A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Dental Posts for Facebook: How to Turn Likes Into Loyal Patients and Predictable Practice Growth
Tired of Posting Tooth Trivia to Crickets? Make Facebook Work for Your Dental Office—AND Your Bottom Line Let’s be honest—most dental posts for Facebook look the same: “Did you floss today?” (Yawn.) “Reminder: Schedule your cleaning!” (Crickets.) A blurry team selfie and, if you’re lucky, a National Donut Day...
Dental Patient Loyalty: The Secret Weapon for Sky-High Revenue, Rock-Solid Retention, and Wild Practice Growth
Why “Dental Patient Loyalty” Is the New Superpower (and Why Most Offices Miss It!) Let’s be honest—most dental offices think “patient loyalty” means a smiley receptionist, free pens, and the occasional $10 Starbucks card for referrals. Cute, but in 2025? Totally basic. The REAL secret to dental patient loyalty? It’s...
In‑Office Loyalty Plans: What They Are & Why They Explode Patient Lifetime Value
Stop Discounting Your Practice—Build A Loyalty Plan That Pays You Back If you're relying on tooth‑whitening promotions and PPO dependence to survive, you’re basically printing money onto toilet paper. Low value. High overhead. Imagine instead that your patients pay you month after month, show up consistently, accept...
Improvements for a Dental Office Manager That Drive Growth, Loyalty & Revenue
Stop Being a Checkbox Manager — Become the Growth Driver Your Practice Needs Let’s get one thing straight: Office managers aren’t glorified schedulers. The best ones aren’t just running the day-to-day—they’re steering the ship. But too many dental office managers are stuck in reactive mode: putting out fires,...
How to TX Plan a Dental Case Like a Master & Boost Revenue with Membership Magic
Your Treatment Planning Isn’t Broken—It’s Just Boring (And Underperforming) If you're Googling how to tx plan a dental case, chances are you're doing great dentistry—but maybe your patients aren’t saying “yes” nearly enough. So you wonder: Am I explaining it clearly enough? Am I respecting their concerns? Or is it...
How to Market My Dental Practice Like a Ninja CEO (Not Another Generic Dentist)
You're Not a Dentist Who Needs “Visibility” — You're a CEO Who Needs a Messaging & Offer Strategy Here’s the brutal truth: Most dentists waffle between posting teeth selfies and blowing money on ads that get zero ROI. That’s because they treat marketing as an expense, not a strategic funnel anchored on a...
How to Market Dental Office Like a Modern-Day Maverick (Not a Dinosaur in Scrubs)
Your Website Isn’t the Problem — Your Offer Is Dentists love asking, “How do I market my dental office?” They hire agencies.Buy Facebook ads.Blow $5K on a “rebrand” that ends in a pastel logo shaped like a molar. Here’s the truth bomb nobody tells you: Marketing doesn’t start with ads. It starts with your offer. If...
How to Market a Dental Office (Without Being Boring, Broke, or Beholden to PPOs)
Dentistry is NOT Boring. So Why is Your Marketing? Let’s cut the floss: Most dental marketing is about as exciting as watching fluoride dry. "Family-friendly care.""Your smile is our top priority.""We cater to cowards." Cringe. If you're serious about learning how to market a dental office and actually get results...
How to Make More Money as a Dentist (Without Selling Your Soul to PPOs)
You Don’t Need More Patients — You Need More Profit Per Patient Let’s say the quiet part out loud... Most dentists are broke in fancy scrubs. Sure, you're producing $1.2M a year, but your take-home is embarrassingly low, thanks to PPOs, insurance games, and patients ghosting halfway through treatment. So what do most...
How to Make Extra Money as a Dentist Without Selling Your Soul to Insurance Companies
Stop Grinding for Pennies When You Could Be Scaling for Profit So you want to know how to make extra money as a dentist? Here’s what most docs will tell you: "See more patients!" (You’re already booked out. Thanks, Karen.) "Do more crowns!" (You’re already doing that — and barely seeing the ROI.) "Buy another...
How to Make Money as a Dentist Without Burning Out or Selling Your Soul to PPOs
You Didn’t Go to Dental School to Be an Overworked PPO Robot Let’s get real for a second. You were promised a life of prestige, profit, and personal fulfillment when you became a dentist. But now? You're staring down: 40% write-offs from PPOs Patients ghosting your treatment plans High overhead Insurance drama And a...
Can I Go to the Dentist Without Insurance? The Truth (and the Surprising Solution Most People Miss)
No Insurance? No Problem. (But Skip the Stress and the Tooth Fairy!) Let’s set the record straight:Over 100 million Americans ask “can I go to the dentist without insurance” every year. Most end up convinced they have two choices: Skip care and hope their toothache is just “seasonal allergies.” Take out a second...
Best Dental Savings Plan: The Real Secret to Big Smiles, Small Bills, and Lifetime Loyalty
Sick of Insurance Headaches? The Best Dental Savings Plan Isn’t What You Think Let’s be honest—Googling the “best dental savings plan” is usually code for “please, someone save me from the insurance mafia.”We’ve all been there: Insurance premiums that make your eyes water Fine print so tiny you need a microscope...
Best Dental Plans: The Ultimate Guide to Saving Your Smile (and Your Wallet) in 2025
Tired of Getting Burned by Insurance? The Best Dental Plans Are NOT What You Think Let’s cut to the chase—most people looking for the best dental plans are done with traditional dental insurance.Premiums go up, coverage goes down, and your “preventive visit” turns into a choose-your-own-bill adventure. Ready for a...
Best Dental Discount Plans: The Smart Way to Save on Your Smile (and How Practices Make It a Win-Win)
Still Buying Dental “Discount Cards”? Why the Best Dental Discount Plans Aren’t What You Think Let’s get real—most people searching “best dental discount plans” are tired of playing the dental insurance lottery. You know the drill: Sky-high premiums Denials for “pre-existing” cavities (huh?) Networks that only work...
Dental Office Text Messaging: The Secret to Fewer No-Shows, Happier Patients, and Wildly Predictable Revenue
Why Your Office Phone Is Killing Growth (and How a Simple Text Message Can Save the Day) Picture this:It’s 2025. You’re still calling patients to confirm appointments, leave voicemails, and play phone tag. Meanwhile, your competitors are using dental office text messaging to fill their schedule, drive loyalty, and 2x...
Dental Office Promotions Giveaways: 15 Genius Ideas to Turn Freebies Into Lifelong, High-Spending Patients
Tired of Free Toothbrushes and No-Show Newbies? How to Turn Giveaways Into Pure Practice Gold Let’s be real:If you’re still running dental office promotions giveaways like “free toothbrush for every new patient,” you’re basically throwing money into a black hole and hoping a unicorn comes out. But what if your next...
17 Wild Dental Office Promotion Ideas That’ll Actually Grow Your Practice (and Make Patients Rave!)
Bored of Boring Promos? Here’s How Smart Dental Offices Stand Out (and Double Their Revenue!) Let’s be honest—most dental office promotion ideas are about as exciting as watching fluoride dry. “$99 New Patient Special!” “Free toothbrush!” “We’ll clean your teeth AND your clock!”Sound familiar?If you want to actually...
Dental Office Manager: The Unsung Hero Who Makes Practices Profitable, Fun, and Freakishly Efficient
Meet the MVP in Scrubs—The Dental Office Manager (and Why Most Dentists Are Lost Without One) Let’s cut to the chase:You can have the best dentist in town, the fanciest equipment, and TikTok-worthy reception chairs…But if your dental office manager isn’t world-class?You’re one “forgotten insurance claim” away from...
Dental Office Management Training: The Secret to Explosive Growth, Happy Teams, and Revenue That Never Sleeps
Why Most Dental Offices Run Like a Circus (and How Killer Management Training Fixes It Fast) Let’s be real—most dental offices have at least a little chaos hiding under the surface. Phones ringing, patients double-booked, a billing nightmare in the back office, and a manager who’s also part-time therapist.Sound...
Dental Office Forms Templates: The Secret Weapon for Smarter, Richer, and WAY Less Stressful Dentistry
Paper Cuts or Profit—Which Side of Dental Office Forms Are You On? Let’s be real:Most dentists didn’t get into the biz to become paper-pushers. And yet—every day, front desks are buried under clipboards, insurance forms, HIPAA nightmares, and handwriting that looks like it lost a fight with a tornado. ✍️ But what if...