Dentist Marketing that Doesn’t Suck: Turn Browsers Into Believers and Profit on Repeat

June 30, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

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What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Still Throwing Money at Dentist Marketing That Doesn’t Work?

Let’s get brutally honest. If your dentist marketing plan looks like this:

  • Toss $2,500 at a slick marketing agency

  • Cross your fingers

  • Get a few clicks

  • Hear crickets in the front office

…Then it’s time for an intervention.

Dentist marketing today is too loud, too generic, and too dang expensive. And worst of all — it often attracts the wrong patients.

You know the type…

Insurance hoppers
Coupon chasers
‍♀️ “I just want a free cleaning” freeloaders

So let’s flip the game. What if instead of focusing on getting more patients, your marketing focused on getting better ones?

More loyal, more profitable, and more predictable.

Spoiler alert: That’s what BoomCloud™ and a smart dental membership plan does — and it turns your dentist marketing into a revenue printing machine ️.


Story: How Dr. Lisa Said “No” to Ads and “Yes” to MRR

Meet Dr. Lisa Kim — a fiery solo dentist from Austin with amazing clinical skills and a not-so-amazing track record with digital marketing.

She spent years trying:

  • SEO agencies that ghosted her

  • Facebook ads that burned money faster than a Friday night bar tab

  • Flyers, postcards, radio — even a dental puppet on YouTube (don’t ask)

But results? Meh.

Then she discovered BoomCloud™ and launched her own membership plan. But here’s the kicker — she used the plan as the centerpiece of all her dentist marketing.

Here’s what she did:

  • Created a “No Insurance? Join Our VIP Dental Club” landing page

  • Ran hyper-local Facebook ads featuring real patients

  • Had her team mention the plan on every single phone call

  • Built an email list and offered exclusive “member-only” perks

6 months later:

  • 397 members

  • $15,880 MRR

  • $190,560 ARR

  • Membership patients spent 3.2X more on treatments

  • Treatment acceptance up 63%


Real Dentist Marketing = Retention + Recurring Revenue

Here’s where most dentists mess up — they think marketing = new patient special.

Nah, chief.

Real marketing builds:

  • ❤️ Loyalty

  • Recurring revenue

  • ‍♂️ Advocacy (your members become your best marketers)

And with BoomCloud™, your membership plan becomes a built-in, automated, and totally sexy marketing funnel.

Use BoomCloud™ to:

  • Design custom plans

  • Launch landing pages

  • Track MRR, ARR, RPP

  • Set up auto-renewals & upsells

  • Convert browsers to believers


MRR, ARR, RPP – Dentist Marketing Metrics That Matter

Forget cost-per-click.

Let’s talk like dental CEOs.

MRR (Monthly Recurring Revenue):
300 members × $40/month = $12,000/month

ARR (Annual Recurring Revenue):
$12,000 × 12 = $144,000/year

RPP (Revenue Per Patient):
Non-members: ~$600/year
BoomCloud™ members: $1,200–$2,000/year

Retention:
BoomCloud™ practices average 90%+ membership retention annually.

This is how you grow profitably, sustainably, and without begging insurance for pennies on the dollar.


Membership Marketing Tactics That Rock (and Convert)

Ready to ditch the boring dentist marketing and start having fun while actually making money?

Lead Magnet Campaign

Headline: “How to Save $800 on Dental Care Without Insurance”
✅ Drive traffic to a free guide → Offer membership plan in follow-up

Video Testimonials

Record real members saying things like:

“I finally feel taken care of — and I don’t have to mess with insurance anymore!”

Use these as video ads on Facebook & Instagram.

Drip Email Campaigns

Send:

  • “Welcome to Our Dental Savings Club”

  • “Why Our Members Never Miss a Cleaning”

  • “Your VIP Dental Experience Awaits”

In-Office Merch & QR Codes

Print cool stuff:

  • “Join Our Club!” stickers

  • T-shirts

  • QR code cards at the front desk that link to the sign-up page

BoomCloud™ lets you customize all of it.


Case Study: The $250K ARR Practice That Fired Their Ad Agency

Practice: Peak Dental Co.
Location: Denver, CO
Challenge: Marketing felt stale, expensive, and unscalable
Solution: Switched to BoomCloud™ + built a referral and content-driven funnel

What They Did:

  • Created a dedicated “Join Our Membership” page

  • Trained front desk to lead with membership over insurance

  • Embedded testimonials across Google and YouTube

  • Used BoomCloud™ metrics to tweak offers monthly

Results:

  • 520 new members in 10 months

  • $20,800 MRR

  • $249,600 ARR

  • Membership patients = 4.2X more profitable

  • Patient referrals up 37%

They spent less on ads — and grew more. That’s what modern dentist marketing looks like.


You Don’t Need More Marketing. You Need Better Patients.

Let’s throw down a truth bomb :

Your best marketing strategy isn’t just to “get seen.”
It’s to build something worth sticking around for.

Memberships create:

  • Consistency (MRR > random $1,500 crowns)

  • Predictability (ARR lets you budget like a boss)

  • Connection (members = community)

BoomCloud™ gives you the tools, tech, and team to grow without gimmicks.

No more chasing leads. You’re building loyalty. You’re building wealth. You’re building FREEDOM.


Final Thoughts: Flip Dentist Marketing on Its Head (Like a True Maverick)

Dentist marketing doesn’t have to be a soul-sucking, budget-bleeding, ROI-mystery machine.

With a BoomCloud™-powered membership plan, your marketing becomes simple:

Attract → Convert → Retain → Scale

You don’t just get more patients.
You get better ones — who stay longer, spend more, and refer others like wildfire.


Ready to Make Your Dentist Marketing Actually Work?

Download the Million-Dollar Membership Plan eBook
Take The Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE


Suggestions for Inbound Links:

  • Blog: “How to Grow Revenue Per Patient”

  • Page: “Build Your Own Dental Membership Plan”

Suggestions for Outbound Links:

My Top Podcasts

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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