Chiropractic Marketing Is Broken (But You Can Fix It)
Let’s get this out of the way: most chiropractors market like it’s still 2003.
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Newspaper ads next to mattress store coupons
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Flyers on windshields (are you serious?)
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Facebook posts with 0 likes and “Come get adjusted ♂️✨” captions
You’re not building a brand — you’re begging.
But there’s a better way. A smarter way. A profitable as hell way.
It’s called membership marketing.
And it’s not just a “strategy”… it’s THE strategy.
The Big Problem with Old-School Chiro Marketing
Let’s break it down real quick:
❌ PPOs eat your profits
❌ One-time coupon patients never return
❌ You’re always hustling to get people in the door
It’s like running on a treadmill. You’re sweating buckets but never getting anywhere.
You don’t need more ads.
You don’t need more discounts.
You need a system that brings in:
✅ Recurring revenue
✅ Loyal patients
✅ Higher lifetime value
That’s where membership marketing for chiropractors comes in. And we’re gonna teach you how to do it — Jordon Comstock style.
Wait… What’s Membership Marketing Anyway?
It’s simple: instead of hoping your patients come back…
You give them a reason to commit. Monthly. Automatically. Happily.
You offer:
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✅ 1–2 adjustments/month
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✅ Bonus perks (priority booking, discounts, massage, etc.)
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✅ Simple pricing ($49–$89/month)
They get better results.
You get monthly recurring revenue (MRR).
And BoomCloud™ makes the whole damn thing automatic.
The Epiphany: Build Monthly Recurring Revenue or Stay Broke Forever
Here’s a stat that’ll punch you in the gut:
The average chiropractic patient spends $300–$500/year.
Now compare that to membership patients who spend $900–$2,000+/year.
That’s 2X to 4X more — for the exact same work.
Why?
Because they’re invested. Emotionally and financially.
They don’t ghost you.
They don’t ask “Does my insurance cover this?”
They just show up — and they stick around.
BoomCloud™ Makes This Stupid Easy
I’m not gonna sugarcoat it — if you try to DIY this with paper forms and Excel sheets, you’re gonna hate your life.
That’s why BoomCloud™ exists.
BoomCloud™ gives you:
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Automated recurring billing (credit card or ACH)
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Branded membership landing pages
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MRR, ARR, churn rate, and RPP dashboards
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Email & SMS tools to market the plan
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Referral tools baked in
You set it up once — then it runs like a beast in the background.
Case Study: Dr. Lisa’s $216,000 ARR Practice (No More PPOs!)
Dr. Lisa is a chiropractor in Austin. Before she launched a membership plan, she was dealing with:
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20+ PPOs
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42% write-offs
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50%+ no-show rate on promo patients
So she launched a membership with BoomCloud™:
✅ $59/month
✅ 2 adjustments/month
✅ 15% off add-ons
✅ Free exam & x-rays for new members
She promoted it using:
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Text blasts to current patients
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Facebook Ads with “First Month Free”
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Front-desk staff pitching every patient who walked in
Results in 12 months:
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305 active members
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$17,995 in MRR
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$216,000 ARR
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Dropped 14 insurance contracts
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Retention rate? 88%
BoomCloud™ didn’t just grow her revenue — it gave her freedom.
How to Market Your Membership Like a Boss
Now that you get the “what,” let’s dig into the how.
Here’s how smart chiropractors are crushing it with membership marketing.
✅ SEO (Search Engine Optimization)
Google isn’t going anywhere.
If you’re not on the first page for “chiropractor + [city],” you’re invisible.
What to do:
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Add “Chiropractic Membership Plan in [City]” to your homepage title
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Blog about “Why memberships are better than insurance”
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List your plan on BoomCloud’s Membership Directory
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Get 50+ legit Google reviews (more on that later)
✅ PPC / Google Ads
Stop wasting money on clicks that don’t convert.
Your goal? Drive traffic to a landing page for your membership plan.
Pro Tips:
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Run ads with headlines like: “Unlimited Adjustments? Yes. $59/month.”
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Use BoomCloud’s landing pages or plug into your website
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Retarget people who clicked but didn’t join — they’re one ad away
✅ Social Ads (Facebook & Instagram)
This is where your brand comes to life.
Think: lifestyle, healing, smiling people, short videos, meme-style education.
Ad Ideas:
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“Why insurance sucks. And why our patients are smiling without it.”
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Before/after stories of members who avoided surgery
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“Join today and your first visit is FREE!”
✅ Email Marketing
Your database is a goldmine.
Use it.
Send weekly or bi-weekly emails with:
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Educational content
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Patient testimonials
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Membership plan reminders
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Referral promos
Pro tip: BoomCloud™ integrates email sequences directly. It’s plug and play.
✅ Reviews = Trust
The average patient reads 7 reviews before booking.
If you don’t have them — they’re booking somewhere else.
Ask every happy patient:
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“Would you mind leaving us a quick review?”
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Text them the link — don’t leave it to chance
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Reward the team for getting more reviews (Starbucks gift cards work like magic)
✅ Referral Program
Here’s how you turn 1 patient into 10:
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Give each member $10 off for every friend they refer
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Run monthly raffles (“Refer a friend = Win an Apple Watch!”)
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Create shareable referral links with BoomCloud™
This stuff works because people trust their friends more than your ads.
What About Metrics? Track These or Stay Stuck
Data doesn’t lie.
Here are the only numbers that matter in membership marketing for chiropractors:
| Metric | What It Means |
|---|---|
| MRR | Monthly Recurring Revenue — cash that hits your account monthly |
| ARR | Annual Recurring Revenue — your predictable income over a year |
| RPP | Revenue Per Patient — how much each person is actually worth |
| Churn Rate | % of members leaving — keep it under 10% |
| Conversion Rate | % of patients signing up for your plan |
BoomCloud™ gives you a dashboard that shows this instantly.
You’ll feel like a Wall Street analyst… minus the stress.
Why This Model Works Better Than Insurance
Let’s settle this right now:
| Feature | Insurance | Membership Plan |
|---|---|---|
| Predictable Revenue | ❌ | ✅ |
| Fast Payments | ❌ | ✅ |
| Happy Patients | ♂️ | ✅ |
| High RPP | ❌ | ✅ |
| Retention | Low | High |
| Easy Billing | LOL | ✅ |
Mic. Dropped.
Resources to Supercharge Your Membership Game – marketing for chiropractors
BoomCloud™ Links
3rd Party Tools & Links
Final Words: You’re Not Just a Chiropractor — You’re a Business Owner. Act Like It.
You can keep:
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Playing the insurance game
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Getting ghosted by coupon-hunting walk-ins
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Worrying about payroll every month
OR…
You can build a chiropractic membership machine.
✅ Predictable revenue
✅ Loyal patients
✅ More time to do what you love — help people heal
BoomCloud™ gives you the tools.
You bring the vision.
