“Your Patient List Is a Gold Mine—But Only If You Know How to Dig!” Let’s get brutally honest for a second: Most optometry practices SUCK at patient recall. They send a bland postcard (that gets lost with the pizza coupons). They shoot out a boring email (which gets ignored). They leave a voicemail that’s about as...

“Is Your Optometry Software a Dinosaur? Here’s Why Your Office Is Losing Money (and How to Fix It)” Listen up, doc! If your idea of optometry office software is a dusty old EMR that only sorta works—and you’re still doing half your business with sticky notes and a prayer—stop right there. You’re not just leaving...

“Boring Optometry is Dead—Ready to Build a Patient Empire?” Let’s be honest: Most optometry practices look and feel the same. Beige walls. Endless paperwork. Same old promos. Patients come in for an eye exam, grab a mint at checkout, and you hope they’ll call you next year. Lame! But what if your optometry office...

Why Most Optometry Business Management Advice Is as Outdated as Bifocals (And What Actually Works) Let’s cut the niceties. Most optometry business management strategies are stuck in the ‘90s. “Remind patients to book!” “Send more postcards!” “Pray insurance pays out this week!” Are you kidding? Here’s the real...

The Real Optometry Business Course Nobody’s Teaching So you’re hunting for the best optometry business course—maybe because you’re tired of getting your lunch eaten by chains, or your “recall list” is more like a ghost town. Newsflash: Most courses will show you how to survive. Let’s talk about thriving. Let’s pull...

Think a Simple PDF Will Save Your Practice? Think Again. Here’s the Secret That Blows Up Your Revenue! Let’s cut through the boring intros—if you landed here searching for optometry business books pdf, you’re hungry for business advice you can actually use, not 200 pages of recycled nonsense. Maybe you just want a...

Hey Newbies—Want to Be More Than “Just Another Optometrist”? Listen, if you’re Googling optometry business books for beginners because you’re tired of barely scraping by, juggling insurance denials, and watching patients ghost you for big box stores—stop right there. The most powerful move for a beginner isn’t buried...

The Dirty Little Secret Most Optometry Business Books Won’t Tell You Let’s be real—most optometry business books are dry enough to sand the paint off your exam room walls. They promise “grow your practice” but deliver…what? The same old advice about recalls and “better marketing.” What if I told you the real cheat...

Is Your Optician Web Marketing Still in 2012? Here’s How to Upgrade and Dominate! Let’s cut to the chase. If your optician web marketing plan is just “update my website, post a little on Facebook, and cross my fingers,” you’re leaving serious cash—and eyeballs—on the table. In a world where 85% of consumers search...

Tired of Boring Optical Advertising? Let’s Get Wild—And Wildly Successful! Let’s be real: most optical advertising ideas floating around are as bland as unsalted crackers. Coupons? Yawn. “New Patient Special!” signs taped to your window? You can do better—and you need to. In 2025, the average person sees up to 10,000...

Are Your Optical Advertising Dollars Going Up in Smoke? (Let’s Make Them Print Money Instead) Be honest—when’s the last time a new patient said, “I saw your ad in the Yellow Pages and just had to come in”? Right, never. Old-school optical advertising is deader than dial-up internet. The average consumer sees...

Why Online Optometry Marketing Isn’t Just a “Nice-to-Have”—It’s Survival of the Fittest Let’s set the record straight: online optometry marketing is not some trendy, optional extra for practices with too much free time and a latte budget. Nope—if you want to grow, thrive, and see new faces (and eyeballs) walking...

If You’re Not Online, You Don’t Exist (Especially as an Optician) Here’s a reality check for every optician who’s still relying on that dusty sandwich board out front: If you’re not crushing online marketing for opticians, you might as well hang a “Closed” sign on your Google Maps listing. Seriously, 87% of patients...

Why “Old School” Optometric Marketing is a Money Pit (and the Recurring Revenue Hack Nobody Talks About) Let’s be blunt: Most “optometric marketing” is stuck in 2010. Direct mail. Postcards. The dreaded “10% off your next exam!”Here’s the truth: Discounts are a race to the bottom. Recurring revenue is a race to the...

Why Most Optician Marketing Sucks (and the Simple Shift That Will Outrank, Outlast, and Out-Profits the Competition) Let’s be real: Most “optician marketing” is just noise. Coupons, Facebook posts, and “free eye exam” flyers. If you want to be just another option, keep doing what everyone else does.But if you want to...

Still Using Clunky Spreadsheets in 2025? Here’s the Shocking Truth About Optical Software Programs… It’s 2025, but too many optical practices are stuck in the Stone Age—manually tracking patients, juggling paper receipts, and praying they remember to call back Mrs. Smith for her six-month checkup. The real money?It’s...

Tired of Social Ads That Fizzle? Here’s What the Gurus Won’t Tell You… Ever boosted a Facebook post for your optical shop and heard crickets? Ever wondered why the “other guys” have a waiting list—and you’re stuck discounting lenses to fill a Tuesday? Here’s the dirty secret: Social ads ALONE don’t grow revenue. But,...

The $1 Million Epiphany for Optometrists “You don’t get wealthy by seeing more patients. You get wealthy by making every patient worth more.” – Jordon Comstock (probably, if he hasn’t said it, he should) Marketing for optometrists. What if I told you the optometrists crushing it today aren’t the ones hustling harder,...

If Your Eye Care Practice Isn’t Online, You’re Invisible (Sorry, Not Sorry) Let’s face it, optometrists: these days, “word of mouth” has a new meaning. If your practice isn’t showing up on Google, Facebook, or even TikTok, you’re basically playing hide-and-seek with your potential patients—and losing. The future of...

Why Old School Insurance Is Out—And Membership Software for Optometrists Is In! Let’s get real, optometrists: Insurance is about as fun as a poke in the eye with a rusty PD ruler. Patients hate the paperwork. Your staff dreads those “we don’t cover that” phone calls. And you? You’re probably losing sleep and money....

Marketing to Eye Care is Broken—Here’s How the Top Practices Fix It You know what’s not sexy? Endless discounts, boring “$49 exam” billboards, and ads that disappear faster than last year’s TikTok dance craze. The truth: Marketing to eye care needs an upgrade—and the old tricks are killing your margins (and maybe...