Are You Marketing Like It’s 1999? It’s Time to Drag Your Eyecare Biz into the Digital Now.
You ever see an optometrist website that looks like it was built during dial-up days?
No online booking. No memberships. No real branding. Maybe a dusty picture of the eye chart from 1987 and a phone number in Comic Sans.
If that’s you—or if that’s your competition—you’re sitting on a goldmine of lost opportunities.
Patients search for everything online now. Yes, even their eye doctor.
And if your practice doesn’t have a legit internet marketing strategy?
You’re basically invisible to the modern consumer.
This isn’t just about having a website. It’s about creating an online presence that builds trust, automates bookings, increases sales, and generates predictable revenue.
The Practice That Went From “Crickets Online” to $250K ARR with Membership-Driven Internet Marketing
Meet Dr. Sam Parker of VisionHaus Optometry.
He was great with patients, terrible with pixels. He thought posting once a month on Facebook with captions like “Don’t forget your annual eye exam!” was enough.
It wasn’t.
Enter the game-changer:
-
He hired a marketing coach.
-
Rebuilt his site to focus on patient journeys.
-
Installed BoomCloud™ to launch a Vision Perks Club.
-
Used Google + Facebook ads to drive traffic to a membership landing page.
6 months later:
-
3.1X optical sales
-
489 recurring members paying $39/mo
-
ARR = $228,108
-
MRR = $19,009
-
Bookings increased by 44%
-
And yes… patients LOVED it
Internet Marketing Isn’t About “Looking Pretty” — It’s About Revenue.
Most optometrists treat internet marketing like it’s window dressing. “Let’s just update the banner. Make it blue.”
Wrong.
Marketing is a revenue engine.
When done right, it’s not just about SEO or followers — it’s about:
-
Filling your schedule ️
-
Selling more glasses
-
Increasing average spend
-
Building recurring revenue
-
Making your practice irresistible
The secret weapon? Membership programs.
Pair a strategic digital marketing plan with BoomCloud™, and your practice becomes a revenue-generating machine — all while patients feel like they’re getting Nordstrom-style VIP care.
The “Digital Profit Stack” for Optometrists — How to Dominate Online (and Your Market)
️ 1. Build a High-Converting Website
Your website isn’t a brochure. It’s a funnel.
Make sure it:
-
Loads fast ⚡
-
Is mobile-first
-
Has “Book Now” buttons everywhere
-
Clearly lists your membership program
-
Includes testimonials + social proof
-
Has an offer above the fold: “Join Our Vision Club – Save $200+/yr!”
BoomCloud™ integrates with your site to manage plans, billing, and promotions.
2. Use Facebook Ads to Sell Memberships
Forget “Boost Posts.” That’s like using a rubber band to power a Ferrari.
Use real ads, like:
Headline: “No Vision Insurance? No Problem.”
Body: “Our Vision Club saves patients hundreds each year. $39/mo. Includes 2 exams, eyewear credits, and more.”
Target local zip codes. Use lookalike audiences. Install the Facebook Pixel.
BoomCloud™ has turnkey tools and marketing material you can swipe and deploy.
3. SEO + Google My Business = Steady New Patients
Local SEO + Reviews = Patient magnet
Checklist:
-
Keyword target: internet marketing for optometrist, eye exam + your city, optical deals near me
-
Add schema markup for medical services
-
Encourage 5-star Google reviews from members
-
Blog monthly about eye health, membership benefits, new eyewear styles
Pro Tip: Use the keyword “internet marketing for optometrist” naturally in blog titles, meta, and URL slugs.
4. Text Campaigns That Actually Sell
Send messages like:
“Hey Sarah! You have $175 in eyewear credit from your membership. Want to use it on our new Maui Jim arrivals? Book now [link]”
This reactivates stale patients, drives optical revenue, and uses your BoomCloud™ member data like a boss.
5. Track What Actually Matters
Vanity metrics? Bye.
Real KPIs to obsess over:
-
MRR (Monthly Recurring Revenue)
-
ARR (Annual Recurring Revenue)
-
Average Revenue Per Patient
-
Conversion Rate on Website Landing Pages
-
Rebook Rate
-
Membership Enrollment %
BoomCloud™ shows you exactly how much recurring revenue you’re pulling in — no spreadsheets, just power.
“Visioneers” Membership Scales to $300K+ with Simple Web Marketing
Dr. Lisa Monroe ran paid search and Facebook ads to her landing page promoting:
2 Exams/yr
$150 Eyewear Credit
⚡ 30% Off Add-Ons
Free Lens Cleaners Every 6 Months
$45/mo | $495/yr
BoomCloud™ handled billing, automation, email reminders, and MRR tracking.
Results?
-
624 members
-
$28,080 MRR
-
$336,960 ARR
-
2.7X optical revenue
-
Her Google reviews skyrocketed to 358 (4.9⭐ avg)
CREATIVE MEMBERSHIP PROMOS TO RUN ONLINE
Free pair of blue light glasses for new members
“Try 30 days free” campaign with auto-renew
Family bundles: add your spouse for 50% off
“Membership has its perks” landing page: display every benefit boldly
Internet Marketing for Optometrists = MRR Machine
If your idea of internet marketing is still just “have a Facebook page”…
You’re leaving thousands on the table every month.
Here’s your blueprint to slay online:
-
✅ Membership plan with BoomCloud™
-
✅ High-converting site with “Book Now” CTA
-
✅ SEO + Local GMB strategy
-
✅ Facebook/Google Ads driving traffic
-
✅ SMS follow-ups using member perks
-
✅ Track ARR, MRR, ARPP
You’re Not Just an Eye Doctor. You’re an Experience Architect.
Modern patients don’t want to “buy glasses.”
They want value. Simplicity. Membership-style experiences.
The fastest way to increase your revenue, retention, and referrals?
Pair internet marketing for optometrists with a value-rich, loyalty-driving membership program.
BoomCloud™ makes it stupid simple.
Your sales grow.
️ Your patients win.
You dominate your market.
