A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!
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Dental Practice Analytics: Your Secret Weapon to Kill PPOs and Multiply Profits
Still Guessing Your Way to Profit? Time to Let Dental Practice Analytics Do the Dirty Work Alright, Doc. We need to have a brutally honest chat.If you’re running your dental practice based on gut feeling, daily production, and your front desk’s “vibe check”… you’re flying blind. And spoiler alert:You can’t out-hustle...
Dental Business Success: Ditch the PPOs and Print Your Own Damn Money
Want Real Dental Business Success? Drop the Insurance Ball & Chain Let’s be real, Doc. If you’re trying to build dental business success while shackled to PPOs, you're basically playing poker with half the deck — and the insurance companies are dealing. Every month, you’re: Writing off 30–50% of your fees...
Dental Business Plan Template: The Blueprint That Actually Makes You Money
Most Dental Business Plans Suck (Here's How to Write One That Doesn’t) Let’s face it, Doc — most “business plans” in the dental world are just dusty Word docs with pie charts, buzzwords, and enough fluff to stuff a memory foam pillow. You know the kind: "Our mission is to provide quality care to our valued patients...
The Best Dental Promotions That Actually Work (And The One Strategy That Beats Them All)
So, You Want the Best Dental Promotions? Cool. Let’s Kill the Boring Stuff First. Alright, doc. Real talk? Most dental promotions out there SUCK. Another “Free Whitening with Cleaning”? Zzz.“$49 Exam & X-rays!” – Great, now you’re Walmart with scrubs.“New Patient Special”? More like New Patient Bait and Bounce....
The Brutal Truth About the Cost to Start a Dental Practice (And the Secret Weapon Nobody Talks About)
So You Wanna Be a Dental Boss? Let's Talk Cost (and Pain) Alright, Doc — let’s rip the Band-Aid off.Starting a dental practice is not cheap. In fact, it’s expensive as hell. But hey, you didn’t go through eight years of student loan torture and caffeine-fueled nights to end up working for a DSO who thinks "culture"...
Building Patient Loyalty: The #1 Strategy Dentists Are Sleeping On (But Shouldn’t)
Why Most Dental Practices Suck at Building Patient Loyalty Let’s be honest for a second — if your practice is relying solely on postcards, free toothbrushes, and awkward front-desk small talk to keep patients coming back... you’re probably losing them to the guy down the street with Netflix in his lobby and an...
How to Increase Dental Practice Reviews (Without Sounding Desperate or Giving Away Free Whitening)
If Your Review Page Is Quieter Than a Library on Friday Night—We’ve Got Work to Do Be honest—when was the last time you asked for a review and didn’t feel a little weird doing it? Lets talk about how to increase dental practice reviews! You provide amazing care.Patients love you.They leave smiling.But your Google...
The Brutally Honest Guide to Dental Collection Agencies (And How to Never Chase a Bill Again)
Still Sending Invoices and Crossing Your Fingers? There’s a Better Way. Let's talk about dental collection agency If chasing past-due balances and playing “collections roulette” is part of your daily routine… you’ve got a problem.And spoiler alert: the solution isn’t sending a fourth reminder email or adding $25 late...
How to Sell a Dental Membership Plan to Patients (Without Sounding Like a Used Car Salesman)
Let’s Get Real—You’re Not Selling Insurance. You’re Selling Freedom. Let's talk about how to sell a dental membership plan to patients! Here’s the deal:Most dental teams treat membership plans like an awkward conversation.They whisper it at checkout, hand over a pamphlet, and hope the patient doesn’t ask questions....
How to Get More Patients for My Dental Practice (Without Relying on Insurance)
Let’s be honest—building a thriving dental practice isn’t just about clinical excellence. It’s about consistently attracting new patients who value your care and can actually afford it. If you’ve been asking how to get more patients for my dental practice, you’re not alone. Dentists nationwide are facing rising...
Digital Marketing Dentists Guide: Attract, Retain, and Maximize Patient Value Like a Pro
If You’re Not Using Digital Marketing to Expand Revenue Per Patient—You’re Losing Money Every Day Let’s cut to the chase & talk about digital marketing dentists If your “marketing” strategy is a $99 cleaning ad and an Instagram story with your hygienist doing a dance—you’re missing the big picture. If you’re...
Dental Marketing Tools That Actually Grow Your Practice (Without Adding More Hours or Discounts)
If You’re Still “Just Posting” on Facebook—You’re Not Using Real Marketing Tools Let's talk about dental marketing tools Let’s be honest: Most dental offices confuse activity with strategy. Posting once a week and hoping for new patients? That’s not marketing. Spending $1,000/month on an SEO agency that can’t show...
Dental KPI Cheat Sheet: Track These Metrics or Risk Leaving Money on the Table
If You’re Only Looking at Production Reports—You’re Measuring the Wrong Game Dentists love their production reports. Lets look at the most important dental kpi s But production isn’t profit. And new patients don’t equal growth. PPO write-offs make your “numbers” lie. If you want to grow a business—not just fill a...
What Is the Average Associate Dentist Production Per Day? (And How to Beat It Every Time)
Your Associate Dentist Might Be “Busy”—But Are They Actually Productive? Let’s talk numbers. What is the average associate dentist production per day? The average associate dentist production per day in the U.S. ranges from $2,500 to $4,000 depending on experience, specialty, and type of practice. But production...
General Dentistry Marketing Agency + Membership Programs = Your 6-Figure Recurring Revenue Formula
Want to Grow Without Adding More Chairs or More PPOs? Read This. You’re a general dentist—not a content creator, Let's talk about this secret general dentistry marketing agency + Membership program strategy!And yet, here you are: Posting awkward staff photos to Instagram Begging for Google reviews Hoping your $99...
Dental Practice Manager Course: Top 5 Responsibilities Every Manager Must Master to Scale and Succeed
Your Dental Practice Manager Isn’t Just Admin—They’re Your MVP (or Your Bottleneck) Let’s get honest for a second. If your office manager is just “managing the schedule” and “handling the phones,” you’re not running a business—you’re babysitting chaos. If they don’t know what MRR means or how to track membership...
Online Dental Advertising That Actually Works: Funnels, Memberships, and Predictable Growth
Your Online Ads Shouldn’t Just Get Clicks—They Should Get REVENUE Let's talk about a online dental advertising strategy! If your current ad strategy looks like this: Boosting a $99 cleaning offer on Facebook Driving clicks to your homepage Getting ghosted after consultations Then you're not doing online dental...
Dental Business Strategies That Actually Grow Your Practice (Without Burning You Out)
Want a Thriving Dental Practice? Stop Thinking Like a Dentist and Start Thinking Like a CEO Let’s be honest: If your dental business strategy is “see more patients,” you’re on the path to burnout. If your strategy is “accept all insurance,” you’re building a business for BlueCross—not for you. If you’re only looking...
Top Dental Trends for 2025: What Smart Practices Are Doing!
The Dental Industry Is Changing Fast—Are You Ahead of the Curve or Getting Left Behind? Let’s be honest. PPOs are outdated. Generic ads don’t work. Insurance billing isn’t sustainable. The real dental trends in 2025 aren’t just about clinical tech.They’re about practice growth, profitability, and loyalty. Here’s what...
Facebook Marketing for Dentists: Stop Posting. Start Profiting.
If You’re Just Posting Tooth Tips, You’re Not Marketing—You’re Wasting Time Let’s call it out: “Happy Tooth Fairy Day!” is not a marketing strategy. Posting team lunch pics won’t fill your schedule. Boosting random posts = setting cash on fire. If you're not running direct-response ads with a clear funnel and a...
Dental Practice Owner Strategies: How to Scale Without Losing Your Sanity
If You’re a Dental Practice Owner and You’re Still Playing the PPO Game—You’re Playing to Lose Listen up, dental warriors: Being a great clinician is NOT enough. Having a packed schedule doesn’t equal profit. Taking every PPO under the sun? That’s not a strategy—it’s survival mode. If you want to be a successful...