A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to August 8, 2025 - Make it a Rockin' Day!
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Grow Your Optometric Office: Why Memberships Beat Marketing Gimmicks Every Time (And How to Create Revenue on Autopilot!)

Grow Your Optometric Office: Why Memberships Beat Marketing Gimmicks Every Time (And How to Create Revenue on Autopilot!)

️ Let’s get real: If your “growth strategy” is crossing your fingers and hoping for walk-ins, you might as well open a lemonade stand in a snowstorm. ‍♂️ The new rule: Optometry isn’t just about better vision—it’s about building a business model that keeps your chair full, your phone ringing, and your bank account...

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️‍️ Free Marketing Ideas for Optometry: How to Grow Your Practice, Build Loyal Fans, and See Explosive Recurring Revenue (No Big Ad Spend Required!)

️‍️ Free Marketing Ideas for Optometry: How to Grow Your Practice, Build Loyal Fans, and See Explosive Recurring Revenue (No Big Ad Spend Required!)

You’ve got the degrees, the cool gadgets, and the magic touch to help your town see better. But your waiting room’s emptier than your 2020 social calendar…Sound familiar? Let’s fix that. The Hidden Problem with “Traditional” Optometry Marketing (And Why Free Ideas Outperform Paid Ads) Let’s be honest: most optometry...

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The Dental Savings Epiphany: Why Cigna Dental Savings for Seniors Isn’t Just a Discount—It’s a Revolution (And Your Practice Needs to Get On Board)

The Dental Savings Epiphany: Why Cigna Dental Savings for Seniors Isn’t Just a Discount—It’s a Revolution (And Your Practice Needs to Get On Board)

Imagine this: You’re a senior, staring at a dental bill that could fund your grandkid’s first car. The dentist shrugs, the insurance barely covers a cleaning, and you’re left picking which tooth is most “optional.” Relatable? You’re not alone. Fact: Over 70% of seniors will face significant out-of-pocket dental costs...

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How to Find a Dentist Associate: The Ultimate Guide for Practices That Want to Grow Without Losing Their Mind (or Their Margins)

How to Find a Dentist Associate: The Ultimate Guide for Practices That Want to Grow Without Losing Their Mind (or Their Margins)

The Dentist Associate Search—Why Most Offices Get It Wrong (and How You Can Nail It) Let’s face it—finding a great dentist associate is like dating in 2025:Swipe left on the wrong hire and you’ll pay for it (in stress, lost patients, and revenue leaks).Swipe right on the right associate and—BOOM—your practice grows,...

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How to Do Dental Start Up: The Rebel Dentist’s Playbook for Building a Profitable, Patient-Obsessed Practice (Even if You’re Starting from Scratch)

How to Do Dental Start Up: The Rebel Dentist’s Playbook for Building a Profitable, Patient-Obsessed Practice (Even if You’re Starting from Scratch)

Sick of Hearing “It’s Hard to Start a Dental Practice”? Here’s How Real Dentists Are Breaking the Mold Let’s get one thing straight:If you’ve been told that starting a dental practice is a soul-crushing grind, you’ve only heard half the story.The real game-changers? They’re building profitable, fun, patient-packed...

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Dental Treatment Planning Courses: The Secret Sauce for Predictable Revenue, Loyal Patients, and 2X to 4X More Per Patient

Dental Treatment Planning Courses: The Secret Sauce for Predictable Revenue, Loyal Patients, and 2X to 4X More Per Patient

Are Dental Treatment Planning Courses the Most Profitable CE You’ll Ever Take? Let’s keep it real:If you think dental treatment planning courses are just about ticking off a CE requirement, you’re missing the biggest, juiciest ROI in all of dentistry. Why? Because these courses aren’t just about filling teeth—they’re...

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Dental Clinics Near Me: The No-BS Guide to Finding the Best Local Dentist (And Why Membership Plans Are Your Secret Weapon)

Dental Clinics Near Me: The No-BS Guide to Finding the Best Local Dentist (And Why Membership Plans Are Your Secret Weapon)

“You’ve Googled ‘dental clinics near me’—because your tooth is throbbing, your breath could kill a houseplant, or you just realized your last cleaning was before TikTok was invented. You’re not alone! Welcome to the ‘how to actually find a great dentist and save a truckload of cash’ guide.” STORY: Searching for...

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Dental Care for Seniors Without Insurance: The Secret to Saving Money & Smiling Like a Rockstar (Even on a Fixed Income)

Dental Care for Seniors Without Insurance: The Secret to Saving Money & Smiling Like a Rockstar (Even on a Fixed Income)

“Turning 65 shouldn’t mean kissing your teeth goodbye. Welcome to the no-insurance, no-excuses guide to senior dental care—where the golden years are for grinning, not grinding your teeth in frustration!” STORY: Let’s be blunt: Medicare doesn’t cover routine dental. Most retiree insurance plans are about as useful as...

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