A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to May 8, 2025 - Make it a Rockin' Day!

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Dental Ads: How to Use TikTok, Facebook & Instagram to Grow Your Membership Plan & Recurring Revenue

Dental Ads: How to Use TikTok, Facebook & Instagram to Grow Your Membership Plan & Recurring Revenue

Stop Running Boring Dental Ads—Here’s What Actually Works Let’s be honest—most dental ads suck. You’ve probably seen:❌ Stock photos of people with awkwardly perfect teeth.❌ "We’re Accepting New Patients!" posts that nobody clicks.❌ Generic “$99 New Patient Special” ads that get ignored like spam emails. Meanwhile,...

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Social Media Management for Dentists: How to Turn Likes into Loyal, Paying Patients

Social Media Management for Dentists: How to Turn Likes into Loyal, Paying Patients

Your Social Media is Losing You Money—Let’s Fix That Let’s be honest—Social Media Management for Dentists can be tough! You post:❌ A blurry team photo.❌ A generic “Happy National Flossing Day!” post that gets 3 likes (2 of which are from your staff).❌ The occasional “We’re Accepting New Patients!” post that nobody...

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Top Dental Practice Management Software: Why BoomCloud™ is the #1 Revenue Growth Tool

Top Dental Practice Management Software: Why BoomCloud™ is the #1 Revenue Growth Tool

Your Practice Software is Keeping You Broke—Here’s the Fix Let's chat about the Top Dental Practice Management Software Dentists, let’s be real. Most practice management software does one thing—keep you “organized.” You can schedule patients. You can bill insurance (good luck getting paid). You can track production...

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How Do You Market a Dental Clinic? The Ultimate Guide to Growing Your Practice the Smart Way

How Do You Market a Dental Clinic? The Ultimate Guide to Growing Your Practice the Smart Way

Your Marketing Sucks (But It Doesn’t Have To) How Do You Market a Dental Clinic?  Let’s be real—most dental marketing sucks. You’ve got:❌ Boring stock photos of people fake-smiling.❌ Weak "We’re Accepting New Patients" posts that nobody cares about.❌ Generic "Call Us Today" ads that get ignored like a spam email....

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D2391 Dental Code: The Silent Profit Killer & How Smart Dentists Are Fighting Back

D2391 Dental Code: The Silent Profit Killer & How Smart Dentists Are Fighting Back

Insurance Companies Are Robbing You Blind—Here’s How to Take Control Let’s talk about D2391—the code for a single-surface posterior resin composite filling. You fix a cavity, bill insurance, and… BAM! PPOs cut your fee so low you’d make more money selling Girl Scout cookies. Meanwhile, your front desk is stuck:❌ On...

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Dental Code D4910: Stop Letting PPOs Steal Your Profits & Start Growing Your Practice Smarter

Dental Code D4910: Stop Letting PPOs Steal Your Profits & Start Growing Your Practice Smarter

Dental Code D4910: Sick of PPO Write-Offs & Insurance Nightmares? There’s a Better Way! Let’s talk about Dental Code D4910—Periodontal Maintenance. You do the work. You save your patient’s gums. You bill insurance. And then… ❌ BOOM—Your PPO slashes your reimbursement rate.❌ Claim denied.❌ Your front desk is now...

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Optometry Practice Start Up Costs: How to Build a Profitable Practice with Recurring Revenue

Optometry Practice Start Up Costs: How to Build a Profitable Practice with Recurring Revenue

So, You Want to Open an Optometry Practice? Here’s What They Don’t Tell You. Let's talk about optometry practice start up costs - Let’s cut through the fluff—starting an optometry practice is EXPENSIVE. You’ve got dreams of running your own office, setting your own hours, and finally breaking free from corporate...

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Dental Direct Mail Advertising: The Secret Weapon to Growing Your Patient Membership Program & Revenue

Dental Direct Mail Advertising: The Secret Weapon to Growing Your Patient Membership Program & Revenue

Why Direct Mail is NOT Dead (And How to Use It to Grow Your Dental Practice) Let's talk about growing a membership plan and your practice with Dental Direct Mail Advertising Raise your hand if you think direct mail is old-school and ineffective. ✋ Now put your hand down—because you’re WRONG. Fact: Direct mail has a...

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Dental Insurance Fee Negotiation Letter: How to Get Paid More & Reduce Insurance Dependency

Dental Insurance Fee Negotiation Letter: How to Get Paid More & Reduce Insurance Dependency

Let’s be real—dental insurance companies are the worst. let's talk about - Dental Insurance Fee Negotiation Letter PPOs slash your fees, delay payments, and make you feel like you’re working for free. And the kicker? They couldn’t care less about your practice’s success. If you’re tired of low reimbursements and...

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Top 5 Dental Practice Management Issues & How to Fix Them

Top 5 Dental Practice Management Issues & How to Fix Them

Alright, dentists, let’s get real. Running a dental practice isn’t just about fillings, crowns, and root canals. It’s also about keeping your business profitable, your staff happy, and your patients coming back (without chasing them down like an overenthusiastic used car salesman). But let’s be honest—dental practice...

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