A blog for dental practice owners, optometry practice owners, spa owners & their team members!
How to Grow a Dental Practice Without Breaking Your Back (or Budget)
We need to have a serious talk on how to grow a dental practice. And by serious, I mean the kind of talk where I poke fun at the obvious, maybe even toss in a "Yo, bro" or two, because let's face it—dental practices can feel about as exciting as a root canal without anesthesia. But making more money? Now that’s a...
Dental Office Overhead Percentages: Optimizing Your Practice for Profitability
When it comes to running a dental practice, understanding and managing your dental office overhead percentages can be the difference between thriving and just surviving. Let’s break it all down—complete with tips, strategies, and insights into why dental office overhead percentages matter and how you can make your...
Dental Office Productivity: 8 Game-Changing Tips to Supercharge Your Practice
Alright, dentists, let’s talk productivity—because running a dental office without a productivity game plan is like trying to floss with a jump rope. Whether you’re dealing with no-shows, admin bottlenecks, or just that overall feeling that your team is stuck in second gear, it’s time to shake things up. Today, we’re...
Optometry Web Marketing: Build a Website That Turns Clicks Into Patients
Hey there, optometry rockstars! Your website isn’t just a digital business card—it’s your online mothership.Let's talk about Optometry web marketing - Your site is where patients go to learn about your services, book appointments, and decide if they trust you with their eyes (aka their windows to the world). But...
Best Dental SEO Companies: Dominate Google, Grow Your Practice, and Boost Memberships
Dentists, let’s talk about your online presence—or lack thereof & the Best Dental SEO Companies. If your practice isn’t showing up on the first page of Google, you might as well be invisible. Patients are searching for “dentist near me” or “teeth whitening deals” right now, and if you’re not at the top of the...
Google Ads for Dental Clinic: The Ultimate Guide to High-Quality Patient Leads
Dentists, let’s talk about the secret weapon you’ve been ignoring—Google Ads (Google ads for dental clinic). If you’re tired of relying on insurance patients who spend less and come with a side of paperwork drama, it’s time to level up. Google Ads can help you target high-quality patients who value your care, commit...
How to Increase Patient Flow in Your Dental Clinic: Crush Your Schedule Like a Pro
Let’s get real, dentists: empty chairs don’t pay bills or build empires let's talk about - how to increase patient flow in dental clinic. If you’re staring at your schedule and wondering why it looks more like Swiss cheese than a jam-packed success story, it’s time to fix your patient flow problem. Don’t worry—I’m...
How to Run a Dental Front Office Like an Absolute Boss
Running a dental front office isn’t just about answering phones and scheduling appointments—it’s the heartbeat of your practice. The front office is where first impressions are made, patients are wooed, and revenue flows in. It’s the stage where your team juggles patient care, scheduling chaos, and the occasional...
Growing a Dental Practice: From Survival to Thriving in Style
Alright, my fellow dental warriors—are you ready to stop grinding (teeth, not your soul) and growing a dental practice like the rockstar clinician you are? Let’s talk about building a profitable, stress-free, and wildly successful dental practice by focusing on the stuff that really works: better insurance...
Growing Your Dental Practice: Why Membership Patients Are Your Golden Ticket
Alright, dental dynamos, let’s cut to the chase. Growing your dental practice isn’t just about packing your schedule with new patients. Sure, we all love fresh faces, but if you’re only focused on patient acquisition, you’re missing out on the real goldmine: increasing the average revenue per patient (ARPP). Think...
The Best Optometry Software to Make Your Practice See Dollar Signs
Introduction: Because Optometry Software Should Do More Than Just Exist Optometry software can be your best friend or your worst nightmare. You’ve probably seen the duds that promise the world and deliver a glitchy, stress-inducing mess. But today, we’re not here to talk about the software that makes your front...
Optometry Practice Expenses: Breaking Down Costs and Boosting Profits
Hey, optometrists—if the phrase “optometry practice expenses” makes you break out in hives, you’re not alone. Running an optometry practice can feel like juggling flaming torches while walking a tightrope. From managing staff salaries to keeping up with the cost of goods sold (COGS), the financial side of things can...
Strategic Dental Marketing and Public Relations: From Membership Plans to Local PR Domination
Introduction: Because Running a Dental Practice Is More Than Just Fixing Cavities If you’re still using the “If we build it, they will come” approach to your dental practice, then let me be the first to tell you—you’re doing it wrong. Running a successful dental office is about more than perfecting your crown preps...
In-House Vision Plans: How to Escape Insurance Nightmares!
Alright, optometry rockstars, let’s have a little heart-to-heart & talk about in-house vision plans. We’re talking about the monster under the bed, the Voldemort of your practice operations: insurance companies. Yup, those sneaky devils who make you wait months to get paid (if they pay you at all) and then claw...
Creative Ways to Increase Patient Volume: 15 Ideas to Pack Your Schedule
Dentists, let’s get one thing straight—empty chairs don’t pay the bills. If your patient volume feels more like a trickle than a flood, it’s time to shake things up with some creative, edgy, and downright fun strategies to bring in more patients. This isn’t your boring “run an ad and cross your fingers” list. We’re...
Dental Profit and Loss Statement: How to Read It, Improve It, and Boost Your Bottom Line
Alright, dentists—let’s get real. While drilling teeth and crafting perfect smiles might be your forte, when it comes to reading your Dental Profit and Loss Statement (P&L), you might feel like a deer staring into headlights. But here’s the deal: if you’re not paying attention to your P&L, you’re leaving...
Eye Care Software: The Ultimate Tech Arsenal for Optometry Practices
Hey, eye care pros! Let’s talk Eye Care Software—the kind that turns your optometry practice into a finely tuned, patient-pleasing, revenue-boosting machine. Whether you’re measuring the perfect PD (pupillary distance), managing your schedule, or selling a patient membership plan, the right software can make your...
The Top Dental Software You Need to Make Your Practice a Well-Oiled, Revenue-Generating Machine
Introduction: Because Running a Dental Practice Shouldn’t Feel Like Herding Cats Let’s get one thing straight: Running a dental practice is hard. Between insurance claim nightmares, no-show patients, and staff who forgot how to smile before their morning coffee, you need all the help you can get. Lucky for you,...
The Ultimate Dental Marketing Case Studies: From Membership Magic to Referral Wizardry
Introduction: Boring Marketing? Not in This Dental World! You’ve got a dental practice, and you’re hungry for more patients. But let’s be honest: the world of dental marketing can feel like one giant game of Monopoly. You spend time and money hoping to pass “Go” and collect those new patient dollars, but instead, you...
Dental Practice Christmas Marketing Ideas: 12 Festive Ways to Attract Patients
Alright, dental rockstars - Let's chat about: Dental Practice Christmas Marketing Ideas it’s that magical time of year again—when everyone’s sipping hot cocoa, listening to Mariah Carey, and definitely not flossing after devouring holiday cookies. So, how do you make your dental practice stand out during the hustle...
Fighting Back Against Delta Dental Denied Claims: The Power of Patient Membership Plans
Introduction: When Insurance Says "No," It's Time to Say "Heck No!" You may be fighting Delta Dental Denied Claims! Picture this: you've just finished a flawless root canal, your patient is relieved, and then—bam!—you get a denial from Delta Dental. It's like baking the perfect cake only to have someone slap it out...