Let’s talk dental treatment plans. If you’re imagining boring charts and awkward patient discussions, think again. A well-executed treatment plan is like a treasure map, leading patients to better oral health and your practice to skyrocketing revenue. But here’s the twist: pair those plans with a membership program, and you’re onto something magical.
What if I told you that offering treatment plans through a membership plan isn’t just good for patient loyalty—it’s also a genius way to boost Monthly Recurring Revenue (MRR) and practice valuation? Ready to learn how? Let’s break it all down.
What Is a Dental Treatment Plan?
A dental treatment plan is a step-by-step outline of the care a patient needs. It covers everything from routine cleanings to more complex procedures like implants or crowns. Think of it as a roadmap to a healthier smile.
Why Treatment Plans Matter
- For Patients:
- Clear expectations for care.
- Understand costs upfront.
- Improved oral health outcomes.
- For Practices:
- Increased case acceptance.
- Opportunities to upsell high-value treatments.
- Loyal, satisfied patients.
Why Membership Plans Are the Ultimate Treatment Plan Strategy
Pairing treatment plans with a membership program is like adding a turbocharger to your practice.
What’s a Membership Plan?
A membership plan lets patients pay a monthly or annual fee for preventive care and discounts on additional treatments.
Examples of Membership Plans:
- Basic Plan: $30/month for cleanings, exams, and X-rays.
- Comprehensive Plan: $60/month for preventive care plus discounts on crowns and fillings.
- Family Plan: $100/month for up to four family members.
Why Membership Plans Work with Treatment Plans
For Patients:
- Affordable care without surprise bills.
- Discounts on high-value treatments in their plan.
- Peace of mind knowing their care is covered.
For Practices:
- MRR: Steady income that boosts your valuation.
- Higher Case Acceptance: Discounts make expensive treatments more accessible.
- Loyalty: Members stick with your practice longer.
4 Ways to Market Treatment Plans and Memberships
A treatment plan is only effective if patients accept it. These marketing strategies help get patients through your doors and signing up for care.
1. Know Your ICP (Ideal Customer Profile)
Identify who your membership plan benefits most. Families? Retirees? Budget-conscious young professionals? Create plans tailored to their needs.
2. Leverage Digital Marketing
SEO: Be Found Online
- Optimize your site for keywords like “dental treatment plans near me” and “affordable dental memberships.”
- Add a blog post explaining how membership plans make treatment plans affordable.
PPC: Immediate Patient Traffic
- Run Google Ads targeting searches like “affordable dental care without insurance.”
- Use landing pages with clear CTAs like “Join Our Membership Plan and Save!”
3. Partner with Local Businesses
Collaborate with small businesses to offer group memberships to their employees.
Benefits:
- Bring in patients who need consistent care.
- Boost community presence and goodwill.
4. Community Engagement
Host Free Care Events
Offer free exams or cleanings during community events and pitch your membership plan as an affordable follow-up option.
Sponsor Local Activities
Put your practice’s name on local sports team jerseys or charity event banners.
Case Study: How 7 to 7 Dental Scaled Treatment Plans to $1M ARR
Justin Coke’s 7 to 7 Dental practice transformed patient care with BoomCloud™. By combining flexible treatment plans and membership programs, they scaled their revenue to over $1M annually.
How They Did It:
Step 1: Built Tailored Membership Plans
Justin created plans that appealed to families and individuals needing comprehensive care.
Step 2: Focused on Digital Marketing
PPC ads and SEO brought patients to their website, where they highlighted the membership plan benefits.
Step 3: Automated Management with BoomCloud™
BoomCloud™ handled billing, renewals, and real-time metrics tracking, letting the team focus on patient care.
The Results:
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: Over $1 million.
- Case Acceptance: Increased by 50%.
Justin says, “BoomCloud™ turned our membership plan into the backbone of our practice’s success.”
Why BoomCloud™ Is Essential for Treatment Plans ️
Managing memberships and treatment plans can be time-consuming—but not with BoomCloud™.
What BoomCloud™ Offers:
- Automation: Handles billing, renewals, and tracking.
- Customization: Create plans that fit your patients’ needs.
- Insights: Real-time data on MRR, ARR, and case acceptance rates.
FAQs
What is the best way to market dental treatment plans?
Pair them with a membership program and use digital marketing strategies like SEO and PPC to reach patients online.
How do membership plans increase case acceptance?
They make treatments more affordable through discounts, which encourages patients to follow through with their care.
Why use BoomCloud™ for treatment plans?
BoomCloud™ automates membership management, making it easy to integrate with treatment plans and track key metrics like MRR.
Final Call to Action: Revolutionize Your Practice with BoomCloud™
Ready to take your dental treatment plan strategy to the next level? Combine the power of membership plans with tools like BoomCloud™ to increase loyalty, boost revenue, and simplify management.
Click HERE to schedule your free demo today and see how BoomCloud™ can transform your practice.
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