If you’re still treating your optometry website like a digital business card, I’ve got bad news… You’re basically running a Ferrari… in neutral. Web marketing for optometrists has evolved — it’s not about just being online anymore. It’s about building digital loyalty machines that turn clicks into paying, returning,...

Running an optometry or vision care practice without predictable revenue is like driving a Ferrari… blindfolded. Sure, you might get somewhere… but you’re one bad month away from financial whiplash. Here’s the truth: Insurance companies are not your friend Patients aren’t loyal just because you gave them 10% off...

Let’s be real… most optometry marketing is boring. “How to take care of your eyes” blog posts.Stock photos of happy people in glasses.Another 10%-off-frames coupon no one remembers. Meanwhile, your competitors are stealing patients left and right. But what if your optometry practice could: Stand out like a neon pink...

Let’s be honest… Starting a private optometry practice can feel like running a marathon… uphill… in the rain… while juggling a tray of Starbucks lattes. ☕ Between rent, staffing, insurance headaches, and the constant chase for new patients, it’s easy to feel like you’re working for your practice instead of it working...

You’re an optometrist. You didn’t go to school for eight years to post generic “Happy Friday” images on Facebook and hope someone books an exam. And yet… here we are. Most optometry social media looks like a ghost town of stock images and boring captions. Zero real engagement. Zero ROI. Zero connection to revenue....

Let’s be honest — most optical social media accounts look like they were designed by someone who just discovered Canva and a clip art folder from 1999. Random “Happy Tuesday” posts.Stock images of glasses that look like they were stolen from your grandma’s sewing kit.Zero engagement. If that’s you… you’re leaving big...

You’re selling your optometry practice. You’ve put in the years, built the patient base, maybe even survived the insurance wars. But here’s the question nobody’s asking you:Why settle for an average sale price when you can walk away with a premium? Hint: It’s not just about shiny equipment or a pretty optical...

Let’s get real… Employee turnover in optometry is like the common cold.It’s expensive, it’s annoying, and it usually happens when you least expect it. But here’s the thing nobody tells you:The best way to reduce turnover isn’t just throwing more money at salaries. It’s about building a practice culture so strong —...

So, you’re thinking of purchasing an optometry practice… Let me guess — you’ve got visions of shiny exam lanes, high-end frames, and a calendar booked solid with patients. But here’s the thing: buying a practice isn’t about owning more equipment or having your name on the door… It’s about buying cash flow, loyalty,...

"Running an optometry private practice shouldn’t feel like a hostage negotiation with insurance companies." But let’s be honest… most ODs are trapped in a cycle of: Chasing insurance reimbursements Discounting optical to compete with big-box stores Stressing over slow months And here’s the kicker — you could double...

"Owning an optometry practice should feel like freedom — not like you’re chained to the phoropter." Let’s be real:The dream of optometry practice ownership often comes with the ugly surprise of payroll stress, insurance write-offs, and revenue rollercoasters that make your stomach drop. And yet, most owners keep...

"Your net income isn’t a mystery. It’s a math problem you haven’t solved yet." Most optometrists obsess over gross revenue like it’s the only number that matters. But here’s the truth bomb : Gross revenue is ego. Net income is freedom. And right now, the majority of ODs are leaking thousands every month because their...

"Most optometry marketing advice is garbage." There. I said it. If I see one more “run Facebook ads” or “post more on Instagram” article, I might just throw a retinal camera through a window. Because here’s the truth: You don’t need more eyeballs on your ads…You need more money from the eyeballs already in your...

“Sick of Boring Optometry Ads? Here’s How To Create Ads That Print Money (and Loyalty!)” Let’s be honest: Most optometry practice advertising is so bland it could put a caffeinated squirrel to sleep.Stock photo. “We Care About Your Eyes.” Some weak call to action (“Call Today!”). Yawn. If you want to compete (let...

“Is Your Optometry Practice Bleeding Money? Here’s the Untold Truth (And the Cure!)” Let’s get brutally real: Most optometry practices are leaving a mountain of money on the table.Sure, you’ve got patients. Maybe you’ve even got the latest digital phoropter and a frame wall that would make Warby Parker jealous. But...

“Your Patient List Is a Gold Mine—But Only If You Know How to Dig!” Let’s get brutally honest for a second: Most optometry practices SUCK at patient recall. They send a bland postcard (that gets lost with the pizza coupons). They shoot out a boring email (which gets ignored). They leave a voicemail that’s about as...

“Is Your Optometry Software a Dinosaur? Here’s Why Your Office Is Losing Money (and How to Fix It)” Listen up, doc! If your idea of optometry office software is a dusty old EMR that only sorta works—and you’re still doing half your business with sticky notes and a prayer—stop right there. You’re not just leaving...

“Boring Optometry is Dead—Ready to Build a Patient Empire?” Let’s be honest: Most optometry practices look and feel the same. Beige walls. Endless paperwork. Same old promos. Patients come in for an eye exam, grab a mint at checkout, and you hope they’ll call you next year. Lame! But what if your optometry office...

Why Most Optometry Business Management Advice Is as Outdated as Bifocals (And What Actually Works) Let’s cut the niceties. Most optometry business management strategies are stuck in the ‘90s. “Remind patients to book!” “Send more postcards!” “Pray insurance pays out this week!” Are you kidding? Here’s the real...

The Real Optometry Business Course Nobody’s Teaching So you’re hunting for the best optometry business course—maybe because you’re tired of getting your lunch eaten by chains, or your “recall list” is more like a ghost town. Newsflash: Most courses will show you how to survive. Let’s talk about thriving. Let’s pull...