Is Your Optician Web Marketing Still in 2012? Here’s How to Upgrade and Dominate! Let’s cut to the chase. If your optician web marketing plan is just “update my website, post a little on Facebook, and cross my fingers,” you’re leaving serious cash—and eyeballs—on the table. In a world where 85% of consumers search...

Tired of Boring Optical Advertising? Let’s Get Wild—And Wildly Successful! Let’s be real: most optical advertising ideas floating around are as bland as unsalted crackers. Coupons? Yawn. “New Patient Special!” signs taped to your window? You can do better—and you need to. In 2025, the average person sees up to 10,000...

Are Your Optical Advertising Dollars Going Up in Smoke? (Let’s Make Them Print Money Instead) Be honest—when’s the last time a new patient said, “I saw your ad in the Yellow Pages and just had to come in”? Right, never. Old-school optical advertising is deader than dial-up internet. The average consumer sees...

Why Online Optometry Marketing Isn’t Just a “Nice-to-Have”—It’s Survival of the Fittest Let’s set the record straight: online optometry marketing is not some trendy, optional extra for practices with too much free time and a latte budget. Nope—if you want to grow, thrive, and see new faces (and eyeballs) walking...

If You’re Not Online, You Don’t Exist (Especially as an Optician) Here’s a reality check for every optician who’s still relying on that dusty sandwich board out front: If you’re not crushing online marketing for opticians, you might as well hang a “Closed” sign on your Google Maps listing. Seriously, 87% of patients...

Why “Old School” Optometric Marketing is a Money Pit (and the Recurring Revenue Hack Nobody Talks About) Let’s be blunt: Most “optometric marketing” is stuck in 2010. Direct mail. Postcards. The dreaded “10% off your next exam!”Here’s the truth: Discounts are a race to the bottom. Recurring revenue is a race to the...

Why Most Optician Marketing Sucks (and the Simple Shift That Will Outrank, Outlast, and Out-Profits the Competition) Let’s be real: Most “optician marketing” is just noise. Coupons, Facebook posts, and “free eye exam” flyers. If you want to be just another option, keep doing what everyone else does.But if you want to...

Still Using Clunky Spreadsheets in 2025? Here’s the Shocking Truth About Optical Software Programs… It’s 2025, but too many optical practices are stuck in the Stone Age—manually tracking patients, juggling paper receipts, and praying they remember to call back Mrs. Smith for her six-month checkup. The real money?It’s...

Tired of Social Ads That Fizzle? Here’s What the Gurus Won’t Tell You… Ever boosted a Facebook post for your optical shop and heard crickets? Ever wondered why the “other guys” have a waiting list—and you’re stuck discounting lenses to fill a Tuesday? Here’s the dirty secret: Social ads ALONE don’t grow revenue. But,...

The $1 Million Epiphany for Optometrists “You don’t get wealthy by seeing more patients. You get wealthy by making every patient worth more.” – Jordon Comstock (probably, if he hasn’t said it, he should) Marketing for optometrists. What if I told you the optometrists crushing it today aren’t the ones hustling harder,...

If Your Eye Care Practice Isn’t Online, You’re Invisible (Sorry, Not Sorry) Let’s face it, optometrists: these days, “word of mouth” has a new meaning. If your practice isn’t showing up on Google, Facebook, or even TikTok, you’re basically playing hide-and-seek with your potential patients—and losing. The future of...

Why Old School Insurance Is Out—And Membership Software for Optometrists Is In! Let’s get real, optometrists: Insurance is about as fun as a poke in the eye with a rusty PD ruler. Patients hate the paperwork. Your staff dreads those “we don’t cover that” phone calls. And you? You’re probably losing sleep and money....

Marketing to Eye Care is Broken—Here’s How the Top Practices Fix It You know what’s not sexy? Endless discounts, boring “$49 exam” billboards, and ads that disappear faster than last year’s TikTok dance craze. The truth: Marketing to eye care needs an upgrade—and the old tricks are killing your margins (and maybe...

Stop Waiting for New Patients—Make Them Come to You Let’s be brutally honest—“marketing optometry practice” usually means tossing a few dollars at a Facebook ad and praying someone needs new glasses this month. That’s so 2009. Your marketing should predict success, not leave you sweating at month’s end! If you want...

What If Your Next Big Growth Move Was… a Simple PDF? Imagine this: You hand your team a single PDF, and suddenly your waiting room’s full, frames are flying off the shelf, and your accountant is buying you lunch. You want marketing ideas for optometry pdf that deliver results, not dusty downloads. You’re in the right...

Want Your Eyeglasses Flying Off the Shelves? Here’s the Secret Sauce… Let’s face it: The optical game is getting wild. Big-box stores, online behemoths, and Insta-models slinging frames left and right. So how does your practice actually get patients excited to buy eyeglasses from YOU—and keep them loyal, spending,...

Ready to Become an Optometry Legend (and Not Just a Bookworm)? Let’s get one thing straight: The best optometry books aren’t just for collecting dust on your shelf or flexing at conferences. If you want to actually win at eye care—helping more patients, running a profitable practice, and maybe even sleeping through...

Tired of Your Eye Care Marketing Falling Flat? Let’s Fix That… Fast! Be honest. Does your “eye care marketing” mostly involve a faded banner in your window, the occasional half-hearted Instagram post, and a faint hope your patients will remember to book next year? If so, you’re not alone. And the good news? The best...

Is Your Front Desk Still Living in the Stone Age? Let’s face it: If your recall system is a stack of sticky notes or—worse—a “call list” that gathers more dust than your old lensometer, your practice is leaking revenue faster than a broken bottle of contact solution. Automated patient recall software for optometry...

Tired of Throwing Money at Marketing That Doesn’t Work? Hey, opticians—let’s have some real talk. If your idea of affordable optician marketing is just waiting for word-of-mouth to bring in the masses…well, you might be waiting longer than a patient stuck in your lobby with dilated pupils. You don’t need a Madison...

Most “Marketing for Optometrist” Advice Is Like Trying to Read an Eye Chart in the Dark Let’s cut through the noise.If you’re searching “marketing for optometrist,” you’re probably tired of the same old “boost your social media” fluff, canned email templates, or running yet another “back-to-school” promotion. Here’s...