A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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How Do You Build a Successful Dental Practice?
Spoiler Alert – Great Dentistry Alone Won’t Build Your Dream Practice Let’s get something brutally honest out of the way: “Being a great dentist doesn’t guarantee you a great dental practice.” If it did, every dental school nerd who could ace a root canal would be driving a Lambo right now. ️ But here’s...
Marketing for Chiropractic: How to Ditch Insurance, Stack Recurring Revenue & Actually Have Fun Growing Your Practice
❌ Let’s Start With the Ugly Truth Let's chat about marketing for chiropractic offices! You could be the best adjuster on the planet.Hands like butter. Precision like a sniper. You restore posture and turn pain into joy like a magician. And yet… If your marketing sucks, your practice will stay small, chaotic, and...
Chiropractic Membership Plans: How to Build a Cash-Flowing, Patient-Loyal, PPO-Free Practice Like a Boss
Real Talk: Insurance is Killing Your Margins Lets talk about Chiropractic Membership Plans! Here’s the truth most chiropractors don’t want to admit: “You’re not running a business. You’re running a really stressful charity funded by PPOs.” You know the drill: You bill $120. Insurance pays $42.17. Patients ghost you...
Dental Membership Plan Marketing: The Ultimate Guide to Recurring Revenue
Let's Be Honest: Most Dental Marketing Is Weak You’ve got a killer team, a beautiful practice, high-tech gear, and you're still wondering: “Where the hell are my loyal patients?” You run new patient specials… they ghost.You accept 10+ PPOs… and get paid like you're a dental intern.You post on Instagram… and your only...
Patient Retention: The No-BS Guide to Keeping More Patients
Real Talk: If You’re Losing More Patients Than You’re Keeping, You’re Bleeding Money You don’t have to be a marketing genius to know this: “It costs WAY more to get a new patient than it does to keep one.” Yet here we are — running “$49 new patient specials” while last week’s patient ghosts us after their cleaning....
How Do You Get More Patients in a Dental Practice?
Let’s Get Real: You Don’t Have a New Patient Problem — You Have a Strategy Problem Let's talk about the ultimate marketing question: How do you get more patients in a dental practice? Everyone and their marketing consultant is out here yelling: “You need more new patients!” Sure, maybe. But more often than not, you...
Optometric Website Marketing: The No-BS, All-Action Guide to Turning Your Website Into a Membership Money Machine
Your Website Isn’t a Digital Business Card — It’s a Freakin’ Funnel Let's chat about optometric website marketing! Let me guess: Your website looks good. Nice colors. Sleek logo. You’ve got a fancy “Book Now” button in the top right. Cool. So… where’s the revenue? You’ve got traffic, but people bounce. You’ve got a...
Social Media Marketing for Chiropractors: The No-BS Guide to Building Loyalty
You Don’t Need More Likes. You Need a Real Strategy. Let’s cut through the fluff real quick. Most social media marketing for chiropractors looks like this: Awkward “Happy Monday” team photos Random “Did you know?” facts ️ Posts with #chiropracticlove #adjustmentlife #nooneseesthese And guess what? You’re not getting...
Dental Office Marketing Gifts That Actually Build Loyalty
Let’s Be Honest: Most Dental Giveaways Are Lame You’ve seen it. A cheap pen that barely writes A toothbrush so stiff it could file down concrete A calendar fridge magnet from 2017 still somehow on the front desk These aren’t marketing gifts — they’re clutter. “If your ‘gift’ ends up in the trash, it’s not marketing —...
Dental Practice Valuation Rule of Thumb: Don’t Sell Yourself Short (Literally)
Let’s Get One Thing Clear: Your Practice Isn’t Just Worth a "Rule of Thumb" Okay Doc, listen up. Let's talk about the dental practice valuation rule of thumb... You built your practice from scratch.You hired, fired, invested, and put in years of blood, sweat, and bitewings. Now someone’s telling you the value of your...
Dentistry Profit Margins: How to Stop Bleeding Cash and Start Printing Predictable Profits with Membership Plans
Listen Up: Your Margins Suck (But It’s Not Your Fault) Let's talk about Dentistry Profit Margins! If you’re a dentist reading this, you probably didn’t go to dental school to become a full-time spreadsheet juggler, PPO negotiator, and insurance claim warrior. But here you are — working your tail off, producing six...
Dental Social Media Campaigns That Actually Work: How to Get More Clicks & More Patients
Let’s Get One Thing Straight: "Likes" Don’t Pay the Bills I’ve seen it a hundred times. A dentist posts a smiling team photo with the caption: “Happy Monday from the best team ever!! ” They get 7 likes. Maybe a comment from their aunt. And zero patients booked. Then they wonder why their dental social media campaigns...
Dental Marketing Ideas for October That’ll Have Patients Falling for You
Let's talk about Dental Marketing Ideas for October October isn’t just about pumpkin spice and Halloween—it’s the perfect time to brew up creative marketing ideas for your dental practice. Whether you're looking to attract new patients or keep your current ones loyal, a patient membership program combined with...
SEO for Optometry: The Ultimate No-BS Guide to Getting Found, Booked, and Paid (With Memberships That Print Cash)
Most Optometry SEO Advice Is Soft. This Isn’t. This article is about seo for optometry Let me guess. You’ve heard this before: “Just write blog posts, build backlinks, and patients will show up!” Sounds nice. Like a unicorn farting glitter. Let's talk seo for optometry But the reality? You spent $1,500/month on an...
Chiropractor SEO Expert Secrets: The Ultimate Guide to Ranking Higher
Let's Be Honest: SEO Is Useless if You Don’t Convert Most chiropractor SEO experts out there will tell you how to rank #1 on Google. But here’s the thing nobody says out loud: What’s the point of ranking #1 if no one books? I’ve met chiropractors who were “crushing it” on Google, getting hundreds of clicks a week —...
The Ultimate Chiropractic Marketing Strategy
The Ultimate Chiropractic Marketing Strategy Let’s Be Real: Most Chiropractic Marketing Strategy Advice Can Be a Dumpster Fire Yeah, I said it - Lets talk about the perfect chiropractor marketing strategy Here’s what the average chiropractic marketing strategy looks like in 2025: A $99 exam “deal” that attracts...
Membership Marketing for Chiropractors: The Secret Strategy to Build Loyalty, Boost Revenue & Ditch PPOs for Good
Chiropractic Marketing Is Broken (But You Can Fix It) Let’s get this out of the way: most chiropractors market like it’s still 2003. Newspaper ads next to mattress store coupons Flyers on windshields (are you serious?) Facebook posts with 0 likes and “Come get adjusted ♂️✨” captions You’re not building a brand —...
Chiropractic Marketing That Doesn’t Suck: How to Grow Like a Beast Using Membership Plans, Ads & a Bit of Swagger
So, You Wanna Win at Chiropractic Marketing? Let’s be honest — most chiropractic marketing out there is a joke. You’ve got: Awkward stock photos of people pretending to stretch Coupons taped to pizza boxes Ads that say “Come for the back crack, stay for the… uh… newsletter?” Nope. That’s not going to cut it in 2025....
The Latest Trends in Dentistry: What’s Shaping 2025?
Latest Trends in Dentistry Dentistry in 2025 is not your grandpa's drill-and-fill practice. It's a dynamic fusion of technology, patient-centric care, and innovative business models. Let's dive into the top trends revolutionizing the dental industry this year. AI-Powered Diagnostics: The Future is Now - Latest Trends...
Dental AI Chatbots: The Secret Weapon to Skyrocket Your Membership Plans
In the ever-evolving world of dentistry, staying ahead means embracing technology that not only streamlines operations but also enhances patient experience. Enter the dental AI chatbot—your new best friend in automating patient interactions and growing your membership plans. Why Dental AI Chatbots Are a Game-Changer...
Dental Practice Software That Actually Makes You Money: The Ultimate Guide to Running a PPO-Free, Membership-Driven Machine
Let’s be honest — most dental practice software is about as exciting as reading a CDT code manual. It’s clunky. Overpriced. And built more for your accountant than for growing your business. But what if your software did more than just manage patients? What if it actually helped you: ✅ Get paid every month (before...