A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to April 3, 2025 - Make it a Rockin' Day!

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Dental Insurance Fee Negotiation Letter: How to Get Paid More & Reduce Insurance Dependency

Dental Insurance Fee Negotiation Letter: How to Get Paid More & Reduce Insurance Dependency

Let’s be real—dental insurance companies are the worst. let's talk about - Dental Insurance Fee Negotiation Letter PPOs slash your fees, delay payments, and make you feel like you’re working for free. And the kicker? They couldn’t care less about your practice’s success. If you’re tired of low reimbursements and...

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Top 5 Dental Practice Management Issues & How to Fix Them

Top 5 Dental Practice Management Issues & How to Fix Them

Alright, dentists, let’s get real. Running a dental practice isn’t just about fillings, crowns, and root canals. It’s also about keeping your business profitable, your staff happy, and your patients coming back (without chasing them down like an overenthusiastic used car salesman). But let’s be honest—dental practice...

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Spa Marketing Ideas: How to Turn Your Spa into a High-Profit, Membership-Driven Empire

Spa Marketing Ideas: How to Turn Your Spa into a High-Profit, Membership-Driven Empire

The Harsh Truth About Spa Marketing (and How to Fix It) ‍♀️ Let’s be real: Running a spa is tough. So, let's talk about Spa Marketing Ideas! You’re constantly hustling for new clients, running discounts to compete with the spa down the street, and praying that last month’s customers actually remember to come back....

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Botox Marketing: How to Scale Your Practice with SEO, PPC & a Killer Membership Plan

Botox Marketing: How to Scale Your Practice with SEO, PPC & a Killer Membership Plan

  The Botox Goldmine You're Missing Out On Imagine this: A patient walks into your med spa, gets Botox, loves the results, and... disappears. Poof. Gone. Never to be seen again—until maybe six months later when they randomly remember they need another session. That’s the problem with traditional Botox marketing. You...

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Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One

Buying a Dental Practice Right Out of School: How to Make It Profitable from Day One

Let's talk about Buying a Dental Practice Right Out of School So, you just finished dental school, and instead of slaving away as an associate for the next 10 years, you’re thinking… “Screw it, I’ll just buy my own practice.” First off—hell yes! That’s the entrepreneurial mindset that’s going to make you rich, free,...

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Dentist Bookkeeping: How to Stop Losing Money & Start Scaling Like a Boss

Dentist Bookkeeping: How to Stop Losing Money & Start Scaling Like a Boss

Let’s be real—most dentists didn’t sign up for this gig to become bookkeeping wizards. You wanted to fix teeth, change lives, and maybe buy a sweet Tesla along the way. But here’s the truth: If you suck at bookkeeping, you’re bleeding money. And if you’re bleeding money, you’re working harder instead of smarter....

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How to Build a Patient Referral Reward Program That Explodes Your Dental Practice Growth

How to Build a Patient Referral Reward Program That Explodes Your Dental Practice Growth

Let's chat about how to create a Patient Referral Reward Program (Or: How to Get Your Patients to Do Your Marketing for You & Actually Love It!) Let’s Talk About the Most Powerful (Yet Underused) Marketing Strategy in Dentistry… Patient Referrals. If you’re NOT running a killer patient referral reward program,...

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