A blog for dental practice owners, optometry practice owners, spa owners & their team members!
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The Secret to Skyrocketing Average Dental Practice Revenue
Let’s talk average dental practice revenue. Yeah, I know—it’s the number everyone’s obsessed with, but no one likes to admit it. Well, buckle up, because today, we’re peeling back the curtain on what the benchmarks really are, and more importantly, how to absolutely obliterate those numbers and turn your practice...
Crushing It as an Independent Optometrist: Secrets to Scaling Your Practice with Style
Being an independent optometrist is like juggling flaming torches while riding a unicycle—but don’t worry, it’s not all fire and chaos. It can also be incredibly rewarding (and profitable) when you nail your patient experience, marketing strategies, and membership program. In this guide, we’re diving into how you can...
Lifetime Value of a Dental Patient: How to Turn Casual Patients into Lifelong Fans
Okay, dentists, let’s talk numbers. Not the boring “1+1=2” kind. I’m talking about the juicy metrics that keep your practice thriving: Lifetime Value (LTV), Cost to Acquire Patients (CAC), Payback Periods, and more. These metrics are like your dental X-ray—they give you the full picture of your practice’s health....
How Much Is My Dental Practice Worth? Stop Guessing, Start Scaling!
Alright, dentists, let’s get real: your dental practice is more than just a building with dental chairs and a panicked patient in Room 2. It’s your blood, sweat, and maybe a few tears (and possibly a cavity or two from sneaking lunchtime donuts). Now, as you think about its worth, you’re probably asking, “How much is...
“Dental Practice for Sale by Owner” — Building Value Before You Cash Out
Alright, dentists, let’s cut to the chase: selling your dental practice is no small feat. If you’re going the “dental practice for sale by owner” route, you’ve got to do more than throw a “For Sale” sign on your website and cross your fingers. Buyers are looking for value—systems, processes, and most importantly,...
Dental Practice Acquisition: Stop Selling Yourself Short!
Alright, dentists. You’ve spent years perfecting your craft, making pearly whites shine, and turning nervous patients into lifelong fans (or at least tolerable ones). But now you’re eyeing the prize: selling your practice - Dental Practice Acquisition. The problem? Too many dental practice owners undervalue their...
Dental Digital Marketing Tips That Actually Work
Alright, folks, buckle up! If you’re ready to kick your practice’s online game into overdrive, let’s dive into the wild world of dental digital marketing. We’re talking about strategies that will make your patients think, “Wow, they really GET me!” and your competition wonder, “What magic are they working?!” So grab...
Average Dental Practice Profit: Stop PPOs From Bleeding You Dry
Alright, dentist warriors, let’s talk about the not-so-average topic of average dental practice profit. If you’re feeling like you’re running on a hamster wheel of declining profit margins, you’re not alone. Thanks to PPOs, the dental industry has been hijacked by insurance companies who are siphoning off your cash...
Dental Billing Software: How to Build Recurring Revenue & Ditch PPO Chaos
Today, we’re diving into the magic of dental billing software and how you can use it to launch and scale a membership plan that crushes PPOs, creates predictable revenue, and builds a loyal patient base that actually loves you. Oh, and we’re throwing in a killer case study from 7 to 7 Dental to show you how it’s...
Dentist Marketing Budget: How to Spend Smart, Attract Ideal Patients, and Build a Killer Membership Plan
Alright, dentists, let’s get real for a second. You’re not just in the tooth business—you’re in the people business. And to run a successful practice, you’ve got to master the fine art of marketing. But here’s the catch: if you’re throwing cash at random ad campaigns without a plan, your dentist marketing budget is...
Breaking Free: How to Thrive as an Out of Network Dentist
Alright, dental warriors, buckle up! If you’re here, you’re probably daydreaming about cutting the cord with PPOs. You’ve had enough of their slashed reimbursements, endless red tape, and general soul-sucking energy. You’re ready to step out of the PPO hamster wheel and into the big leagues as an out-of-network...
Dental Office Marketing: 20 Wildly Creative Ideas to Grow Your Practice
Alright, dentists, let’s get real about Dental Office Marketing. If your marketing plan consists of the occasional postcard and a prayer, you’re missing out on a golden opportunity to attract loyal patients, ditch insurance headaches, and grow your practice like a boss. Enter the world of dental office marketing,...
Vision Plan Software: The Secret Sauce for Optometry Success
Let’s start with a hard truth: managing an optometry practice in the insurance age can feel like herding cats while juggling chainsaws. Between PPO reimbursements that barely cover lunch money and unpredictable cash flow, it’s a miracle you’re still standing. But what if there was a better way? Enter vision plan...
Vision Membership Plan: Your Optometry Practice’s Secret Weapon
If you’re an optometrist who’s tired of juggling insurance claims, negotiating with PPOs, and stressing over your bottom line, it’s time to throw out the rulebook. There’s a better way to run your practice—one that’s fun, profitable, and actually makes your patients happy: vision membership plans. A membership plan...
In-House Vision Membership Software: The Secret Weapon Your Optometry Practice Needs
Alright, vision heroes—time to talk about the one thing that could revolutionize your optometry practice and finally get you off the PPO hamster wheel: in-house vision membership software. I know what you’re thinking: “Software? Really? Is it going to make me a latte, too?” No, but it’s going to do something...
Dental Savings Plan Software: The Secret Sauce for Scaling Success
Alright, folks, Lets talk about Dental Savings Plan Software—let’s get real for a second. Running a dental practice in today’s world is like trying to navigate rush hour traffic with a blindfold on. PPOs are robbing you blind, patients are more insurance-confused than ever, and your overhead keeps climbing faster...
Average Optical Capture Rate: Boost Yours with a Membership Program
If your optical capture rate could use a little love, don’t worry—you’re not alone. Capturing patients who buy their glasses, contacts, and other eye care products directly from your practice is a challenge for most optometry clinics. But here’s the thing: it doesn’t have to be. What if I told you there’s a way to...
Increase Dental Production: The Membership Plan Revolution You Need
Let’s talk about the holy grail of every dental practice: increasing dental production. It’s not just about filling chairs—it’s about filling them with ideal patients who say yes to treatment, spend more, and keep coming back. If you’re tired of juggling PPO plans, writing off profits, and chasing down insurance...
Multi-Location Dental Practices: How to Maximize Revenue Like a Boss
Running a multi-location dental practice is like juggling flaming torches while riding a unicycle—it’s exciting, impressive, but also a lot. You’ve got multiple offices to manage, teams to motivate, and patients to attract and retain. So how do you maximize revenue across all your locations without losing your mind?...
Best Optician Marketing Strategies to Crush the Competition
Meta Description: Boost your practice with the best optician marketing strategies, including patient membership plans to attract, retain, and wow your patients. So, you’re an optician, and you’ve realized that hoping patients stroll in off the street is not a marketing strategy. Good news: we’re here to help you...
Creative Dental Marketing Ideas: Out-of-the-Box Ways to Attract and Retain Patients
Let's talk about Creative Dental Marketing Ideas! Let’s face it—traditional dental marketing can be as stale as last week’s bread. Flyers, radio ads, and those awkward “smile more” billboards? Snooze. If you want to fill your chairs with happy, loyal patients, you need to think outside the toothpaste box. It’s time...