Let’s face it—digital marketing is all the rage, but there’s something undeniably effective about a tangible, beautifully designed postcard in a patient’s mailbox. When paired with tools like BoomCloud™, dental postcards can supercharge your membership plan and help you achieve predictable, recurring revenue.
Take a page from Premier Dental’s book: they scaled their membership program to an impressive 2,600 active membersby combining direct-mail campaigns with BoomCloud™’s powerful platform. Ready to learn how? Let’s break it down.
Why Dental Postcards Are Still a Marketing Powerhouse
In an era dominated by digital noise, a postcard feels personal. It grabs attention, delivers a clear message, and invites action—all without competing for space in a crowded inbox.
Benefits of Dental Postcards
- Targeted Reach: Focus on specific demographics with mailing lists.
- Tangible Appeal: Physical cards stick around longer than an email.
- High ROI: When done right, they deliver big results for a small investment.
Pro Tip: Use a service like MVP Mailhouse to simplify your postcard design and distribution.
How Premier Dental Used Postcards to Scale Their Membership Plan
The Goal: Predictable Revenue with Memberships
Premier Dental wanted to:
- Build a loyal patient base with a membership plan.
- Create predictable MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue).
- Increase overall patient spend with discounted, yet valuable, treatments.
The Strategy: Pairing Direct Mail with BoomCloud™
Step 1: Design Engaging Postcards
Premier Dental partnered with MVP Mailhouse to create eye-catching postcards that:
- Highlighted their membership plan benefits, like free cleanings and discounted procedures.
- Included a call-to-action directing recipients to sign up through their website.
Step 2: Automate Membership Management with BoomCloud™
Using BoomCloud™, they automated:
- Membership billing and renewals.
- Tracking metrics like active members, MRR, and ARR.
- Member engagement with reminders and personalized offers.
Step 3: Track Results and Optimize
By analyzing the ROI of their postcard campaigns, they adjusted messaging and targeting to maximize effectiveness.
The Results: Explosive Growth
- Active Members: 2,600 patients.
- MRR: $78,000.
- ARR: $936,000.
- Patient Spend: Membership patients spent an average of 3x more than non-members on additional treatments.
Premier Dental’s postcards didn’t just sit on coffee tables—they drove real, measurable results.
Why BoomCloud™ Makes Membership Plans Effortless
BoomCloud™ is the ultimate tool for managing and scaling your patient membership plan.
Key Features:
- Billing Automation: No more chasing payments or processing renewals manually.
- Metrics Tracking: Monitor MRR, ARR, and member activity in real-time.
- Seamless Integration: Connect your direct-mail campaigns to your membership platform for streamlined sign-ups.
How to Create a Winning Dental Postcard Campaign
1. Craft a Clear, Compelling Offer
Focus on what makes your membership plan irresistible. Highlight benefits like:
- Affordable monthly payments.
- Discounts on high-value treatments.
- VIP perks for loyal members.
2. Include a Strong Call-to-Action
Make it easy for recipients to take the next step.
- Example CTA: “Sign up today at [yourwebsite.com] and get your first month FREE!”
3. Use High-Quality Design
Invest in professional design that grabs attention and reinforces your brand.
4. Leverage Targeted Mailing Lists
Work with MVP Mailhouse to send postcards to households most likely to benefit from your services.
5. Track Your Results
Use tools like BoomCloud™ to measure the success of your campaigns and refine your strategy.
FAQs
Why are dental postcards effective for membership plans?
They deliver a direct, tangible message to potential patients, encouraging them to sign up for affordable, VIP-style care.
How does BoomCloud™ enhance postcard campaigns?
BoomCloud™ simplifies membership management, tracks key metrics like MRR and ARR, and ensures seamless integration with marketing campaigns.
What should I include on my dental postcards?
Highlight your membership benefits, include a clear call-to-action, and direct recipients to your website for easy sign-ups.
Final Call to Action: Scale Your Membership Plan with BoomCloud™ and MVP Mailhouse
If Premier Dental can grow to 2,600 active members with dental postcards and BoomCloud™, so can you!
Start crafting your perfect campaign today with MVP Mailhouse and see how BoomCloud™ can transform your membership management.
Click HERE to schedule your free demo and begin scaling your membership program!
Inbound Links:
- How to Scale Membership Plans for Dentists
- MVP Mailhouse for Dental Postcards
- Why Direct Mail is still an Awesome Strategy
Outbound Links:
