A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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The Maverick’s Blueprint to Building a Legendary Dental Brand (and a Recurring Revenue Machine)
“If you’re still running dental ads like it’s 1995, you’re not just leaving money on the table—you’re lighting it on fire.”— Jordon Comstock Why Most Dental Advertisements Flop (and How to Actually Win in 2025) Let’s face it: Most dental advertisements are about as exciting as a root canal without anesthetic. (Sorry,...
The Maverick’s Guide to Explosive Practice Growth, Recurring Revenue, and Raving Fans
“The future of dentistry isn’t in the insurance game. It’s in building your own dental tribe.”— Jordon Comstock (a guy who actually built one) Tired of Insurance Headaches? Create a Dental Membership Program and Set Your Practice Free! If you’re reading this, you’re probably done with insurance nightmares,...
The Maverick’s Guide to Explosive Growth, MRR, and Cosmetic Practice Domination
“You can be the Michelangelo of the scalpel, but if no one knows your name, your masterpiece sits in an empty gallery.”— Jordon Comstock, probably What Happens When Cosmetic Surgeons Stop Marketing Like It’s 2003? Okay, let’s get uncomfortable. Most cosmetic surgeons still think “digital marketing strategy” means...
Why Are So Many Root Canals Declined? Hint: It’s Not Just Fear…
Let’s start with a nasty little secret in dentistry: According to the ADA, over 15 million root canals are performed annually in the US—but estimates say just as many needed root canals are never scheduled because patients balk at cost, fear, or “let me think about it” land. Yikes. That’s a mountain of lost revenue...
Future Trends in Dentistry: How to Profit From What’s Next (Instead of Getting Left Behind)
Future Trends in Dentistry—It’s Not Your Grandpa’s Dental Office Anymore! If you think the biggest change in dentistry was swapping film for digital X-rays, buckle up.The future trends in dentistry are coming at you faster than a dentist running late before lunch. Forget old-school fee-for-service. The practices...
Future Developments in Dentistry: The Bold, Weird, and Profitable Trends Shaping Your Next Decade
Future Developments in Dentistry—Why It’s Time to Think Like Elon Musk in a White Coat What’s scarier than your first molar extraction?Getting left behind as dentistry evolves at warp speed. “Future developments in dentistry” aren’t just buzzwords for nerdy conferences—they’re the difference between getting crushed...
Filing Dental Insurance Claims: How to Survive the Insurance Game, Grow Loyalty, and Double Your Revenue (Without Losing Your Mind)
Filing Dental Insurance Claims—The Hidden Practice Killer Nobody Warned You About Let’s get honest: filing dental insurance claims isn’t what you went to dental school for.And yet, here you are—neck-deep in forms, codes, and denials, while your profit margins vanish and your team threatens mutiny if you bring up the...
Facebook Ad Targeting T-Shirts Christmas: Your No-BS Guide to Holiday Sales Domination
Facebook Ad Targeting T-Shirts Christmas—Why 95% of Your Competitors Are Doing It Wrong Here’s the cold, peppermint-scented truth:Most people running Facebook ad targeting T-shirts Christmas campaigns are flushing money down Santa’s sleigh. Why?Because they target “people who like T-shirts” and “Christmas”—and hope...
Drop Dental PPO Contracts: The Ultimate Playbook for Ditching Discounts and Doubling Your Practice Profits
Want to Drop Dental PPO Contracts? Time to Stop Giving Away the Store! Let’s get real:Every dentist dreams of writing the big breakup letter—“Dear PPO, It’s not me, it’s you. And your 40% fee discount.” Drop dental PPO contracts and suddenly your schedule gets lighter, your fees go up, your AR shrinks, and your team...
Dentists AI: How Artificial Intelligence Is Reshaping Dentistry (And Why Recurring Revenue Is Still King)
Dentists AI—Are You Ready to Let Robots Run Your Practice? Okay, let’s get one thing straight—AI is not coming to steal your job, but it might just rescue you from insurance paperwork, diagnose that sneaky cavity before your associate, and help you boost profits without cloning yourself. Dentists AI is exploding....
Consent for Dental Treatment of a Minor Without Parent: How to Protect Your Practice, Stay Compliant, and Boost Revenue
The “Oh Crap” Moment Every Dentist Dreads Picture this: It’s 2:57 PM. You’ve got a chair open, a minor in your waiting room with a busted molar, and… no parent. The kid hands you a note that says, “You have my permission to fix Johnny’s tooth. –Mom.” You pause.Can you really treat this patient?Will a sticky note hold...
Why Most Dental Marketing Sucks (And How to Be the 1% That Grows No Matter What)
Best marketing strategies for dentists: Let’s be brutally real. Most dental marketing is…boring. Vanilla. “Come get your teeth cleaned!” Yawn. No wonder most practices get lost in the noise and then wonder why they’re scrambling to fill the schedule every week. But what if I told you the best marketing strategies for...
Associate Dentist Job Description: The Profit-Driving Playbook For Modern Practices
Why the “Average” Associate Dentist Job Description Is a Practice Growth Killer Let’s be brutally honest: Most associate dentist job descriptions are snooze-fests. “Provide quality dental care… Adhere to OSHA standards… Be nice to patients.” Yawn. But here’s what nobody tells you:A killer associate dentist isn’t just...
Dental Records Don’t Have to Suck—But Your Profits Will If You Ignore This
Are patients entitled to their dental records? Let’s be real—no one went to dental school to become a paperwork ninja. Yet, if you’re not up on the ADA standards for dental record keeping and forms, you’re not just risking fines or lawsuits. You’re leaving massive money on the table, and you’re missing the #1 secret...
How to Build a Top Dental Practice: The Secret Sauce (Nobody Talks About) for Growth, Profit, and Loyalty
Let’s settle this once and for all:What really makes a top dental practice?Is it the fancy tech, the spa music, or the giant TV in the waiting room? (Spoiler: it’s NOT the Keurig.)The answer? It’s the model—how you attract, keep, and maximize every patient’s lifetime value.Ready to learn how the fastest-growing, most...
The Recommended Total Overhead Percentage Target for General Dental Practices Is…? (And How the Smartest Dentists Beat It Every Month)
You know what they say about overhead:“If you don’t measure it, it’ll eat your lunch.”And if you’re a dentist, that lunch isn’t cheap—think filet mignon, not PB&J. So what is the recommended total overhead percentage target for general dental practices? And (real talk) how do you actually hit it… without grinding...
The Profitable Dentist: The Wild Truth About Building a Dental Practice That Prints Money (and Loyalty)
Let’s get real: If your dream is to be “just another dentist,” this article will probably annoy you. But if you want to become the profitable dentist—the dentist who can actually take vacations, sleep at night, and say YES to big dreams?You’re about to learn the single greatest business move since sliced bread hit...
The Nash Institute for Dental Learning: Where Dental Mavericks Get Their Edge (and Memberships Make the Magic Happen)
Let’s get one thing straight: The Nash Institute for Dental Learning isn’t your grandma’s dental CE.This is where “good” dentists go to become legendary—the kind who get their clinical skills and their business game dialed in, without getting bored to tears. (Sorry, PowerPoint zombies, you won’t survive here.) But...
Maxillary Partial Denture Flexible Base: The Practice Growth Hack Nobody Talks About (Until Now)
Ready for the cold, hard truth? Dentists who only talk teeth are missing the real opportunity.The future isn’t about drilling and billing—it’s about building recurring revenue and loyalty with modern treatment options like the maxillary partial denture flexible base.If you’re not milking this untapped market and...
Dental Practice Valuation Companies: What They Don’t Tell You About Maximizing Your Practice’s Worth (and Why Membership is Your Secret Weapon)
Dental Practice Valuation Companies—Friend, Foe, or Your Next Big Payday? So you’re Googling “dental practice valuation companies” and wondering: Is my practice really worth what they say? Am I leaving money on the table? What’s the “secret sauce” for getting a jaw-dropping valuation (not just a shrug and a...
Dental Insurance Denied Crown: Why It Happens—And How to Beat the System (While Doubling Your Practice Profits)
“Dental Insurance Denied Crown”—Why Is This Still a Thing?! If you had a dollar for every time you saw “dental insurance denied crown” stamped on an EOB, you could probably retire early—or at least pay for a much-needed vacation. Here’s the deal:Insurance companies are absolute pros at saying “NO”—especially when it...