If You’re Not Online, You Don’t Exist (Especially as an Optician) Here’s a reality check for every optician who’s still relying on that dusty sandwich board out front: If you’re not crushing online marketing for opticians, you might as well hang a “Closed” sign on...
If Your Eye Care Practice Isn’t Online, You’re Invisible (Sorry, Not Sorry) Let’s face it, optometrists: these days, “word of mouth” has a new meaning. If your practice isn’t showing up on Google, Facebook, or even TikTok, you’re basically playing hide-and-seek with...
Why Old School Insurance Is Out—And Membership Software for Optometrists Is In! Let’s get real, optometrists: Insurance is about as fun as a poke in the eye with a rusty PD ruler. Patients hate the paperwork. Your staff dreads those “we don’t cover that” phone calls....
Marketing to Eye Care is Broken—Here’s How the Top Practices Fix It You know what’s not sexy? Endless discounts, boring “$49 exam” billboards, and ads that disappear faster than last year’s TikTok dance craze. The truth: Marketing to eye care needs an upgrade—and the...
Stop Waiting for New Patients—Make Them Come to You Let’s be brutally honest—“marketing optometry practice” usually means tossing a few dollars at a Facebook ad and praying someone needs new glasses this month. That’s so 2009. Your marketing should predict success,...
