ⚡
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Include online booking buttons on every page
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Feature your in-house membership plan (Vision Club, VIP Plan, etc.)
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Use testimonials + reviews as social proof
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Capture leads with downloadable eye care guides or optical promos
Pro Tip: Add an offer banner: “Join Our Vision Club – $39/month, Includes Exams & Eyewear Credit” above the fold.
Step 2: Run Google Ads Like a Pro (Not Like Your Cousin Tried It)
Use intent-based keywords:
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“eye doctor + [city]”
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“vision exam near me”
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“glasses without insurance”
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“optometry membership plans”
Link the ads to a high-converting landing page for your membership program. BoomCloud™ provides resources to help you do this easily.
Bonus: Track clicks-to-signups with UTM tags and Google Analytics.
Step 3: Dominate Facebook & Instagram Retargeting
“No Insurance? No Problem.”
Run this campaign on Meta with a 30-second video and link to your BoomCloud™ membership landing page.
Target:
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Local zip codes
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Past website visitors
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Lookalike audiences based on patient emails
Engagement → Bookings → Membership Signups → MRR
Step 4: Text-Based Campaigns That Convert Like Crazy
Example message:
“Hey Jamie! You have $125 in eyewear credit from your membership. Come use it before it expires. New designer frames just dropped! ❤️”
SMS open rates = 97%
Email? 20% on a good day.
Use BoomCloud™ to track and automate these messages.
Step 5: Track Revenue, Not Just Clicks
The most profitable optometry practices obsess over:
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✅ MRR: Monthly Recurring Revenue
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✅ ARR: Annual Recurring Revenue
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✅ ARPP: Average Revenue Per Patient
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✅ LTV: Lifetime Value
BoomCloud™ lets you see all of it in one dashboard—no spreadsheets required.
Dr. Kyle Built a $300K ARR Funnel with SEO + Membership
Dr. Kyle in Nashville used content marketing + SEO to drive organic traffic:
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Wrote blog posts like “Why Your Vision Plan is Failing You” and “Membership Eyecare vs. Insurance: Which Saves More?”
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Optimized for keywords like internet marketing for optometry, eye exam no insurance, VIP vision care
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Offered free PDF downloads in exchange for emails
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Ran retargeting ads to everyone who visited his blog
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Drove all traffic to his BoomCloud™-powered Clarity Plan
Results:
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719 members
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ARR: $340,000
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Optical sales ↑ 2.9x
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Rebook rate ↑ 65%
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Reviews jumped from 41 to 311 in 5 months
BoomCloud™ Topics That Convert Online Like Crazy
Plan Examples to Promote Online
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Vision Club ($39/mo)
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Family Vision Plan ($99/mo up to 4 members)
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Vision & Dry Eye Combo ($49/mo with in-office treatments)
Offer Hooks for Landing Pages & Ads
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“No Vision Insurance? Join the Club.”
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“VIP Vision Care for Less Than a Daily Coffee.”
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“$250 Eyewear Credit Included With Membership”
Trackable Metrics That Matter
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MRR
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ARR
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Membership Enrollment Rate
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Retention Rate
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Optical Spend Per Member
You Don’t Need More Followers. You Need More Revenue Per Patient.
Here’s your blueprint:
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Build a website that sells, not just looks nice
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Launch a membership plan with BoomCloud™
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Run high-intent Google and retargeting ads
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Use SMS to reactivate patients and drive optical sales
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Obsess over MRR, ARR, and patient LTV
You’re Not Competing on Price. You’re Competing on Perception.
With the right internet marketing for optometry, you don’t just get clicks.
You get loyal members, predictable revenue, and a brand people trust.
BoomCloud™ is your launchpad. The rest? Is yours to own.
