Why Your Dentistry Marketing Agency Is Failing You (and What to Do Instead)

June 30, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Most Dentistry Marketing Agencies Are Selling You Snake Oil

Yup. I said it.

If you’ve hired a dentistry marketing agency to grow your practice and you’re still…

  • Hustling for new patients every week ‍♀️‍♂️

  • Dealing with PPO write-offs

  • Struggling to hit monthly collections goals

Then you’re paying way too much for leads and not nearly enough attention to what actually grows a practice:

Revenue per patient and recurring income.

Let me show you what your agency won’t tell you — and what the smartest practices are doing to print predictable cashflow, increase loyalty, and escape the PPO hamster wheel .


Story: The Practice That Fired Their Agency and Got 6-Figure MRR Instead

Meet Dr. Casey.
3 ops. $920K/year in collections. And he was burnt out.

He had:

  • A fancy marketing agency that bragged about Facebook ads

  • A $2,000/month retainer

  • 83 leads in 60 days…

But only 12 booked.
4 showed.
1 became a patient.

That’s $2K for 1 new patient.

Then he found BoomCloud™.

Instead of chasing cold leads, he:

  • Built a custom dental membership plan with BoomCloud™

  • Ditched his ad spend and focused on loyalty + retention

  • Trained his team to present memberships at every visit

In 9 months?

  • 498 active members

  • MRR: $19,920

  • ARR: $239,040

  • 3.2X higher treatment acceptance from members

  • Total revenue grew by 38%, with no paid ads

Dr. Casey didn’t need more patients. He needed a smarter model. And a dentistry marketing agency wasn’t going to give it to him.


The Best Marketing for Dentists Isn’t More Leads — It’s More Loyalty

Dentistry marketing agencies love to sell the sizzle — SEO, PPC, fancy landing pages.

But what if real growth wasn’t about chasing new leads, but monetizing the patients you already have?

Here’s what the data says:

  • Membership patients spend 2X–4X more than non-members

  • They show up more, cancel less, and say “yes” more

  • Monthly billing turns dental offices into MRR machines

Think about it like SaaS:

  • Monthly memberships = predictable income

  • Annual plans = upfront cash + loyalty

  • Recurring payments = consistent growth

Traditional dentistry marketing agencies don’t build revenue ecosystems — they build lead pipelines. There’s a big difference.


How to Beat Any Dentistry Marketing Agency With This BoomCloud™ Growth Stack

Ready to ditch overpriced retainers and wasted ad spend? Here’s what to do:

️ The BoomCloud™ Practice Growth Stack

  1. Launch Your Membership Plan

    • Create 2–3 tiers for preventative, perio, and families

    • Price at $29–$59/month (BoomCloud™ guides you)

  2. Market Internally First

    • Email your list: “No Insurance? No Problem”

    • Post signage in operatories

    • Train your team to offer membership at checkout

  3. Add Print & Digital Layers

    • ️ Send direct mail with QR code sign-up

    • Use text message reactivation with a membership discount

    • Optional: run retargeting ads to your patient list only

  4. Measure MRR & ARR

    • BoomCloud™ dashboard shows real-time revenue per patient

    • Know exactly how much recurring income you’re earning monthly


Real BoomCloud™ Numbers (That’ll Make You Question Your Ad Budget)

Here’s what actual BoomCloud™ users see:

  • MRR Ranges: $5,000 to $60,000/month

  • ARR: $100K to $700K+

  • ✅ Membership patient case acceptance: +40%–80%

  • Revenue per member per year: $1,200+

  • ⏳ Admin time saved: 3–5 hours/week (no insurance billing hell)

Compare that to the average agency promise:

  • “100 leads/month!”

  • But only 5% ever convert

  • You burn $1,000–$3,000 in ads for maybe $5K in treatment… if you’re lucky


Why Membership Patients Outperform Cold Leads

Here’s the loyalty math:

  • Cold leads take 5+ touchpoints to trust you

  • Membership patients have already paid — they’re committed

  • Cold leads ghost after consults

  • Members show up, refer friends, and return regularly

BoomCloud™ lets you tap into LTV (lifetime value) instead of just CPL (cost per lead).

Which one sounds smarter?


Pro Tips to Replace Your Dentistry Marketing Agency with Membership Growth

Focus on Profit per Patient

  • Track how much each member brings in beyond their monthly fee.

Bundle Services Smartly

  • 2 cleanings, 2 exams, 1 set of X-rays = baseline plan. Keep it simple.

Offer Incentives to Join

  • New patient joins the plan? Offer free whitening or 10% off first treatment.

Train Your Team

  • BoomCloud™ includes training + scripts for conversion at the front desk

QR Codes Everywhere

  • Flyers. Front desk. Website. Print ads. Make sign-up seamless.


Why BoomCloud™ Works Better Than Any Marketing Retainer

Most marketing agencies throw leads at you and disappear.

BoomCloud™ does this instead:

  • Automates membership billing

  • Handles failed payments + renewals

  • Gives real-time revenue analytics

  • Offers plan builder, patient portal, team training & support ✅

It’s built by dental people. For dental people. By this dental person ✌️


You Don’t Need a Marketing Agency — You Need a Model

“You don’t need more tactics. You need transformation.”

BoomCloud™ isn’t just software — it’s a strategy.
It’s your unfair advantage in a world of tired Facebook ads and overpriced PPC.

✅ Membership = MRR
✅ MRR = Predictable cash
✅ Predictable cash = Freedom


Ready to Ditch Your Agency? Start With These Free Tools:

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE


My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

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 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator