A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Dental Search Marketing Is Broken (Here’s How to Fix It and Actually Grow)
SEO Isn’t Dead — But Yours Might Be Let’s get one thing straight: ranking #1 on Google means squat if you’re attracting the wrong kind of traffic. I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to drop some truth bombs:Most dental practices waste thousands on SEO and PPC campaigns without a single clue what’s...
Dentist Facebook Ad Case Study: How One Simple Offer Turned Clicks Into $9,682/Month in Recurring Revenue
Facebook Ads Are Not Dead — But Your Offer Might Be Dentists, let’s cut the fluff: boosting a post with a stock photo and hoping for new patients is like whitening teeth with baking soda. Looks like you’re doing something… but you’re not. The truth? Facebook ads do work for dentists — but only if your offer doesn’t...
Why Smart Dental Practices Outsource Their Marketing Analytics
PPOs Drain Your Profits — Bad Data Drains Your Growth Here’s a hot take your marketing company won’t tell you: you don’t need more ads — you need better data. Dentists are bleeding thousands in ad spend every month with zero clue what’s working. They’re busy pulling teeth, not pulling reports. Meanwhile, their...
Summer Marketing Ideas for Dental Offices That Actually Make Money
Your Marketing Shouldn't Melt Like Ice Cream Summer is not the time to chill if you're running a dental practice. While your patients are sipping piña coladas and taking selfies at the lake, you should be cashing in on the hottest season for growth. Spoiler alert: lazy marketing gets lazy results—and worse, PPOs are...
Top Dental Consulting Companies Recommend This Strategy to Supercharge Practices
Dental Consulting Company Let’s get one thing straight: a dental consulting company doesn't work for BoomCloud™—they work with us. And here’s the kicker—they recommend BoomCloud™ to practices because it works. They’re not just giving lip service. These brilliant minds have seen how in-house membership plans...
Cosmetic Dentist Internet Marketing: Ultimate Guide
How Cosmetic Dentists Are Using Internet Marketing + Membership Plans to Print Recurring Revenue Spoiler alert: If you're a cosmetic dentist spending thousands on digital ads but still depending on bloodsucking PPOs to pay your bills, you're doing it wrong. The truth? You don't need more insurance patients. You need...
The Truth About a Digital Marketing Strategy for Dentists That No Agency Will Tell You
Let's chat about the ultimate Digital Marketing Strategy for Dentists! If your dental practice is still relying on postcards and PPOs to bring in new patients...I’ve got bad news and better news. Bad news: You're bleeding profits. Better news: There's a smarter way to scale—and it’s not another promo ad for “$49...
Dental Facebook Ads Examples That Print Money: How BoomCloud™ Membership Plans Turn Ads Into Recurring Revenue Machines
What If Every $1 You Spent on Facebook Ads Gave You $12 in Predictable Monthly Revenue? Let's talk about Dental Facebook Ads Examples: Let me ask you something. How much money are you wasting every month on Facebook ads that bring in coupon-hunters, one-timers, and no-shows? Let me guess. You’ve tried the “Free...
Optometrists Practice Management: 11 Bold Ideas to Boost Revenue & Keep Patients for Life
Optometrists Practice Management Let’s cut through the optical fog and get real & discuss optometrists practice management Managing an optometry practice today is not just about refractions and retinal scans. It’s about systems, software, staffing, and sustainable revenue. Without those, your practice will burn...
How Do You Attract More Dental Patients? 9 Profitable Strategies
How Do You Attract More Dental Patients? Let’s talk straight. You didn’t drop 400k on dental school, grind through NBDE exams, and survive molar extractions just to become a glorified insurance clerk, right? Yet here you are—drowning in PPO write-offs, praying your patients don’t cancel their next cleaning, and...
The Ultimate Guide to the Dental Business: Marketing, Memberships, Retention & Recurring Revenue
Your Dental Business Isn’t Just a Clinic — It’s a Company. Start Running It Like One. Let me guess: You’re doing the work. ✅ Delivering top-notch care✅ Working your tail off✅ Managing team drama✅ Fighting PPO reimbursements✅ Stressing about cancellations, overhead, and everything in between You’re not just a dentist...
Dental KPI Template: The Savage Guide to Tracking What Actually Grows Your Practice
Real Talk: If You’re Not Tracking KPIs, You’re Not Running a Business — You’re Just Wingin’ It Dental KPI Template Talk! Let’s be honest. You didn’t go to dental school to become an Excel wizard. But if your only “data” is what your front desk tells you on a sticky note, then we’ve got a problem. Because the truth...
Dental Insurance Software Is Broken—Here’s What to Use Instead ️
Your Dental Insurance Software Isn’t Saving You—It’s Sinking You Let’s get one thing straight: You didn’t go to dental school to become a full-time insurance processor.Yet here you are, battling glitchy portals, rejected claims, endless appeals, and confusing EOBs with the help of your so-called “dental insurance...
Dental Insurance Out of Network: How to Ditch PPOs, Grow MRR, and Create Raving Fans
“Are You In-Network?” = The Most Annoying Question in Dentistry “Hi, do you take my insurance?” You already know that’s code for:“If you’re not in-network, I’m ghosting you harder than a failed first date.” But here’s the truth bomb most dentists are afraid to admit: Staying in-network is costing you way more than...
Dental Insurance Denials Are Destroying Your Profit (Here’s How to Fight Back & Win)
The Real Reason Your Revenue Sucks? It’s Insurance Denials. Ever had a treatment plan perfectly accepted by a patient, only to be denied by insurance with the classic line: “Not medically necessary”? Yeah, same. Let’s call it what it is: dental insurance denials are robbing you blind. They’re stealthy. They’re...
Dental Insurance Claims Processing Is Killing Your Profit (Here’s the Fix)
Insurance Claims Processing Is Your Practice’s Silent Revenue Assassin Let’s be real for a second...dental insurance claims processing! Every time your front desk team files a dental insurance claim, a little piece of their soul dies. Why? Because dental insurance claims processing is a bureaucratic, outdated,...
Dental Insurance Audit Checklist: The No-BS Blueprint to Plug Revenue Leaks and Grow Smarter
Is Your PPO Contract Bleeding You Dry? Here’s How to Find Out If you’re like most dentists, you’ve got insurance contracts piled higher than your unread emails. And guess what? Those sweet-sounding PPO “partnerships” are probably robbing you blind. Reduced fees.⏳ Delayed payments. Team burnout. Revenue chaos. Still...
Dental Industry Performance Tools for Offices: The MRR-Boosting, Chaos-Killing Tech Every Practice Needs
You Can’t Grow What You Don’t Measure (And That’s Why You’re Stuck) Let’s be brutally honest. Dental industry performance tools for offices You can’t fix what you don’t track. You can’t scale what you don’t measure. And you definitely can’t dominate your market with a practice management system from 2004 that still...
Dental In Office Membership Plans: The MRR-Powered Supercharger for Practice Growth ⚡
You Don’t Need More Patients, You Need Better Ones You’ve been fed a lie. A big one. “Your practice just needs more new patients.” FALSE. What you really need is predictable revenue from loyal, engaged, treatment-accepting patients who don’t ghost you after hearing the word ‘crown’. Enter: dental in office membership...
Dental In-House Discount Plan: The Unstoppable Weapon for MRR, Loyalty & Patient Love
Sick of Playing Insurance Roulette? There’s a Better Way Let me paint a picture you know too well... Patient walks in.Needs a crown.You present treatment.They nod.Then they disappear into the insurance black hole—and never come back. Sound familiar? Here's the kicker: most patients don’t hate dentistry—they hate the...
Dental Implants Demographics: How to Attract, Convert, and Monetize Implant Patients Like a Boss
Meet the Patient Worth $20,000... and Why You're Losing Them Dental implants demographics-Picture this: A 62-year-old retiree walks into your dental office needing implants. He's ready to invest $20,000 into that confident new smile—but insurance delays, sticker shock, or financing fears send him running back to Dr....