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A blog for dental practice owners, optometry practice owners, spa owners & their team members!

Hello! Welcome to January 22, 2025 - Make it a Rockin' Day!

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How to Attract New Dental Patients: Stop Playing Hide and Seek with Your Revenue

How to Attract New Dental Patients: Stop Playing Hide and Seek with Your Revenue

Let’s face it: attracting new dental patients can feel like shouting into the void, hoping someone, anyone, hears you over the noise of every other practice in town. But what if I told you there’s a better way? (Cue dramatic pause.) It’s not just about filling chairs—it’s about filling chairs with the right patients....

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Dental Practice Success: How Membership Programs Are Your Secret Sauce

Dental Practice Success: How Membership Programs Are Your Secret Sauce

Want to hear the truth about dental practice success? It’s not about who has the shiniest equipment or the fanciest office. Nope. It’s about who’s got the smarts to make revenue predictable, patients loyal, and case acceptance rates skyrocket. That’s where dental membership programs come in—a goldmine of opportunity...

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How to Get More Dental Patients That Have Time (And Actually Show Up)

How to Get More Dental Patients That Have Time (And Actually Show Up)

Let’s address the elephant in the waiting room: How to get more dental patients that have time (And Actually Show Up) (And Actually Show Up) dental patients who schedule appointments but “don’t have time.” You know the drill (pun intended). They’re either ghosting your reminder calls or “forgetting” their...

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Optometry Practice Technology: The Tech Revolution That’s Giving Optometrists Their Lives Back

Optometry Practice Technology: The Tech Revolution That’s Giving Optometrists Their Lives Back

Let’s get real for a second: running an optometry practice without solid tech is like trying to diagnose a patient with one eye shut. Sure, you might get by, but are you really thriving? Spoiler alert: no, you’re not. That’s where optometry practice technology—led by BoomCloud™, Weave™, and smart marketing...

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How to Market a Pediatric Dental Office Without Losing Your Sanity (or Your Humor)

How to Market a Pediatric Dental Office Without Losing Your Sanity (or Your Humor)

Kids love candy, and parents love clean teeth. You? You love a packed schedule and a thriving pediatric dental office. Let’s connect the dots. When it comes to how to market a pediatric dental office, you’re not just selling dental services—you’re selling trust, comfort, and maybe a sticker or two. Marketing to...

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Average Dental Office Production: Break the Benchmarks and Rule Your Revenue

Average Dental Office Production: Break the Benchmarks and Rule Your Revenue

Because Playing It Safe Is So Last Decade Alright, buckle up, dental warriors! Let’s talk average dental office production—that magical number you either proudly show off in your team meetings or secretly hope no one asks about. Production is the lifeblood of your practice, and if you’re just cruising at “average,”...

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Marketing Plan for a Dental Office: Smiles, Strategy, and Skyrocketing Revenue

Marketing Plan for a Dental Office: Smiles, Strategy, and Skyrocketing Revenue

Alright, dental pros, let’s cut to the chase and discuss a Marketing Plan for a Dental Office. You’ve got the skills, the shiny chairs, and the world’s best hygienist (don’t tell Karen in the back office). But if you don’t have a killer marketing plan for your dental office, you’re leaving money—and new patients—on...

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The Best Dental Marketing Is More Than Ads—It’s a Strategy That Prints Money

The Best Dental Marketing Is More Than Ads—It’s a Strategy That Prints Money

Let’s get one thing straight: if you think the best dental marketing is about flashy ads and a fancy website, you’re missing the point. Sure, those things help, but they’re not the foundation of a successful dental marketing strategy. The real MVP? A stellar patient experience paired with rock-solid numbers like ARPP...

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Appealing Dental Claim Denial: When Insurance Says “No,” You Say “Watch Me!”

Appealing Dental Claim Denial: When Insurance Says “No,” You Say “Watch Me!”

Let's talk about appealing dental claim denial - There’s nothing quite like the joy of getting a dental claim denial letter, right? Just kidding—it’s the stuff of nightmares. You’ve already done the work, your patient is happy, and then bam—the insurance company swoops in with their favorite two-letter word: NO. But...

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How to Value a Dental Practice: The Ultimate Guide to Dollar Signs and Smiles

How to Value a Dental Practice: The Ultimate Guide to Dollar Signs and Smiles

Let’s get real for a second—valuing a dental practice isn’t just about counting chairs, equipment, and how many times you’ve upgraded your whitening machine. Nope, it’s about the bigger picture—the revenue, the patient loyalty, and how much future awesomeness your practice can deliver. So, whether you’re looking to...

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Negotiating Fee Schedules with Insurance Companies: A Battle Worth Fighting

Negotiating Fee Schedules with Insurance Companies: A Battle Worth Fighting

If you’ve ever tried negotiating fee schedules with insurance companies, you probably know it’s like arm-wrestling a sumo wrestler—slow, exhausting, and you’re not entirely sure it’s worth the effort. But here’s the kicker: it is worth it—if you do it right. Let’s dive into how renegotiating dental insurance fees can...

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Dental Billing Tools: How to Stop Losing Your Mind (and Money)

Dental Billing Tools: How to Stop Losing Your Mind (and Money)

Let’s face it: dental billing is a dumpster fire waiting to happen. One wrong code, one missed payment, or one stubborn insurance claim, and suddenly, your practice feels like it’s trapped in a billing black hole. But guess what? It doesn’t have to be that way. What if I told you there’s a lineup of dental billing...

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Terminate Contract with a Dental Insurance Company: Escape the PPO Circus

Terminate Contract with a Dental Insurance Company: Escape the PPO Circus

Lets talk about -  How to Terminate Contract with a Dental Insurance Company Let’s face it, folks: working with dental insurance companies can feel like running on a hamster wheel made of red tape, write-offs, and endless denials. You’re grinding away, but at the end of the day, your revenue is squeezed tighter than...

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Optometrist Software That’ll Make Your Practice Sing

Optometrist Software That’ll Make Your Practice Sing

Let’s talk optometrist software, the unsung heroes of modern-day eye care. You might think software is just something to book appointments or send text reminders, but oh no—it’s so much more. It’s the key to scaling your business, boosting patient loyalty, and raking in that sweet, sweet recurring revenue. If you’re...

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The Ultimate Dental Referral System: Turning Patients into Your Best Marketers

The Ultimate Dental Referral System: Turning Patients into Your Best Marketers

Let’s cut to the chase & talk about a dental referral system for your practice, dentists: most referral programs are...well, kind of lame. A fridge magnet and a polite “please tell your friends about us” just won’t cut it in today’s world. If you want referrals to pour in, you need a referral engine, not a...

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How to Get More Patients Into Your Dental Practice: The Ultimate Guide

How to Get More Patients Into Your Dental Practice: The Ultimate Guide

This article discusses how to get more patients into your dental practice! Let’s talk about the big elephant in the dental room: patients. You need more of them. Not just any patients, though—great patients. The kind that pay on time, don’t ghost you after their first cleaning, and actually floss (or at least lie...

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