A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to September 14, 2025 - Make it a Rockin' Day!
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How to Supercharge Your Dental Practice Revenue (Without Selling Your Soul to PPOs)

How to Supercharge Your Dental Practice Revenue (Without Selling Your Soul to PPOs)

Let’s talk about money. Not awkward, under-the-table money. I’m talking revenue—the sweet, sweet lifeblood of your dental practice. The kind that makes you fist-pump when you see the numbers at the end of the month. But here’s the truth bomb: traditional dental revenue models are starting to look a little outdated....

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Optician Selling Tips: How to Turn “Just Browsing” Into “Take My Money!”

Optician Selling Tips: How to Turn “Just Browsing” Into “Take My Money!”

Alright, opticians, let’s get real for a second & discuss optician selling tips. Selling eyewear isn’t just about slapping a pair of frames on someone’s face and calling it a day. It’s an art—a combination of psychology, fashion sense, and a dash of Jedi mind tricks. If you’re ready to ditch the “meh” sales...

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How to Improve My Optical Business: The Membership Revolution That’ll Have You Seeing Green

How to Improve My Optical Business: The Membership Revolution That’ll Have You Seeing Green

How to Improve My Optical Business - Running an optical business is no small feat. Between juggling inventory, appeasing picky customers who insist they look bad in every pair of glasses, and trying to stay ahead of the competition, it can feel like you're drowning in a sea of frames and red numbers. If you're...

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Improve Efficiency in Optometry Practice: Ditch the PPO Drama and Watch Your Revenue Soar

Improve Efficiency in Optometry Practice: Ditch the PPO Drama and Watch Your Revenue Soar

Alright, let’s talk about "Improve Efficiency in Optometry Practice"  in your optometry practice. It’s not just about keeping your schedule tidy or figuring out how many patients you can squeeze in before your lunch break. Nope. It’s about finding ways to maximize revenue per patient, eliminate inefficiencies,...

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Dental Office Increasing Patients: The Irreverent Guide to Scaling Up Like a Pro

Dental Office Increasing Patients: The Irreverent Guide to Scaling Up Like a Pro

Want More Patients? Let’s Get Real About Growth (Dental Office Increasing Patients:) Here’s the deal: dental practices don’t just grow because you bought a shiny new laser or upgraded your waiting room decor to look like a spa. Growth happens when you put a system in place to consistently attract and retain patients....

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Optometry Practice Management: The Membership Model That’ll Change Your Life

Optometry Practice Management: The Membership Model That’ll Change Your Life

Alright, folks. Let’s get real. Managing an optometry practice isn’t just about helping people see clearly; it’s about running a business that actually thrives—without pulling your hair out. You’re not here to scrape by, working late nights trying to decode spreadsheets and PPO write-offs that make no sense. Nope....

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Dental Practice Financial Benchmarks: A Dentist’s Ultimate Playbook to Profitability

Dental Practice Financial Benchmarks: A Dentist’s Ultimate Playbook to Profitability

Let’s Get Real About Your Dental Practice Financial Benchmarks Alright, dentists, gather around the proverbial water cooler. Here’s a truth bomb for you: running a dental practice isn’t just about saving teeth and looking heroic in your scrubs. Nope. It’s about numbers, margins, and profitability. If your books are...

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Unlocking the Secret Sauce: The Lifetime Value of a Dental Patient

Unlocking the Secret Sauce: The Lifetime Value of a Dental Patient

What’s the True Lifetime Value of a Dental Patient? Brace yourself, because we’re diving into one of the most misunderstood concepts in the dental world: lifetime value(LTV). Let’s get one thing straight. A dental patient isn’t just a biannual hygiene appointment. They’re a revenue-driving machine. With the right...

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Rock Your Marketing Plan: A No-Nonsense Guide for Your Dental Office

Rock Your Marketing Plan: A No-Nonsense Guide for Your Dental Office

Let’s face it—marketing your dental office is about as exciting as flossing your teeth. (Yes, I said it.) But here’s the thing: without a killer marketing plan, your patient schedule will look emptier than a Monday morning appointment slot. So, buckle up, because we’re diving into how to craft the ultimate marketing...

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Cracking the Code: Dental Practice Profitability Done Right

Cracking the Code: Dental Practice Profitability Done Right

Let’s cut the fluff, folks. Running a dental practice isn’t just about smiles and shiny teeth. Nope, it’s also about keeping the lights on, paying your team, and—oh yeah—making some actual profit. If your practice feels like a leaky bucket where money goes in but nothing sticks, it’s time to fix that. Let’s dive deep...

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The Dental Patient Lifetime Value Calculator and Why Membership Patients Are Your Golden Ticket

The Dental Patient Lifetime Value Calculator and Why Membership Patients Are Your Golden Ticket

Let’s get real for a second. If your dental practice is trying to squeeze blood from the insurance stone (looking at you, PPO plans), you’re playing the wrong game. The real MVPs of your practice aren’t just one-and-done patients or low-margin insurance cases. Nope. The crown jewels of your patient base are...

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Cosmetic Dentistry Marketing Company + Membership Program = Practice Goldmine

Cosmetic Dentistry Marketing Company + Membership Program = Practice Goldmine

If you’re in the cosmetic dentistry world, you know two things: everyone wants a million-dollar smile, and marketing your practice feels like auditioning for “Shark Tank.” It’s competitive, overwhelming, and you’re always one click away from that “Where are my patients?!” spiral. But here’s the thing: you don’t need...

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How to Improve Optometry Practice: The Membership Revolution You Didn’t Know You Needed

How to Improve Optometry Practice: The Membership Revolution You Didn’t Know You Needed

Let’s face it: running an optometry practice can feel like juggling chainsaws while blindfolded. Between unpredictable patient flow, insurance red tape, and patients who only show up when their glasses are broken in half (with duct tape holding them together), you might find yourself asking, “How do I improve my...

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