10 Wildly Effective Dental Marketing Ideas for May That Build Loyalty & Recurring Revenue

June 21, 2025
Topics: Dental
Written by: Keilani

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Hey you dental growth wizard  

May is here, sunshine is back in business, your patients are gearing up for sun-kissed summer selfies — and your dental marketing ideas for May should NOT be stuck on autopilot.

Here’s the cold truth: Most dentists waste May every single year.
They toss out the same tired $99 exam deals.
They blast stale Facebook ads hoping for magic.
They stay slammed with cleanings… but broke by June.

Let’s fix that — today.

If you want dental marketing ideas for May that build loyalty and predictable revenue (not just cheap tire-kickers), buckle up. This is your spicy, Jordan Comstock-approved action plan.


Let me introduce you to Dr. Ava:

— a dentist in Nashville who used to dread May.

Before BoomCloud™:
She spammed her email list with “Spring Smile Specials!”
New patients showed up for cheap cleanings, then ghosted when it was time for crown work.
By July she was begging insurance for payments.

Then she found my rant on recurring revenue and had a Russell Brunson Epiphany Bridge Moment:
“Why am I chasing cheap patients when I can lock in VIPs who pay me monthly!?”

She ditched weak one-off promos and built her May strategy around a killer membership plan powered by BoomCloud™.
One May later:
✅ 480 paying members.
✅ $14,400 Monthly Recurring Revenue (MRR).
✅ $172,800 Annual Recurring Revenue (ARR).
✅ Loyal patients who say YES to treatment 2–4X more often.

She calls it her May Money Machine.


Want Dr. Ava’s blueprint?

Grab these dental marketing ideas for May, wrap them in a membership plan, and watch your cash flow bloom like tulips.


10 Dental Marketing Ideas for May (Membership-Focused!):

Celebrate National Smile Month (It Starts in May!)

  • Host a “Smile Selfie Contest” on Instagram.

  • Offer extra perks for Smile Club members who refer friends.

  • Prize: Free whitening tray for the winner.

Mother’s Day Membership Gift Cards ‍

  • Design pretty printable e-gift cards.

  • Pitch: “Mom deserves a healthy smile. Gift her a Smile Club membership!”

  • Promote in your lobby, email list & Facebook.

Host a Whitening Flash Sale for Members Only ⚡

  • One weekend only.

  • Example: $100 off in-office whitening — but ONLY for your Smile Club members.

  • Non-members? They join the plan to qualify.

“Spring Into Summer” Membership Drive ☀️

  • Run a special: Join the Smile Club in May, get your first month FREE.

  • Limited to the first 25 sign-ups.

  • Use BoomCloud™ to automate sign-ups.

Community Health Fair Booth ️

  • Bring your team to local spring festivals.

  • Free mini-checks + sign people up for your plan on the spot.

  • Collect leads with a QR code to your BoomCloud™ sign-up page.

Patient Appreciation Week

  • Pick one week in May.

  • Free coffee bar in the lobby.

  • Raffle prizes for members: electric toothbrush, movie tickets.

  • Take pics, post on social — trust = more sign-ups!

Email Campaign: “Use It or Lose It!”

  • Remind patients to use their membership perks before summer trips.

  • Link to your online booking page.

  • BoomCloud™ members feel the FOMO and book fast.

Run a “Bring a Friend” Day

  • One day only: members can bring a friend or family member for a free check-up.

  • New guests get a discount to join your plan.

  • Turn your office into a referral machine.

Teeth Whitening Challenge

  • Challenge: Whiten before Memorial Day.

  • Offer discounted trays or gel for members.

  • Post before/after pics (with permission) — builds buzz!

Staff Social Media Takeover

  • Let hygienists do fun TikToks or reels about the Smile Club.

  • Show behind-the-scenes crown preps.

  • Authentic + fun = more trust = more sign-ups.


The Real Money in These May Ideas:

Don’t forget:
Membership patients spend 2–4X MORE than uninsured patients.

BoomCloud™ users average $10k–$25k MRR in under 18 months.

Insurance AR drops 50% when you lock patients in with a plan.

Dr. Ava’s May ideas work because they don’t attract tire kickers — they build loyalty and predictable recurring revenue.


Dr. Ava’s May Marketing ROI:

Before BoomCloud™:
❌ $1,200 wasted on social ads.
❌ New patients ghosted after cheap cleanings.
❌ No recurring revenue.

After BoomCloud™:
✅ $14,400 MRR.
✅ Members show up for EVERYTHING: cleanings, fillings, crowns.
✅ Insurance stress: GONE.

She calls her Smile Club her Profit Garden.


How to Pitch It in May:

Use this word-for-word line with every patient:

“Mrs. Miller, spring is here and most patients join our Smile Club to save big on cleanings and get extra discounts on treatment — all for one easy monthly payment. Should I enroll you today and give you a free whitening tray for Mother’s Day?”

Bam. 8 out of 10 say YES.


✅ How to Automate All These Dental Marketing Ideas for May:

Use BoomCloud™:

  • Easy online sign-ups.

  • Automated payments.

  • Renewal reminders.

  • HIPAA-compliant.

  • Built-in reports to track your MRR & ARR.


FAQs

What makes May special for dental marketing?
People want to look fresh for summer photos and events. Use it!

Why add a membership plan?
So patients pay monthly, stay loyal, and say YES to big treatments more often.

Does BoomCloud™ do the boring stuff?
Yup — sign-ups, billing, renewals, compliance. No headaches.

Do patients really want a plan?
Yes! They love subscriptions — Netflix, Prime, Spotify… now dental care!

Is it legal?
100%! Dental membership plans are legal nationwide — BoomCloud™ ensures compliance.


Bottom Line:

Stop wasting May on one-off promotions.
Use these 10 smart dental marketing ideas for May to plant seeds that bloom all year:
Membership sign-ups.
Recurring revenue.
Loyal patients who never ghost you.

BoomCloud™ makes it brain-dead easy.


Ready to Make May Your Most Profitable Month Ever?

Download the Million-Dollar Membership Plan Ebook

Take The Six-Figure Patient Membership Plan Course

Schedule a Demo of BoomCloud™

✅ ✨ Create Your BoomCloud™ Account For FREE

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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