Let’s face it—PPOs are like the annoying middleman in every cheesy rom-com. They take too much, deliver too little, and somehow still think you’re lucky to have them. Spoiler alert: you’re not. If you’re tired of their game, it’s time to swipe left and start building your own in-house dental discount plan.
Think of this as your practice’s version of the ultimate VIP club. Your patients get perks, savings, and peace of mind. You get recurring revenue, fewer headaches, and loyal members who actually value your care. It’s a win-win! And with BoomCloud™, creating and managing your dental discount plan is like sipping a piña colada on a sunny beach—effortless and oh-so-satisfying.
Ready to revolutionize your practice? Let’s dive into 13 bold, edgy, and ridiculously effective steps to create an in-house dental discount plan that’ll have PPOs shaking in their boots.
Step 1: Dream Big and Set Clear Goals
First things first: what do you want from your dental discount plan?
- Do you want to kick PPOs to the curb?
- Attract uninsured patients?
- Build a predictable revenue stream?
Your goals will shape your plan, so dream big, baby. This isn’t the time to play small.
Step 2: Pick Your Perks
Your dental discount plan isn’t just a coupon book; it’s a value-packed membership that makes patients feel like rockstars.
- Offer discounts on major treatments (hello, crowns and implants).
- Include routine care like cleanings and exams.
- Toss in some extras like free teeth whitening or priority scheduling.
Pro Tip: BoomCloud™ lets you customize your plan to make it irresistibly awesome.
Step 3: Price It Right
Pricing is the secret sauce. Too high, and patients won’t bite. Too low, and you’ll leave money on the table. The sweet spot? $30–$50 per month or $300–$500 annually.
- Factor in your costs and desired profit margin.
- Make it a no-brainer for patients by showing how much they’ll save.
Step 4: Build It on BoomCloud™
Here’s where the magic happens. BoomCloud™ is the ultimate tool for creating, managing, and scaling your in-house dental discount plan.
- Automated Billing: No more chasing payments.
- Member Tracking: Know exactly who’s in the club.
- Custom Features: Design your plan to fit your practice perfectly.
BoomCloud™ takes the guesswork out of membership management so you can focus on patient care.
Step 5: Create a Killer Marketing Strategy
If your dental discount plan were a rock concert, marketing would be the fireworks. You need to get the word out loud and proud.
- Use social media to showcase patient success stories.
- Send email campaigns highlighting savings.
- Offer limited-time promotions to create urgency.
Case Study: A practice in sunny California saw a 50% membership increase after running a targeted Facebook ad campaign. BoomCloud™ tracked it all.
Step 6: Train Your Team to Sell Like Champs
Your front desk team isn’t just scheduling cleanings—they’re your sales squad.
- Teach them to explain the benefits in plain, simple terms.
- Arm them with BoomCloud™ tools to enroll patients on the spot.
- Reward them for hitting signup goals.
Step 7: Streamline the Signup Process
Patients hate paperwork. Make enrolling in your plan as easy as pie.
- Use BoomCloud™ to offer online signup options.
- Keep the in-office process short and sweet.
- Say goodbye to clunky forms—automation is your BFF.
Step 8: Show Off Your Plan Everywhere
Visibility is key. Make your in-house dental discount plan impossible to ignore.
- Feature it on your website with a clear call-to-action.
- Display signage in your office.
- Mention it in every patient interaction (seriously, every single one).
Step 9: Track Your Metrics Like a Boss
What gets measured gets managed. BoomCloud™ makes it easy to track key metrics:
- MRR (Monthly Recurring Revenue): How much cash is coming in each month?
- ARR (Annual Recurring Revenue): Your yearly earnings from memberships.
- Patient Retention: How loyal are your members?
Use this data to fine-tune your plan and maximize profits.
Step 10: Keep Your Members Engaged
Membership isn’t a one-and-done deal. Keep your patients excited and engaged.
- Offer exclusive perks for long-term members.
- Send regular updates about new benefits or discounts.
- Celebrate milestones like 1-year anniversaries.
Step 11: Add Services to Sweeten the Deal
Want to make your plan even more attractive? Add services that make patients say, “Sign me up!”
- Offer Botox or whitening subscriptions.
- Include sleep apnea treatments or orthodontics.
- Add dental warranties for extra peace of mind.
BoomCloud™ makes it easy to update your plan as you expand your services.
Step 12: Analyze, Adjust, and Scale
You’ve launched your plan—congrats! Now, it’s time to scale.
- Use BoomCloud™ analytics to identify what’s working and what’s not.
- Adjust pricing or perks based on patient feedback.
- Expand your marketing efforts to attract even more members.
Step 13: Celebrate Your Wins
Running a successful dental discount plan is no small feat. Celebrate your milestones and share your success.
- Hit 100 members? Throw a party.
- Reach $10K in MRR? Treat your team.
- Scale to 1,000 members? Well, now you’re just showing off (and we love it).
Case Study: How BoomCloud™ Helped One Practice Crush It
Dr. Amazing (not their real name, but it fits) started with just 20 members. Fast forward two years, and they’ve scaled to 933 active members paying $40 per month.
- MRR: $37,320
- ARR: $447,840
- Patient Spend: Members spent 4X more than uninsured patients on elective treatments.
How did they do it? With BoomCloud™ handling the heavy lifting and a savvy marketing plan that turned patients into raving fans.
Final Thoughts: Your Roadmap to Success
An in-house dental discount plan isn’t just a revenue booster—it’s a practice game-changer. With BoomCloud™ in your toolkit, you’ll have everything you need to build, manage, and scale a plan that delights your patients and supercharges your bottom line.
Ready to ditch the PPO drama and take control of your practice’s future? Let’s do this.
