A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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The Ultimate Guide to Optometry Websites That Actually Convert
Let’s rip the Band-Aid off: most optometry websites are like fogged-up lenses — they technically work, but they don’t help you see clearly where your revenue is coming from. You might have a fancy design, beautiful images of glasses, and even a contact form buried somewhere. But guess what? If your website isn’t: ✅...
Optometry Marketing Company Secrets: How to Build a 7-Figure Eye Care Practice With Memberships
You’ve got a killer optometry office, the latest tech, and a front desk staff that can juggle phones and patient paperwork like circus ninjas. But if you’re still waiting for patients to magically walk in from your newspaper ad in 2023, you’re about to be left in the dark faster than a broken phoropter. Today, we’re...
Marketing in Dentistry: 7-Figure Growth Secrets You Won’t Hear from Boring Agencies
Let’s be real for a sec: Most "marketing in dentistry" looks like it was crafted by a sleepy intern with a Canva addiction and zero experience in closing high-ticket treatment plans. You’ve seen it… Stock photo of a smiling lady holding an apple Caption: “Did you floss today? ” Result: Crickets. Tumbleweeds. Maybe...
Dentist Facebook Ads: Killer Facebook Marketing Strategy & Membership Plans
So here’s the scoop: Most dental Facebook pages look like a retirement home for boring content. You’ve got birthday posts, flossing reminders, and the occasional "Did You Know?" graphic from 2011. Cute? Maybe. Profitable? Hell no. But what if your social media wasn’t just a dusty bulletin board but a high-converting,...
Dental Facebook Post Ideas That Drive Real Business (Not Just Likes)
If Your Dental Facebook Strategy is “Happy Tooth Fairy Day!” You’re Doing It Wrong Let’s cut the fluff.Posting stock photos of smiling people won’t grow your practice.Wishing patients Happy National Flossing Day won’t increase case acceptance.Boosting posts without a strategy is just setting money on fire. Reality...
How to Have a Successful Dental Practice (Hint: It’s Not More New Patients)
Most Dentists Think They Need More Patients—But They Really Need THIS Let’s get real for a second & talk about how to have a successful dental practiceIf your version of “success” looks like:Seeing 40 patients a dayWorking through lunchBegging PPOs for scrapsHoping there’s something left over after payroll Then...
How Can I Improve My Dental Practice? Start by Firing PPOs and Tracking Real Profit
If You’re Asking “How Can I Improve My Dental Practice?”—You’re Already On the Right Track (But Here’s What to Fix First) Dentists ask it all the time. “How can I improve my dental practice?”But the answers they get? “See more new patients.” “Run a $99 special.” “Sign more PPO contracts.” LIES. ALL LIES. Reality...
Patient Acquisition Marketing: The Ultimate Guide to Getting More High-Value Patients on Autopilot
You Don’t Need More Marketing—You Need a System That Actually Gets Patients Let’s get one thing straight:Marketing isn’t about “being visible.”It’s about getting patients to walk through your doors, sit in the chair, and say YES to treatment. Let's talk about patient acquisition marketing Posting once a week on...
How to Hire a Digital Marketing Freelancer for Dentists (And Turn Clicks Into Cash)
If You’re Not Outsourcing Your Marketing—You’re the One Getting Drilled Dentist: “I want more high-quality patients!” - Let's chat about digital marketing freelancer for dentists!Also Dentist: “I’ll just DIY my Facebook ads and hope for the best…” NO.STOP.PLEASE. Reality check: You didn’t go to dental school to...
Dental KPI Dashboard: The No-BS Guide to Tracking What Actually Makes You Money
Your Practice Management Software Shows You Numbers—But Are They the Right Ones? Number of new patients? Meh.Monthly production? Cute, but not the full picture.Social media followers? Unless they’re swiping their card, who cares? Reality check: Most dentists are tracking vanity metrics instead of money metrics. If...
The Patient Acquisition System Every Dental Practice Needs to Scale in 2024
Tired of Random Marketing That Doesn’t Work? It’s Time to Build a Real System Let’s face it—most dental offices don’t have a patient acquisition system…They have a hope strategy. “Let’s boost a post and hope for calls.”“Maybe that billboard will work this time.”“We’ll just discount a cleaning and pray someone books.”...
Group Model Dentistry: How to Scale Smarter, Streamline Systems & 10X Recurring Revenue
Want to Own Multiple Dental Offices Without Losing Your Mind? Read This. If you think running one dental office is chaotic, wait until you try scaling to two, three… or ten. More locations = more problems if your systems suck.You can’t copy-paste success without replicable offers and data-driven decisions.Without...
The Best Marketing Ideas for Dental Offices
If Your Marketing Plan Includes Free Toothbrushes and "National Floss Day" Posts—We Need to Talk Let’s cut the fluff & discuss marketing ideas for dental offices You don’t need another flyer with a smiling stock photo. You don’t need to run another tired $99 cleaning offer. And you definitely don’t need another...
Marketing Ideas for Dentists That Don’t Suck
Tired of Toothless Marketing? Let’s Fix That. Let's talk about marketing ideas for dentist If your marketing strategy is still stuck on: “$99 Cleaning Special” flyers taped to your front desk… Posting once a week and calling it “Facebook strategy”… Hoping word-of-mouth will magically fill your schedule… Then you, my...
The Top Cosmetic Dental Marketing Strategies
Hook: Stop Playing Dentist in Disguise—It’s Time to OWN Cosmetic Marketing Let’s face it—you’re not just fixing cavities anymore. You’re a smile artist. A confidence-builder. A transformation machine. let's talk about cosmetic dental marketing strategies! But your marketing? Still looks like it came out of a 2005...
Fun Marketing Ideas for Dental Offices
Balloons and Free Pens Won’t Grow Your Practice—But THIS Will Let’s face it: most “fun dental marketing” is fluff. - Fun Marketing Ideas for Dental Offices You throw a pizza party in the break room and call it “team building.”You post a photo of your staff wearing green wigs for St. Patrick’s Day… and get 4 likes (3...
March Dental Marketing Ideas That Actually Drive Revenue (Not Just Likes)
If Your March Marketing Strategy Is Just “Post Something Green,” We Need to Talk Let’s be honest—most dental offices use the same boring, recycled marketing every March. Lets talk about March Dental Marketing Ideas! “Happy St. Patrick’s Day!” with a leprechaun meme.“Spring into a healthy smile!” (Yawn.)A $99 cleaning...
How to Start an In-House Membership Dental Plan & Scale to $100K+ in Recurring Revenue
Hook: PPOs Are Robbing You Blind—Here’s the Better Way to Get Paid If PPOs were an employee in your practice, you’d fire them immediately. They take 30-50% of your revenue every month.They pay you less than you deserve—every time.They make your front desk jump through hoops just to get a claim paid.They even use AI...
The Best Dental Membership Program: How to Build $100K+ in Predictable Recurring Revenue
PPOs Are Robbing You—Here’s How to Take Back Control Most dentists are playing a losing game when it comes to revenue. Let's talk about launching a dental membership program. You rely on PPOs that take 30-50% of your fees.You deal with insurance companies that use AI to deny claims faster than ever before.You’re...
Cracking the D7240 Dental Code: Stop Losing Money & Start Building Patient Loyalty
Hook: Seriously, You Enjoy Losing 50% of Your Revenue to PPOs? Didn’t Think So! Alright dental rockstars, let’s talk straight—if your practice accepts PPOs, you're practically burning stacks of cash each month. Think about it: every time you submit that infamous D7240 dental code (removal of an impacted tooth),...
Cracking the D0150 Dental Code: Stop Giving Away Half Your Revenue & Start Scaling Loyalty Instead
Hook: Love Losing 50% of Your Revenue to PPOs? Didn't Think So. D0150 Dental Code = Comprehensive Oral Evaluation Hey dental rockstars, here's a fun thought experiment: imagine working all year, hustling hard, perfecting smiles, and then casually writing off 40% to 50% of your revenue. Sounds insane, right? Yet,...