The In-House Vision Care Plan Blueprint: Turn Your Optical Practice into a Recurring Revenue Empire

Wanna Stop Bleeding Profit to Insurance? Build an In-House Vision Care Plan and Print Money

Let’s be real — vision insurance is broken. You lose money, your patients get confused, and your staff spends hours on the phone verifying “eligibility” for someone’s $40 copay.

So what if you didn’t have to play that game at all?

What if you were the plan?
What if you could create your own in-house vision care plan that builds monthly recurring revenue (MRR), gives patients real value, and turns your optical into a loyalty-generating beast?

Welcome to the future — powered by BoomCloud™. This isn’t a discount plan. This is Netflix for eye care. And it’s how practices all over the country are scaling from barely breaking even… to clearing six figures in ARR (Annual Recurring Revenue) with less stress and way more profit.

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The Doctor Who Ditch-Kicked Insurance and Built a $312K Revenue Stream

Dr. Cameron Reese had enough.
Every year, more paperwork, worse reimbursements, and patients who ghosted after exams. His optical was flatlining — until he flipped the script.

Enter the ReeseVision Club:

• $45/month

• 2 exams per year

• $150 annual frame credit

• 30% off lenses, dry eye treatments, and accessories

• 15% off family add-ons

He launched it using BoomCloud™, and within 60 days he had 214 members.

Fast forward 12 months:

• 579 active members

• $26,055 MRR

• $312,660 ARR

• Optical sales tripled

• Staff morale? Off the charts

“I finally run the kind of practice I wanted when I got into optometry,” Dr. Reese said.

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Vision Plans Aren’t Evil. They’re Just Better When You OWN Them.

Patients want simplicity. They want to know what’s included. They want a great deal.

Insurance doesn’t deliver that. YOU CAN.

An in-house vision care plan is your secret weapon to:

• Eliminate insurance dependence

• Boost loyalty and retention

• Increase average revenue per patient by 2x to 4x

• Build recurring, predictable revenue

And the best part? You don’t need to reinvent the wheel. BoomCloud™ gives you the software, systems, and automations to scale it fast.

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Build Your In-House Vision Care Plan in 5 Easy (and Lucrative) Steps

️ Step 1: Craft a Plan Patients Brag About

Example Plan: ClearSight Club

• $39/month

• 2 comprehensive exams per year

• $100 frame credit

• 25% off lens upgrades

• Free anti-reflective coating for members

• Friends & family referral bonus

Make it:

• Simple to understand

• Easy to join

• Valuable enough that insurance looks like a joke

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Step 2: Automate the Admin with BoomCloud™

Let BoomCloud™ handle:

• Recurring billing

• Appointment reminders

• Member perks tracking

• Reporting (MRR, ARR, churn rate)

• Compliance

Your front desk no longer spends 15 minutes verifying VSP logins. Now they enroll members in 90 seconds flat. Boom.

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Step 3: Train Your Team Like They’re Selling Teslas

Your team isn’t selling an eye exam. They’re offering a better experience:

“Most of our patients skip the insurance headache and join our ClearSight Club — it covers exams, gives you discounts, and saves you hundreds each year. Wanna hear how it works?”

Make it conversational. Make it benefits-first. Make it feel like a no-brainer.

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Step 4: Track the Metrics That Actually Matter

Here’s what your dashboard should track:

• ️ Active members

• MRR & ARR

• Churn (keep it under 5%)

• Lifetime value (LTV) per member

• ️ Average revenue per patient (ARPP)

BoomCloud™ puts these at your fingertips. Like QuickBooks, but for predictable growth.

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Step 5: Market It Like a Rock Star (Because It Is)

• Record a 60-second explainer video for your site & socials

• Promote “membership only” perks monthly

• Use patient testimonials

• Offer exclusive member boxes (lens cloths, cleaners, dry eye drops)

Turn your plan into a brand. Patients will rep it like their favorite gym or meal kit.

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WHY MEMBERSHIP PATIENTS SPEND MORE — AND STAY LONGER

This isn’t just a “nice idea” — it’s the future of profitable optometry.

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BOOMCLOUD™ SUCCESS CASE: The Suburban Practice That Doubled Optical Revenue

Dr. Leah Caldwell, a solo OD in Tulsa, added her “EyeLove Club” plan with BoomCloud™:

• $42/month

• $175 frame credit

• 30% off lenses

• 10% off dry eye treatments

• Kids under 12: free with parent plan

9 Months Later:

• 488 members

• $20,496 MRR

• $245,952 ARR

• Frame board turnover increased by 65%

• Patients began pre-booking second-pair appointments

She now offers zero insurance. Just value-packed, cash-positive patient relationships.

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THE VISION PLAN YOU’VE BEEN WAITING FOR IS THE ONE YOU CREATE YOURSELF

• ❌ Insurance is broken

• ✅ In-house vision care plans give you control

• MRR + ARR from real patients who pay YOU

• Patients stay longer, spend more, and refer better

• BoomCloud™ makes it automatic, scalable, and profitable

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You Can Either Bill Insurance or Build a Business

If you’re tired of being a hamster on the VSP treadmill…
If you want freedom, growth, and patients who genuinely love your practice…

It’s time to launch your in-house vision care plan.

With BoomCloud™, you’ll go from buried in claims to building recurring cash flow with loyal patients and scalable membership income.