How to Capture Low Hanging Fruit 2 minutes
Learn how your practice can get some early wins by signing up low hanging fruit for your dental membership program.
Chapter 3 : How to capture low hanging fruit
If you are just getting started with your dental membership program, you are going to need some quick wins so you stay motivated! When you launch something new you are adding new systems and process to your practice, it takes practice to understand all the benefits and how to talk to patients about your membership program, much like learning the guitar or useful skills you need to practice.
I recommend going into your practice management software and pulling a report of all your uninsured patients. Once you get this report print it out and start contacting these patients by phone and start educating them about your dental membership program, the benefits they receive and how much they could save. Once you educate them ask them if they would be interested in signing up for your program. If you use BoomCloud, you then can email them our enrollment form or enroll them over the phone.
You can use the same uninsured report to send these patients educational emails, I always recommend adding a video in the email to personalize the message and make it more engaging, use your phone to record the video or if you have the budget get a professional video made for your practice specifically educating your patients about your dental membership program.
As these uninsured patients come into your office you can talk to them face to face and tell them about the savings and benefits when they join!
Remember, Member patients buy 2X – 3.4X more than non-members, by starting out with existing patients you will create a loyalty system for your practice and patients will end up spending more and getting more work done at your office.
Use this strategy to capture the low hanging fruit in your own practice, but don’t gorget the key to steady growth is external marketing in your local area.
1. Create a report in your practice management system
2. Start contacting your uninsured patients
3. Update me on your progress – [email protected]
Jordon Comstock is the founder and CEO for BoomCloud. He focuses on teaching dental practices about the importance of creating membership programs to generate recurring revenue, build patient loyalty, increase external marketing and increase case acceptance.
Chapter 1 - Marketing Basics
Chapter 2 - Market Research
Chapter 3 - How to capture low hanging fruit
Chapter 4 - Best marketing strategies
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