A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to September 8, 2025 - Make it a Rockin' Day!
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Grow Your Optometric Office: Why Memberships Beat Marketing Gimmicks Every Time (And How to Create Revenue on Autopilot!)

Grow Your Optometric Office: Why Memberships Beat Marketing Gimmicks Every Time (And How to Create Revenue on Autopilot!)

️ Let’s get real: If your “growth strategy” is crossing your fingers and hoping for walk-ins, you might as well open a lemonade stand in a snowstorm. ‍♂️ The new rule: Optometry isn’t just about better vision—it’s about building a business model that keeps your chair full, your phone ringing, and your bank account...

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️‍️ Free Marketing Ideas for Optometry: How to Grow Your Practice, Build Loyal Fans, and See Explosive Recurring Revenue (No Big Ad Spend Required!)

️‍️ Free Marketing Ideas for Optometry: How to Grow Your Practice, Build Loyal Fans, and See Explosive Recurring Revenue (No Big Ad Spend Required!)

You’ve got the degrees, the cool gadgets, and the magic touch to help your town see better. But your waiting room’s emptier than your 2020 social calendar…Sound familiar? Let’s fix that. The Hidden Problem with “Traditional” Optometry Marketing (And Why Free Ideas Outperform Paid Ads) Let’s be honest: most optometry...

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The Dental Savings Epiphany: Why Cigna Dental Savings for Seniors Isn’t Just a Discount—It’s a Revolution (And Your Practice Needs to Get On Board)

The Dental Savings Epiphany: Why Cigna Dental Savings for Seniors Isn’t Just a Discount—It’s a Revolution (And Your Practice Needs to Get On Board)

Imagine this: You’re a senior, staring at a dental bill that could fund your grandkid’s first car. The dentist shrugs, the insurance barely covers a cleaning, and you’re left picking which tooth is most “optional.” Relatable? You’re not alone. Fact: Over 70% of seniors will face significant out-of-pocket dental costs...

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